While the brand is an active player in all forms of advertising, this campaign for Adidas Originals Nite Jogger marks a new engagement via OOH

Anjali Thakur 27-May-2019

The scope of these hoarding units on railway bridges and stations stretch to 625 km under the Trivandrum Railway Division

exchange4media Staff 25-April-2019

With marketing spends of Rs 75 crore, Parle Agro has adopted a hyperlocal marketing strategy with various initiatives to further connect with the consumers across India

Anjali Thakur 24-April-2019

The campaign has been launched in various cities in Telangana including Nalgonda, Mahabubnagar, Siddipet, Warangal, Armoor, Khammam, Nizamabad, Adilabad and Karimnagar

exchange4media Staff 29-March-2019

Most welcome ban on images of serving defence personnel in campaign displays

Anjali Thakur 13-March-2019

The advantages of transit advertising is that it can’t be turned off like a television, delivers a varied audience, offers flexibility of ad size and location, and has longer shelf life

Dolly Mahayan 01-March-2019

At the 9th edition of NEONS OOH Conference and Awards, Banerjee will be speaking on ‘Value Proposition as an Instrument of Transformation.’

Anjali Thakur 27-February-2019

The Delhi Metro network allows advertisers to get direct access to consumers given the eye level panels placed, higher dwell time & easy readability in a captive atmosphere

Dolly Mahayan 08-January-2019

Industry pundits call it the most valuable outdoor asset offering guaranteed eyeballs to a huge number of people at a geographical location of a few hundred hectares

exchange4media Staff 28-December-2018

The agency has also bolstered its team with key appointments

exchange4media Staff 12-December-2018

Kerala Floods and BBMP ban on hoardings are playing spoilsport for South OOH industry this Diwali

Neethu Mohan 29-October-2018

Conceptualised in-house and executed by Zenith Outdoors, the billboards bring to life the shows’ content theme and gives the audience a sneak-peek of what to expect when they tune-in

exchange4media Staff 24-October-2018

Time Outdoor Monitoring tracks OOH spends, monitors outdoor campaigns and tracks the effectiveness of spends. The report is based on PAN India analysis across 42 cities

exchange4media Staff 28-August-2018

The campaign was kick- started across various media and was supported with multiple innovations on outdoor formats as well as at Hyderabad airport by Kinetic India.

exchange4media Staff 22-August-2018

Nayak currently heads operations under the Dentsu Aegis Network (DAN) umbrella for Posterscope (OOH), Brandscope (OOH), Ambient OOH, Hyperspace (Retail), InDeed (CSR Advisory) and C-LAB (Celebrity & Sports Management)

Sonam Saini 21-August-2018

'The Bloody Ghoul' symbol has been sprayed on Sacred Games billboards across the city

exchange4media Staff 17-August-2018

Executed by Street Talk, this time the brand solely chose the OOH medium, considering its TG

exchange4media Staff 02-August-2018

The campaign is set to kick-start from 27th July, 2018 and shall be free of cost (one location per brand) for the participating brands

exchange4media Staff 24-July-2018

The core objective of the campaign is to build awareness, buzz and excitement around the tournament and to own conversations around the World Cup for Adidas

exchange4media Staff 11-July-2018

Netflix India is believed to be spending approximately Rs 5-6 crores on Out Of Home(OOH) advertising for the web series.

exchange4media Staff 04-July-2018