lays
Joshi has held senior leadership roles at Licious, Jubilant FoodWorks HUL and GCMMF
e4m Staff Jul 2, 2026 10:37 AM
In her new role, Uma will lead communications initiatives for the regulator, overseeing corporate communications efforts and stakeholder engagement
e4m Staff Jun 23, 2026 1:59 PM
Prior to this, Vanitha Selva was with Carat Malaysia for over 17 years
Roy has nearly a decade of experience in brand planning and strategic leadership across the Asia-Pacific region
e4m Staff May 14, 2026 9:15 AM
Winnie brings over 24 years of media and marketing leadership, with deep expertise in strategy, operations & capability development
e4m Desk May 12, 2026 11:41 AM
Layoffs have impacted departments like Account Management, Creative, OOH, Digital Media and Automative Showroom functions
Neeta Nair Mar 27, 2026 5:31 PM
Shekhar Khanna has been named as Chief Strategy Officer at the creative agency
e4m Staff Mar 24, 2026 10:35 AM
Kokoro Bharat also unveiled its first AI-made audio-visual to celebrate the milestone, with lyrics penned by co-founder Nupur Sharma
Cross-brand collabs thrive on surprise, shared fan bases, nostalgia, hype and cultural relevance—blurring the line between ads and identity to create buzz that feels anything but marketing
Soumya Gawri Aug 25, 2025 9:50 AM
The IP includes inter-agency sports competitions and wellness activities
e4m Staff May 13, 2025 4:03 PM
The agency will help in amplifying Red Bull’s adventurous spirit and making an indelible mark on Malaysia’s cultural landscape
In her new role, Winnie will lead strategy, operations, the development and adoption of transformative capabilities that will drive the next chapter of growth for OMG Malaysia
Prior to this, Uday Desai was with dentsu Vietnam as Intergrated Client Partner
e4m Desk Jan 23, 2025 12:37 PM
Prior to this, Amit Sutha was with McCann Worldgroup as President and Global Chief Client Officer
e4m Desk Jan 22, 2025 12:57 PM
With an 85% share in the Indian butter market and 66% market share in cheese, Amul’s branding efforts have successfully resonated with consumers, the report noted
e4m Staff Aug 21, 2024 9:16 AM
India bagged 3 shortlists in Glass: The Lion for Change category at Cannes Lions 2024 from among 165 entries
Jain has been associated with Volvo Cars since 2017; he was earlier with Volvo Car India for five years
e4m Staff Oct 3, 2023 11:34 AM
The TVC portrays reactions that unfold when people snack on to the Sizzlin' Hot range
e4m Staff Sep 26, 2023 2:38 PM
The store promises zero platform fees and no commission on in-app purchases as opposed to Google, which levies 15-30%
e4m Staff Sep 25, 2023 9:07 AM
Guest Column: Amit Mehta, Country Manager (South Asia), Malaysia Airlines, writes as countries regain post-pandemic momentum airlines are highlighting commitment to ensuring seamless experiences
Amit Mehta Feb 10, 2023 8:30 AM
Brand ambassadors Alia Bhatt & Siddhant Chaturvedi share posts with light-hearted videos
exchange4media Staff Feb 14, 2022 12:56 PM
The streaming platform has over 280Mn monthly active users in India
exchange4media Staff Oct 13, 2021 8:08 AM
In a joint statement, Reliance Jio and Google said that JioPhone Next is in advanced trials and will be rolled out before Diwali
exchange4media Staff Sep 13, 2021 8:14 AM
Set in a relatable home arrangement, the film reminds consumers why they should stay home and have ‘Ghar Par Lay’s, Always'
exchange4media Staff Jul 17, 2021 4:00 PM
Film brings together brand ambassadors Ranbir Kapoor and Bipasha Basu
exchange4media Staff Mar 22, 2021 4:23 PM
HT Health Shots, the health and wellness wing of HT Media, partners with Radio One to launch ‘She Slays’, an ode to powerful women who have overcome all odds and emerged triumphant
exchange4media Staff Mar 5, 2021 4:43 PM
Recently, it was recognized as the ‘Best App for Fun’ in 2020 by Google PlayStore
exchange4media Staff Jan 15, 2021 1:49 PM
The TV campaigns, developed by the WPP team at Mindshare, VML and Wunderman Thompson, promote an initiative with Airtel offering a special digital experience for prepaid customers
exchange4media Staff Sep 5, 2020 8:34 AM
Over 100 art pieces have been contributed by artists & celebs to support the unsung heroes like farmers, truck drivers, shopkeepers and many more
exchange4media Staff Aug 17, 2020 4:35 PM
Flipkart, Dunzo, Whisper, Cadbury, Vistara and many others respond to the LAY’S Heartwork initiative in a fun engagement
exchange4media Staff Jul 5, 2020 10:00 AM
As part of the special initiative, hygiene kits will be distributed to over 40,000 families
exchange4media Staff Jun 13, 2020 4:00 PM
From Mango Frooti, Lay's, Sunfeast Dark Fantasy, Nokia, Uber Eats, Vicco, Manyavar Mohey and Cornetto, Alia has an enviable number of endorsement deals in her kitty
exchange4media Staff Mar 14, 2020 9:15 AM
Raval was previously associated with Kotak Mahindra Bank for 10 years where he was the communications lead for their Bank & Capital Markets verticals
Ruhail Amin Feb 25, 2020 8:23 AM