covid-19
While many brands have started holding back budgets, others are seeking greater flexibility in media plans to retain room for recalibrating investments as market conditions evolve, say ad execs
Kanchan Srivastava May 13, 2026 8:27 AM
Available in both print and digital formats every Wednesday, TOI Health+ features the latest in health, nutrition, wellness, and prevention with a special focus on health tech
e4m Staff Jul 31, 2024 2:16 PM
The Delhi HC reportedly passed the order in response to a plea, which is part of a lawsuit filed in 2021
The campaign is based on a real-life experience and makes one think about the need to secure their loved ones
exchange4media Staff Oct 5, 2022 5:00 PM
The campaign is based on a real-life experience and makes one think about the need to secure their loved ones
exchange4media Staff Sep 26, 2022 2:52 PM
Corporate Affairs teams work with key stakeholders like government, municipals, hospital setups to frame policies, IEC material, and streamline communication to beat misnomers & grapevines
Shrabasti Mallik May 3, 2022 8:52 AM
ZEEL MD & CEO is optimistic that the improved business sentiment will provide a strong growth momentum for the sector, helping businesses bounce back by the end of this fiscal
Javed Farooqui Nov 15, 2021 8:36 AM
The organisation had reversed the salary cut within three months of enforcing it and also completed its appraisal process in January 2021
exchange4media Staff Aug 25, 2021 6:52 PM
Ashit Kukian, CEO, Radio City, shared that one can expect greater innovation in content formats and business models in the industry post Covid
Rasika Kiran Upasani Aug 17, 2021 8:46 AM
According to estimates, the total inactive base could be in the range of 4-5 million
Javed Farooqui Jul 8, 2021 8:08 AM
Pai, Chairman, Aarin Capital Partners and Padma Shri awardee, speaks to Kailashnath Adhikari, MD Governance Now in Visionary Talk series
exchange4media Staff May 18, 2021 9:22 AM
The company urges Covid survivors to donate their plasma through #HumSeHaiSuraksha campaign
exchange4media Staff May 15, 2021 4:00 AM
The initiative is being rolled out in retrospect, allowing families of employees who have already succumbed to Covid to benefit from it
exchange4media Staff May 12, 2021 11:29 AM
The proceeds will go towards relief efforts and procurement of including oxygen concentrators, BiPAP, and ventilators along with setting up oxygen plants across hospitals
exchange4media Staff May 5, 2021 1:42 PM
The network has decided to carry flash news updates on the counting and results for those interested in the same
exchange4media Staff May 1, 2021 3:12 PM
In the light of two covid deaths of its employees, the agency has been criticised for allegedly asking its people to work from the office
exchange4media Staff Apr 29, 2021 1:21 PM
As per the survey, 45% of urban Indians were worried about Covid; unemployment - 44%, financial & political corruption - 35%, crime & violence - 25%, and poverty & social inequality -21%
exchange4media Staff Apr 28, 2021 5:15 PM
boAt, in partnership with SaveLIFE Foundation, will deliver oxygen concentrators and essential medical supplies and help meet the rising demand for the same
exchange4media Staff Apr 28, 2021 3:22 PM
It is an initiative by Philem Rohan Singh, a cyclist & social activist who pedaled 5000+ kms from Kolkata covering 4 major metros - Kolkata, Chennai, Bengaluru and Delhi
exchange4media Staff Apr 14, 2021 6:12 PM
Guest Column: Atul Ahluwalia, Founding Partner, First Partners, outlines four key trends for the PR and communications industry in 2021
Atul Ahluwalia Feb 9, 2021 8:46 AM
Mr. Iyer, Head of Marketing & Strategy, Muthoot Finance, was speaking in a webinar organized by the Dainik Bhaskar group in association with exchange4media
exchange4media Staff Jan 29, 2021 9:00 AM
