As brand awareness is ample and the consumers are online, digital marketing surely makes more sense for the category, opines industry

Mansi Sharma Jul 21, 2021 8:09 AM

Founder of Virtual Reality Films, Shivdasani has shot several ads with Sachin Tendulkar over the years for various brands like Pepsi, Gatorade, Reynolds and more

exchange4media Staff Mar 16, 2021 3:57 PM

Unacademy’s Chief Marketing Officer Karan Shroff talks about their latest campaign with cricketing maestro Sachin Tendulkar and synergies between Brand Sachin and Brand Unacademy

Javed Farooqui Mar 3, 2021 8:43 AM

The new film titled ‘The Greatest Lesson’ celebrates ‘never give up’ spirit by commemorating the most challenging times of the cricketer and his subsequent triumphs

exchange4media Staff Mar 2, 2021 1:17 PM

Unacademy learners will be coached and mentored by the legend through a series of live interactive classes

exchange4media Staff Feb 23, 2021 10:31 AM

Bangladesh Legends replaces Australia Legends who pulled out of the series and England Legends have been included as the sixth team

exchange4media Staff Feb 18, 2021 11:25 AM

Guest Column: Sandeep Goyal, Founder & Chairman, Mogae Group, says, according to him, a potential conflict has two dimensions to it, narrow legal interpretation and moral conflict

Sandeep Goyal Jan 7, 2021 8:32 AM

The campaign features seven examples of Never Surrender as a key to success

exchange4media Staff Dec 23, 2020 5:26 PM

The campaign focuses on the messages of safety, trust and resilience and was widely released on television and other digital platforms

exchange4media Staff Nov 10, 2020 4:21 PM

The TVC has been conceptualised by Leo Burnett. Tendulkar's segments were shot at his home

exchange4media Staff Sep 19, 2020 7:48 AM

The company has also set aside Rs 300 crore for investing in growing the market for fantasy sports and other online gaming events during this financial year

exchange4media Staff Sep 15, 2020 2:32 PM

Conceptualized by What’s Your Problem Brand Solutions Pvt. Ltd., the social media-led campaign renames the festival and reaches out to celebrities with a heartwarming message

exchange4media Staff Aug 1, 2020 9:00 PM

The brand has also started an initiative to educate the barber community about COVID safety as they return to business

exchange4media Staff Jun 22, 2020 7:14 PM

The campaign created by 82.5 Communications intends to draw attention to the brand’s long-lasting inverter batteries in an unconventional manner

exchange4media Staff Mar 20, 2020 10:20 AM

The campaign has been conceptualised by Wunderman Thompson South Asia

exchange4media Staff Mar 14, 2020 12:09 PM

The series has been centered around the theme 'Everyday Heroes for a Better World' and focuses on innovative social enterprises

exchange4media Staff Mar 9, 2020 12:49 PM

Luminous has been curating the #BeExamReady campaign for the last two years

exchange4media Staff Feb 22, 2020 8:06 AM

#TakeOnTheWorld captures moments in Shafali’s journey from Rohtak to representing India at the ICC Women’s T20 World Cup

exchange4media Staff Feb 15, 2020 8:15 AM

The cricketing icons will help create awareness about Mutual Funds as the preferred investment option

exchange4media Staff Jan 30, 2020 1:53 PM

Conceptualized by Leo Burnett, the integrated campaign is being promoted on television, OOH, digital and social media

exchange4media Staff Jan 25, 2020 8:23 AM