Authors

Apoorv Chitnis
Strategist at Sideways NA NA

Apoorv Chitnis is a strategist at Sideways

How brands should respond when people overweigh an uncertain future

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Guest Column: Apoorv Chitnis, Strategist at Sideways, says all information in Covid times can be classified under four types of certainties

Apoorv Chitnis Jun 11, 2020 7:37 AM

How retail brands can leverage Direct-To-Consumer space in a post-COVID world

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Guest Column: Apoorv Chitnis, Strategist at Sideways, writes on the three major trends that businesses should consider

Apoorv Chitnis Jun 9, 2020 8:42 AM