Guest Column: Suprotim Day, Chief Films Officer - India, dentsu, shares insight on how advertising film production houses found ways to make things work through online technologies during pandemic
Suprotim Day Dec 30, 2020 8:41 AM
The panellists discussed how cooking and eating habits of consumers during the COVID times have impacted the food industry
exchange4media Staff Nov 5, 2020 8:32 AM
Through its digital initiative 'Salaam Dilli', Delhi Capitals recognised the contribution of some frontline workers from Delhi NCR
exchange4media Staff Sep 18, 2020 2:14 PM
Guest Column: Mandeep Malhotra, CEO & Co-founder of The Social Street, says that with patience, persistence and a load of learnings, the world will emerge stronger and more prepared post COVID
Mandeep Malhotra Jun 16, 2020 8:46 AM
If the verdict favours the out-of-home players, only the ones who have appealed for the waiver will get an exemption from May licence fee
Noel Dsouza Jun 8, 2020 8:33 AM
The seven mini-stories profile people who have gone above and beyond to help their communities, ignoring their own challenges
exchange4media Staff May 23, 2020 8:42 AM
Sivakumar Sundaram, Chairman of the Executive Committee of BCCL, says over 90% of their patrons prefer the print version of the newspaper, however, the e-paper is an interim substitute
Naziya Alvi Rahman May 21, 2020 8:30 AM
Guest Column: Amin Lakhani, COO, Mindshare South Asia, talks of the world’s largest work from home experiment
Amin Lakhani May 20, 2020 8:06 AM
From India-specific campaigns to in-app features, the video-sharing platform is on a ‘safety first’ mode
exchange4media Staff May 13, 2020 8:05 AM
Guest Column: Girish Balachandran, the Managing Partner of On Purpose, writes why 'purpose' will move from buzzwords and superficial mission statements to something deeper and more visceral
Girish Balachandran May 12, 2020 5:58 PM
Conceptualised by DDB Mudra, the film is an extension of the group’s philosophy of ‘Growth with Goodness’, where each of their business has evolved to play a part in empowering India
exchange4media Staff May 2, 2020 10:00 PM
Conceptualised by Creativeland Asia, the campaign is devised as a public interest and awareness campaign
exchange4media Staff May 2, 2020 10:18 AM
Through the song, HDFC Bank shows solidarity and support to the nation by encouraging more people to donate to PM-CARES Fund
exchange4media Staff May 2, 2020 9:17 AM
Guest Column: Ashish Kaul, Chief Creative Officer of Folklore Entertainment, shares his thoughts on the COVID-19-tainted Q1 of 2020 and whether the M&E sector should be hopeful of a robust future
Ashish Kaul Apr 30, 2020 9:18 AM
The deal will see exclusive digital premieres of Guddu (Season 2), Bapu, and Gadget Guru Ganesha
exchange4media Staff Apr 28, 2020 10:00 AM
Conceptualised by Creativeland Asia, the film aims to make each one of us think of building a better post-COVID world
exchange4media Staff Apr 26, 2020 12:00 AM
Through this musical initiative, the campaign aims to spread hope, faith & love during the Coronavirus crisis
exchange4media Staff Apr 25, 2020 8:00 PM
The initiative was created to represent and spread the feeling of unity and solidarity during the global COVID-19 crisis
exchange4media Staff Apr 25, 2020 4:00 PM
Audiowala Bus Stand, a Vritti iMedia property, launched a campaign along with RSRTC to spread awareness on the COVID-19 pandemic in Rajasthan
Noel Dsouza Apr 9, 2020 9:01 AM
Guest Column: Raheel Zahedi, Senior Manager Corporate Communications- Asia Pacific Region, FIS, makes a case for staying optimistic about work in this critical time
Experts believe that keeping both the internal and external stakeholders motivated in these times of distress is the need of the hour.
Nafisa Shaheen Apr 2, 2020 12:39 AM
As firms go into shutdown mode due to novel coronavirus, the online gaming industry is perfectly keeping the audience engaged.
Shreshtha Verma Mar 31, 2020 9:06 PM