Sachin Tendulkar & MS Dhoni say ‘Mutual Funds Sahi Hai’

The campaign has been conceptualised by Wunderman Thompson South Asia

e4m by exchange4media Staff
Updated: Mar 16, 2020 6:24 PM
Wunderman Mutual Funds

The Association of Mutual Funds in India has come up with a campaign conceptualised by Wunderman Thompson South Asia, featuring Sachin Tendulkar and Mahindra Singh Dhoni for the ‘Mutual Funds Sahi Hai’ campaign.

‘Mutual Funds Sahi Hai’ created waves when the campaign was launched in early 2017.

Continuing on their journey to educate investors, the agency wanted to take Mutual Funds Sahi Hai to the next level and strengthen the values of consistency, stability and trust.

N S Venkatesh, Chief Executive, AMFI, said: “After three years of the Mutual Funds Sahi Hai campaign, we at AMFI felt that the time is right to take the conversation with the retail investors across the country to the next level, by engaging cricketing icons. On behalf of the Mutual Fund Industry, I thank SEBI for taking a considerate view on allowing the engagement of celebrities, at an Industry level.”

Kishore Tadepalli, SVP & Managing Partner, Wunderman Thompson, said, “Mutual Funds Sahi Hai campaign has changed investors’ habit and has accomplished an extremely difficult task of shifting their hard-earned money from savings to Mutual Funds. All this in a short span of 3 years. As we move forward, we wanted to keep the momentum going and accelerate the speed of adoption. Bringing cricketing legends like Sachin Tendulkar, MS Dhoni and Mithali Raj on board will infuse fresh energy and add the required momentum to the category.”

Hanoz Mogrelia, SVP & ECD, Wunderman Thompson, said, “The Mutual Funds Sahi Hai campaign has always used simple conversations between friends to get the point across. Even in this series, the cricket players and their friends talk with each other about their financial doubts, talk about money-based issues … without treating the cricketers as demi gods. The entire series features different cricketing super stars … having absolutely regular conversations about various things. There is not an iota of hero worship in the campaign.”

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