Milton teams up with Walk The Talk for OOH campaign to launch new product

Milton has launched its new product "One Touch Casserole” which opens effortlessly with a single touch. To launch this product innovation, Milton partnered with “Walk The Talk” for an OOH campaign titled “Open your casserole with just one touch.”

The campaign brought the message to life through multiple media formats, from billboards, bus shelters, metro train wraps, to DOOH storytelling across Mumbai and Delhi NCR. Conveyed through creative communication which was both straightforward and compelling.

The decision to leverage multiple mediums was driven by the goal to reach the specific audience segment through innovative choice of media in getting the right Media Mix with an opportune canvas for storytelling. By employing this diverse media mix at strategically chosen high-performance touchpoints, the campaign connected deeply with its audience. Meticulous planning, informed by travel patterns and market analysis, enabled omnipresent communication and a maximized impact.

Further, the messaging was amplified through multiple media innovations at multiple touchpoints, resulting in a visually striking experience that differentiated itself from the cluttered market landscape.

“It’s an enriching experience each time to work with the team at Milton. An opportunity to bring about our best, while ensuring the right concoction of each department that goes into the campaign formulation. At WTT we are glad that our values resonate similar sensibilities while working with Team Milton. We are happy that the meticulous planning through tactical targeting and amplification through innovation was in absolute sync to the desired objectives.”, mentions Niyank Zaveri, VP & West Head at Walk The Talk.