sachin-tendulkar
Guest Column: Dr. Sandeep Goyal compares the rise, mindset and impact of prodigies Vaibhav Sooryavanshi, Sachin Tendulkar and Naomi Osaka
Sandeep Goyal Jun 3, 2026 5:32 PM
Guest Column: Rajeev Jain, Sr Vice President, Corporate Marketing, DS Group, explores how Sachin Tendulkar remains one of the most enduring and influential personal brands in modern history
Rajeev Jain Apr 28, 2026 3:59 PM
Guest Column: Senior Brand, Growth and Media leader Ketan K Bharati writes on how Sachin Tendulkar remains India’s strongest trust brand, where credibility outweighs visibility
Ketan K Bharati Apr 24, 2026 6:23 PM
Guest Column: Ashish Mishra, who recently stepped down as Acko’s Chief Marketing Officer, writes on what makes Sachin Tendulkar a timeless brand
Ashish Mishra Apr 24, 2026 2:18 PM
Guest Column: Yatnesh Pandey, who recently stepped down as VP-Marketing at GreenPly Industries, on Sachin Tendulkar’s enduring brand, built on consistency, credibility and influence on & off the field
Yatnesh Pandey Apr 24, 2026 1:15 PM
Guest Column: Aniruddha Haldar of TVS Motor Company on how Sachin Tendulkar intuitively mastered value, perception and human psychology-lessons many brand professionals spend careers learning
Aniruddha Haldar Apr 24, 2026 1:02 PM
Guest Column: Raj Gopal Iyer, Fractional CMO & Growth Consultant, writes how Sachin Tendulkar’s impact goes far beyond statistics, as he transformed cricket into a media and commercial force in India
Raj Gopal Iyer Apr 24, 2026 12:54 PM
Guest Column: Amin Lakhani, President, Client Solutions, WPP Media South Asia, writes on how Sachin Tendulkar did not just play the game, but fundamentally shaped sports marketing in India
Amin Lakhani Apr 24, 2026 12:45 PM
Guest Column: Shreepad Shende, Chief Marketing Officer, IDFC First Bank, draws a parallel between cricket’s “sweet spot” and Sachin Tendulkar’s legendary career
Shreepad Shende Apr 24, 2026 11:40 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, decodes what makes Brand Sachin is a story beyond numbers
Ganapathy Viswanathan Apr 24, 2026 11:32 AM
Guest Column: Shveta Singh, independent marketing consultant, explores why Sachin’s brand has done something more unusual
Shveta Singh Apr 24, 2026 11:18 AM
Guest Column: On Sachin Tendulkar's birthday today, veteran marketer Shubhranshu Singh highlights how he has evolved from a cricketing icon into a timeless brand
Shubhranshu Singh Apr 24, 2026 10:41 AM
Guest Column: Veteran adman Prabhakar Mundkur shares how the enduring power of Sachin Tendulkar remains one of the most fascinating studies in Indian branding
Prabhakar Mundkur Apr 24, 2026 10:31 AM
Guest Column: Rajiv Dubey, VP, Head of Media & Head of Brand Activations at Dabur India, writes on Brand Sachin is a rare combination of trust, consistency, humility and emotional connection
Rajiv Dubey Apr 24, 2026 10:29 AM
Guest Column: Shantomoy Ray, Founder & Director of K Factor Communications, on how a boy from Dadar became India’s most enduring commercial force, and why Brand Sachin remains priceless at 53
Shantomoy Ray Apr 24, 2026 10:03 AM
On his birthday, we celebrate a man who did not just play cricket, he defined its grammar
Aryendra Khan Apr 24, 2026 8:23 AM
From Virat Kohli-Rohit Sharma’s bromance to Sachin Tendulkar’s presence, netizens were quick to pick on these moments
e4m Staff Apr 13, 2026 3:22 PM
‘The Master’ campaign is rooted in a belief that trust is built through consistent action over time
e4m Staff Feb 22, 2026 9:00 AM
Ten x You is designed for recreational, aspiring and fit-curious consumers
e4m Staff Jan 16, 2026 3:13 PM
Sachin Tendulkar will serve as the company’s brand ambassador for the next three years
e4m Staff Jan 10, 2026 1:30 PM
The campaign spotlights four retail banking products - Home Loan, Car Loan, MSME Loan and Savings Account
