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Dabur Mensta highlights the condition of Indian women in Women's Day video

The video ‘No Women’s Day’ was conceptualised by McCann Health and was rolled out on Dabur’s social media platforms

e4m by exchange4media Staff
Published: Mar 14, 2020 10:21 AM  | 1 min read
Dabur Mensta

While the rest of the brands are celebrating Women’s Day, Dabur Mensta is asking people not to. In order to highlight the condition of Indian women in our society, Dabur Mensta, Dabur India’s Ayurvedic product for women’s health, launched a unique and powerful video on Dabur’s social media platforms.

The video is a monologue by a woman who starts by telling how everyone makes women feel good for one day but do not respect their existence the rest of the 364 days. From rapes to abduction; from sexual harassment to eve-teasing; this video is a reminder of what women go through every day.

The video ‘No Women’s Day’ was conceptualised by McCann Health.

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