Zero Degree & K3A create precautionary campaign OSACC 20 for COVID-19 awareness

The campaign invites Kerala OOH players to submit COVID-19-themed creatives, of which the six best ones will be awarded a cash prize

e4m by exchange4media Staff
Updated: May 21, 2020 5:09 PM

In order to generate the COVID 19 awareness in the society Kerala Advertising Agency Association (K3A) which is the largest consortium in Kerala for advertising is organizing the mega campaign. Major outdoor company Zero Degree will be arranging this campaign on the Kochi metro pillar boards. By association with the brands of Kerala and the brands all over India, this campaign will be promoted in the name of Outdoor Social Awareness Creative Campaign 2020.  

According to the organisers, entries, made in the context of COVID-19 resistance activities, can be submitted through the advertising agencies. The ‘Outdoor Social Awareness Creative Campaign – Edition 1’ is designed to support the Covid-19 relief activities in the long term. The creatives with logos of the client, advertising brand, Zero Degree and K3A should be submitted in PDF format before 5 pm on May 20, 2020. 

“In the age of dreadful pandemic, brands and advertising agencies need to be part of the anti-COVID campaigns and it is the primary objective of the initiative, said the organisers. They said that those who are interested to participate in the campaign should submit their entries in three different categories – Covid-19 awareness campaigns, survival stories in the time of pandemic and campaigns supporting corona fighters, health workers, political leaders and government officials,” said Raju Menon, General Secretary, K3A.  

"The campaign is designed for the advertising agencies functioning in the state. They can submit the Corona-based creatives of their brands as entries to the campaign. The selected creatives will be placed on the Kochi Metro BillBoards for 15 days at free of cost,” said Dany Antony, MD, Zero Degree.  

Raju Menon said that six awards will be given for the best creatives in three categories. The winners will be honoured at a mega event planned after the culmination of the campaign. Awards will be given in Gold and Silver categories for the best entries. While each of the three winners in the Gold category will get a cash prize of Rs 50,000, winners in the Silver category will receive a cash prize of Rs 25,000. The selected entries will also get certificates. There is no entree fee for participating in the campaign. The entries can be submitted online on Individuals can submit only one creative. But an agency can submit five creatives of a single brand.  

The entries from outdoor specialist agencies, media agencies, creative agencies, freelance advertisers, and freelance advertising groups will be accepted only after they submit a No Objection Certificate (NoC). But it will not be applicable to entries submitted directly by the brands. The creatives on the metro pillars will be placed along with the logos of the client, advertising brand, Zero Degree and K3A.

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