To create awareness on industry trends, Kinetic India hosted a workshop on Programmatic Advertising Digital OOH on 12th July 2019 at the GroupM Mumbai office

exchange4media Staff Jul 16, 2019 5:19 PM

While the brand is an active player in all forms of advertising, this campaign for Adidas Originals Nite Jogger marks a new engagement via OOH

Anjali Thakur May 27, 2019 9:10 AM

The scope of these hoarding units on railway bridges and stations stretch to 625 km under the Trivandrum Railway Division

exchange4media Staff Apr 25, 2019 11:31 AM

With marketing spends of Rs 75 crore, Parle Agro has adopted a hyperlocal marketing strategy with various initiatives to further connect with the consumers across India

Anjali Thakur Apr 24, 2019 8:37 AM

The campaign has been launched in various cities in Telangana including Nalgonda, Mahabubnagar, Siddipet, Warangal, Armoor, Khammam, Nizamabad, Adilabad and Karimnagar

exchange4media Staff Mar 29, 2019 1:07 PM

Most welcome ban on images of serving defence personnel in campaign displays

Anjali Thakur Mar 13, 2019 9:08 AM

The advantages of transit advertising is that it can’t be turned off like a television, delivers a varied audience, offers flexibility of ad size and location, and has longer shelf life

Dolly Mahayan Mar 1, 2019 9:09 AM

At the 9th edition of NEONS OOH Conference and Awards, Banerjee will be speaking on ‘Value Proposition as an Instrument of Transformation.’

Anjali Thakur Feb 27, 2019 9:09 AM

The Delhi Metro network allows advertisers to get direct access to consumers given the eye level panels placed, higher dwell time & easy readability in a captive atmosphere

Dolly Mahayan Jan 8, 2019 8:55 AM

Industry pundits call it the most valuable outdoor asset offering guaranteed eyeballs to a huge number of people at a geographical location of a few hundred hectares

exchange4media Staff Dec 28, 2018 11:37 AM

The agency has also bolstered its team with key appointments

exchange4media Staff Dec 12, 2018 3:35 PM

Kerala Floods and BBMP ban on hoardings are playing spoilsport for South OOH industry this Diwali

Neethu Mohan Oct 29, 2018 8:31 AM

Conceptualised in-house and executed by Zenith Outdoors, the billboards bring to life the shows’ content theme and gives the audience a sneak-peek of what to expect when they tune-in

exchange4media Staff Oct 24, 2018 12:15 PM

Time Outdoor Monitoring tracks OOH spends, monitors outdoor campaigns and tracks the effectiveness of spends. The report is based on PAN India analysis across 42 cities

exchange4media Staff Aug 28, 2018 4:54 PM

The campaign was kick- started across various media and was supported with multiple innovations on outdoor formats as well as at Hyderabad airport by Kinetic India.

exchange4media Staff Aug 22, 2018 4:15 PM

Nayak currently heads operations under the Dentsu Aegis Network (DAN) umbrella for Posterscope (OOH), Brandscope (OOH), Ambient OOH, Hyperspace (Retail), InDeed (CSR Advisory) and C-LAB (Celebrity & Sports Management)

Sonam Saini Aug 21, 2018 8:56 AM

'The Bloody Ghoul' symbol has been sprayed on Sacred Games billboards across the city

exchange4media Staff Aug 17, 2018 8:55 AM

Executed by Street Talk, this time the brand solely chose the OOH medium, considering its TG

exchange4media Staff Aug 2, 2018 5:54 PM

The campaign is set to kick-start from 27th July, 2018 and shall be free of cost (one location per brand) for the participating brands

exchange4media Staff Jul 24, 2018 11:16 AM

The core objective of the campaign is to build awareness, buzz and excitement around the tournament and to own conversations around the World Cup for Adidas

exchange4media Staff Jul 11, 2018 7:09 PM