Conceptualized & created by ICE Media Lab, the campaign sees children singing lullabies for their parents to encourage them to go to sleep

exchange4media Staff Mar 14, 2020 4:00 PM

The campaign has been conceptualised by Dentsu Webchutney, Bangalore

exchange4media Staff Mar 14, 2020 1:44 PM

With Likee’s virtual Holi celebrations, people enjoyed the festivities of Holi without any risk or fear, making it a truly ‘happy’ Holi for all

exchange4media Staff Mar 14, 2020 1:29 PM

The campaign has been conceptualised by Wunderman Thompson South Asia

exchange4media Staff Mar 14, 2020 12:09 PM

The campaign kick-started with the launch of a TV campaign on March 4 and is being further amplified across print, digital and social media

exchange4media Staff Mar 14, 2020 11:27 AM

Gates has said that he will be dedicating more time to philanthropic priorities

exchange4media Staff Mar 14, 2020 10:21 AM

The video ‘No Women’s Day’ was conceptualised by McCann Health and was rolled out on Dabur’s social media platforms

exchange4media Staff Mar 14, 2020 10:21 AM

The NEONS OOH Conference and Awards were held on March 12 and 13 at the Taj Santacruz, Mumbai

exchange4media Staff Mar 14, 2020 10:18 AM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Mar 14, 2020 9:46 AM

A weekly fun feature by The Digital Fellow on special days of the month

exchange4media Staff Mar 14, 2020 9:31 AM

From Mango Frooti, Lay's, Sunfeast Dark Fantasy, Nokia, Uber Eats, Vicco, Manyavar Mohey and Cornetto, Alia has an enviable number of endorsement deals in her kitty

exchange4media Staff Mar 14, 2020 9:15 AM

Rachna Lokhande, Co-CEO, Kinetic Worldwide, and Iftekhar Ahmed, VP Marketing, iBall India, engaged in a chat on integrating mediums and running successful campaigns

exchange4media Staff Mar 14, 2020 8:59 AM

On Day 2 of e4m NEONS OOH Conference, Patil, Founder and CEO, Lemma Technologies spoke on the programmatic revolution in the DOOH ad space

exchange4media Staff Mar 14, 2020 8:57 AM

At the NEONS OOH Conference, Posterscope India's Fabian Trevor Cowan, Madison Media's Ramesh Bhaskaran, Signpost India's Rahul Mago, presented case studies that explored the efficacy of the OOH medium

exchange4media Staff Mar 14, 2020 8:57 AM

On Day 2 of the e4m NEONS OOH Conference, experts discuss how digitisation and innovations are impacting the OOH industry

exchange4media Staff Mar 14, 2020 8:37 AM