What makes birthday girl Alia Bhatt an asset for big brands

From Mango Frooti, Lay's, Sunfeast Dark Fantasy, Nokia, Uber Eats, Vicco, Manyavar Mohey and Cornetto, Alia has an enviable number of endorsement deals in her kitty

by exchange4media Staff
Updated: Mar 14, 2020 9:20 AM

Alia Bhatt, the face of some of the biggest brands, turns 27 this Sunday and as we wish the critically acclaimed actor on her birthday it’s very apt to look at her journey in the endorsement world too.

With her youthfulness and spirited charm, Alia has wooed the audience and the advertisers alike.

From Mango Frooti, Lay's, Sunfeast Dark Fantasy, Nokia, Uber Eats, Manyavar Mohey and Cornetto, Alia has a long list of names in her kitty.

The most recent addition has been homegrown brand Vicco. While Vicco has been a heavy advertiser on cinema screens reaching out to captive audiences, the brand went for a tectonic shift in their communication and media strategies by bringing the Dear Zindagi girl on board.

She is a favourite among brands, predictably for her commendable social media following. Alia has already amassed 20.1 million followers on Twitter and 44.1 million on Instagram. With such an extensive reach among the audiences and markets, Alia is truly an asset for any brand.

Let’s look at some of her endorsements:

Vicco Vajradanti

https://youtu.be/DE6tvZdBcS8

Lay's

https://youtu.be/MT9Z5xug1Oo

Manyavar Mohey

https://youtu.be/8YokmjQQHsw

Fuji Instax

https://youtu.be/1U5KyqDfFJY

Uber Eats

https://youtu.be/qBvXsWHgi1U

Nokia