The agencies would manage Vadilal’s OOH  media, strategy, planning, buying, negotiation and implementation for OOH

exchange4media Staff May 5, 2022 11:55 AM

Industry experts say that the next couple of years will be marked by convergence in business operation, marketing & business delivery with digital at its center

Shantanu David Apr 5, 2022 8:28 AM

The digital billboards are spread across key touchpoints in Ahmedabad such as arterial roads, tourist hot-spots and recreational and leisure areas

exchange4media Staff Mar 30, 2022 6:07 PM

The project includes the installation of 12,000 sq. ft solar panels across a 11675 sq. ft advertising space

exchange4media Staff Feb 25, 2022 1:02 PM

Under this agreement, LOCAD has the sole rights for monetization and making the entire DOOH inventory Smart with its proprietary CMS and programmatic platform

exchange4media Staff Dec 3, 2021 3:42 PM

This 120ft x 122ft high billboard is located near Bandra Rail Overbridge on W.E.H, Mumbai, which provides unmatched visibility, reach and performance tracking of advertising campaigns

exchange4media Staff Nov 23, 2021 5:28 PM

According to industry estimates, both Amazon Prime Video and Netflix have spent close to Rs 6-7 crore per campaign across India

Sonam Saini Nov 23, 2021 8:49 AM

Louis Philippe Brand CMO Farida K talks about the new collection, digital campaign, and plans for H2

Mansi Sharma Sep 24, 2021 8:49 AM

A lot of hope rests on the festive season this year with people getting vaccinated, IPL coming back, large turnouts in the markets & heavier traffic on city roads, said OOH players

Rasika Kiran Upasani Sep 22, 2021 8:52 AM

The agency will operate out of its office in Mahim Causeway

exchange4media Staff Sep 8, 2021 8:25 AM

Industry players share how the sector is picking up and prepping for the festivals, their plans for the season, and the growth they are expecting

Rasika Kiran Upasani Sep 1, 2021 8:41 AM

These phygital ad formats take traditional physical advertising surfaces like billboards, bus stops, airports, cabs, etc., and convert them into interactive surfaces with the addition of a QR code

exchange4media Staff Jul 14, 2021 5:15 PM

Outdoor advertising company JCDecaux owns exclusive advertising rights at the Bengaluru International Airport

exchange4media Staff Mar 9, 2021 3:56 PM

Bank of Baroda, ITC, Samsung, Netflix, Cadbury and more have already boarded this mega LED screen with their campaigns & are becoming the eye candy for all

exchange4media Staff Feb 5, 2021 12:38 PM

e4m speaks to OOH players to understand how the re-opening of the Versova-Ghatkopar stretch will help in the industry's revival

Noel Dsouza Oct 20, 2020 7:45 AM

The OOH agency recommends that while its important for companies to reduce costs, failing to support brands or invest in customer needs can jeopardise brand performance in the long term

exchange4media Staff Aug 21, 2020 11:43 AM

Industry experts say hyperlocal content will gain more prominence as people are mostly confined to their homes and are venturing out only in the neighbourhood

Noel Dsouza Jun 19, 2020 8:27 AM

Totalling more than 40,000 square feet, the new display canvas amounts to almost a full acre of high-resolution LED signage

exchange4media Staff May 22, 2020 2:00 AM

The campaign invites Kerala OOH players to submit COVID-19-themed creatives, of which the six best ones will be awarded a cash prize

exchange4media Staff May 21, 2020 5:09 PM

Online shopping is the only digital activity that is poised for growth post lockdown

exchange4media Staff May 4, 2020 3:14 PM