These phygital ad formats take traditional physical advertising surfaces like billboards, bus stops, airports, cabs, etc., and convert them into interactive surfaces with the addition of a QR code

exchange4media Staff Jul 14, 2021 5:15 PM

Outdoor advertising company JCDecaux owns exclusive advertising rights at the Bengaluru International Airport

exchange4media Staff Mar 9, 2021 3:56 PM

Bank of Baroda, ITC, Samsung, Netflix, Cadbury and more have already boarded this mega LED screen with their campaigns & are becoming the eye candy for all

exchange4media Staff Feb 5, 2021 12:38 PM

e4m speaks to OOH players to understand how the re-opening of the Versova-Ghatkopar stretch will help in the industry's revival

Noel Dsouza Oct 20, 2020 7:45 AM

The OOH agency recommends that while its important for companies to reduce costs, failing to support brands or invest in customer needs can jeopardise brand performance in the long term

exchange4media Staff Aug 21, 2020 11:43 AM

Industry experts say hyperlocal content will gain more prominence as people are mostly confined to their homes and are venturing out only in the neighbourhood

Noel Dsouza Jun 19, 2020 8:27 AM

Totalling more than 40,000 square feet, the new display canvas amounts to almost a full acre of high-resolution LED signage

exchange4media Staff May 22, 2020 2:00 AM

The campaign invites Kerala OOH players to submit COVID-19-themed creatives, of which the six best ones will be awarded a cash prize

exchange4media Staff May 21, 2020 5:09 PM

Online shopping is the only digital activity that is poised for growth post lockdown

exchange4media Staff May 4, 2020 3:14 PM

The software will aid the agency in managing its outdoor media inventory, leads, campaigns, operations and finance on one unified platform

exchange4media Staff Apr 24, 2020 3:31 PM

According to early estimates, the sector could face up to 15% dip in business in the short term

Ruhail Amin Mar 25, 2020 8:44 AM

On Day 2 of the e4m NEONS OOH Conference, experts discuss how digitisation and innovations are impacting the OOH industry

exchange4media Staff Mar 14, 2020 8:37 AM

Among the big winners were Rapport Outdoor Advertising, Brown & Polson, Laqshya, Street Talk, Ecosys OOH, Milestone Brandcom, Signpost India and Tribes Communication

exchange4media Staff Mar 13, 2020 8:07 PM

The 10th edition of e4m NEONS OOH Conference & Awards 2020 was held on March 12th, 2020 at the Taj Santacruz, Mumbai

exchange4media Staff Mar 13, 2020 9:00 AM

Bharat Khatri, Country Head, Xaxis India, spoke on 'Performance-driven outdoor buying and selling: How it works'

exchange4media Staff Mar 13, 2020 8:22 AM

Basu, Partner & Leader, Entertainment & Media, PwC India, will speak on the topic ‘India on Traditional to Digital to Mobile: What next in Outdoor Advertising?’

exchange4media Staff Feb 28, 2020 8:46 AM

At the tenth edition of NEONS OOH Conference & Awards, Agarwal, Country Media Lead, IKEA India, will share how outdoor advertising has helped the brand reach out to its target audience

exchange4media Staff Feb 20, 2020 8:58 AM

While the Delhi High Court laud EC’s move, industry experts decry its decision to single out the DMRC while allowing other public properties like buses and autos to carry political ads

Shreshtha Verma Feb 7, 2020 8:04 AM

Chaudhry, Group President - Corporate Brand Custodian, Adani Group, will be a grand juror at the NEONS OOH Conference & Awards 2020

exchange4media Staff Jan 31, 2020 5:29 PM

Harsh Vardhan Mahipal, the founder of TaxiTop Media, tells us how their distinguished approach has helped in boosting the growth of the company

Anjali Thakur Jan 29, 2020 8:38 AM