coronavirus
discovery?blur=25

Titled ‘COVID-19: India's war against the virus’ the Discovery Plus special will follow the global and the Indian timeline of how the virus spread

exchange4media Staff Jul 6, 2020 4:50 PM

Ranjani Krishnaswamy?blur=25

Ranjani Krishnaswamy, General Manager – Marketing, Jewellery Division, Titan Company Ltd., shares insights into the latest campaign from Tanishq, leveraging digital, the post-COVID future and more

Nafisa Shaheen Jul 2, 2020 8:39 AM

adjust?blur=25

The app marketing platform has predicted an exponential growth for news apps in 2020 in midst of the pandemic

exchange4media Staff Jul 1, 2020 2:08 PM

linkedin?blur=25

Findings of LinkedIn Workforce Confidence Index reveal that more than half (55%) of Indian professionals think being exposed to people neglecting safety precautions is a key concern

exchange4media Staff Jun 30, 2020 11:47 AM

Rashmi Vasisht?blur=25

Vasisht, Corporate Communications & Public Relations Leader talks on her journey, women leadership, value gap in the system, opportunities and challenges created by Coronavirus, paradigm shift & more

Nafisa Shaheen Jun 29, 2020 2:58 PM

alpenliebe?blur=25

The new campaign is centred on the launch of the product's 'Salute our Heroes' packs as a mark of respect towards doctors, nurses, policemen, security guards and delivery boys

exchange4media Staff Jun 27, 2020 9:03 AM

Flipkart?blur=25

To help its sellers get back on their feet, Flipkart is running an integrated marketing campaign and providing real-time support to the sellers

exchange4media Staff Jun 27, 2020 8:42 AM

Guardian GNC?blur=25

The campaign #IamPositive by Guardian GNC, conceptualised by Gozoop, encourages people to look at the positive side during the lockdown

exchange4media Staff Jun 27, 2020 8:34 AM

CSR?blur=25

The channel has decided to donate 4,000 PPE kits and 16 ambulances across the state of Telangana

exchange4media Staff Jun 23, 2020 10:48 AM

TIMES FACT?blur=25

The report has achieved an accuracy rate of 96% for active cases, with an overall prediction level of 92% plus for its previous projections

exchange4media Staff Jun 23, 2020 10:13 AM

Sachin Tendulkar?blur=25

The brand has also started an initiative to educate the barber community about COVID safety as they return to business

exchange4media Staff Jun 22, 2020 7:14 PM

Ronald McDonald?blur=25

In an innovative activation by brand McDonald’s, the statues of the iconic mascot will now be seen sporting masks across all outlets to encourage people to adopt safe practices

exchange4media Staff Jun 22, 2020 4:01 PM

Dheeraj Sinha?blur=25

Guest Column: The newfound independence of the middle class is leading to many business propositions, writes Dheeraj Sinha, MD, India & Chief Strategy Officer, Leo Burnett, S Asia

Dheeraj Sinha Jun 22, 2020 8:37 AM

Virtual Agencies?blur=25

e4m asked experts for their opinion on the rise of virtual agencies in an industry that relies heavily on human interactions and relationships

Nafisa Shaheen Jun 18, 2020 8:14 AM

kantar?blur=25

The findings from the fifth wave of Kantar’s COVID-19 Barometer global study tracked people’s attitudes, behaviours and expectations across more than 50 markets

exchange4media Staff Jun 16, 2020 2:21 PM

In conversation with Arjuna Gaur, Exec Creative Director, Leo Burnett India?blur=25

In today's edition of e4m Creative Zone, we speak to Arjuna Gaur, ECD, Leo Burnett India, on creating through constraints, client-spending and more

Misbaah Mansuri Jun 15, 2020 8:46 AM

COVID-19?blur=25

Guest Column: Apoorv Chitnis, Strategist at Sideways, says all information in Covid times can be classified under four types of certainties

Apoorv Chitnis Jun 11, 2020 7:37 AM

MITALI?blur=25

Guest Column: Mitali Kamath, Senior Strategist at Sideways, writes that we need to unlearn our primal tendency of 'togetherness' to win our fight against COVID-19

Mitali Kamath Jun 10, 2020 9:17 AM

inox?blur=25

Despite a muted Q4FY20, the company also recorded its highest EBITDA, PAT, Footfalls, ATP and SPH in history

exchange4media Staff Jun 9, 2020 10:04 AM

red fm?blur=25

The four-week-long virtual award show wholeheartedly celebrated these COVID heroes from different walks of life

exchange4media Staff Jun 9, 2020 10:00 AM