Coca-Cola celebrates local unsung heroes of the COVID-19 crisis
The seven mini-stories profile people who have gone above and beyond to help their communities, ignoring their own challenges
Coca-Cola has released a series of video mini-stories profiling unsung local heroes in ASEAN and around the world who are going beyond for their communities amidst the COVID-19 crisis.
The seven mini-stories follow the “For the Human Race” online film launched by Coca-Cola on May 1, International Workers’ Day, that offered an ode to humanity and the human spirit in these challenging times. Created in ASEAN, the “For the Human Race” film has already been viewed more than 18 million times.
The new mini-stories now being released shine a further spotlight on the spirit of humanity and generosity of local heroes amidst the current crisis and offer a tribute to universal hope, positivity and togetherness.
“Our ‘For the Human Race’ film was very well received across the region and it is our honour to now present phase two of this work that further recognizes and thanks local heroes on the front line who continue to serve their communities with positivity, resilience and courage,” said Pratik Thakar, Integrated Marketing Communications Director for Coca-Cola ASEAN. “These are inspiring stories and we hope people around the world find them as uplifting as we did.”
Hwa Huang, Founding Partner & Chief Creative Officer, Merdeka LHS; “This is for all the unsung heroes who keep the wheels turning, who risk their lives to help others and who demonstrate the good in the world.”
Ashish Bhasin, CEO, Dentsu Aegis Network APAC; “Brands are in a unique position to spread messages of positivity to help people through this difficult time. We’re incredibly proud of this work with Coca-Cola, reminding everyone that kindness carries us through.”
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