Kohli’s consecutive centuries triggered a strong social-media response, with many fans crediting Gautam Gambhir for what they describe as a renewed sense of clarity and confidence in Kohli’s batting
The momentous victory was met with an outpouring of emotion and praise from the cricketing fraternity, both men and women, past and present
Former cricketer Sachin Tendulkar honours adman Piyush Pandey with a social media tribute
e4m Staff Oct 24, 2025 3:46 PM
As per a Kroll report, brand value of top 25 Indian celebrities stands at $2bn; Ranveer Singh in 2nd spot with $170.7 mn, Shah Rukh Khan at No. 3 with $145.7 mn
e4m Staff Sep 25, 2025 8:21 AM
The series is centred on Sachin’s kitchen and comprises six short films
e4m Staff Jul 23, 2025 5:22 PM
Alongside Sachin, the film has a new character — Ajay Bhaiya, playing the role of a trusted member of his home staff
This campaign was conceptualised and developed by Creativeland Asia Advertising
The campaign extends to on-ground activation across cabs in Delhi and public buses in Chennai, Bengaluru, and Pune, to Mumbai’s double-decker buses
e4m Staff Jun 24, 2025 11:35 AM
His determination to excellence and integrity mirrors with the brand’s unwavering commitment to deliver high-quality, trusted, organic products, stated the company
e4m Staff May 19, 2025 5:13 PM
The two are celebrating something deeply personal—trust, long drives, and the irreplaceable bond with their indie dogs, Spike & Max
e4m Staff May 16, 2025 2:07 PM
As the master blaster celebrates his birthday today, we look at his spectacular endorsement career
Soumya Gawri Apr 24, 2025 9:32 AM
At the heart of the campaign is a simple and tactical declaration of Spinny’s promise to its customers
e4m Staff Apr 22, 2025 1:24 PM
The campaign, by VML, features the brand’s long-standing brand ambassador Sachin Tendulkar
e4m Staff Apr 8, 2025 12:39 PM
The campaign aims to enhance awareness regarding ocular health in general, emphasising the necessity of regular eye check-ups
As the year draws to a close, we look back at the last set of ads in 2024
Soumya Gawri Dec 28, 2024 8:02 AM
In the film, Sachin encourages people to play the masterstrokes of their lives to fulfil their financial dreams with Bank of Baroda
e4m Staff Dec 23, 2024 5:37 PM
The billboard is strategically launched during the wedding and holiday seasons, ensuring that Hafele stays top-of-mind for consumers seeking premium gifts, the company said
e4m Staff Dec 17, 2024 2:35 PM
The ‘Sweet December’ campaign gives customers the chance to win three free Spinny cars throughout the month
Shah Rukh Khan, Akshay Kumar, Amitabh Bachchan, and Salman Khan also part of the top 10 with Deepika Padukone being the only woman in the group, as per Hansa Research's ‘Brand Endorser Report’
e4m Staff Nov 26, 2024 1:18 PM
The bank's first campaign named 'Play The Masterstroke' will also feature the cricketing legend
As part of this partnership, Sachin Tendulkar will serve as the face of Sugar.fit and represent its overall diabetes management program
e4m Staff Sep 30, 2024 1:44 PM
The cricket great stars in a new digital film for the brand Allura Premia purifier
Delves into the inspiring journey of Sachin Tendulkar from the day he was born to the day he made his international debut
e4m Staff May 6, 2024 12:12 PM
On the cricketing great's birthday, we look at some of his ads and endorsements in the year that went by
Unacademy Centre's new campaign highlights the role of mentorship and guidance in shaping the futures of young aspirants
e4m Staff Mar 20, 2024 5:50 PM
The entire video is made to seem like television news segment where Virat Kohli is being interviewed for his success on the betting app
Titled 'Apollo X Sachin- The Legend Strikes with an Apol 10 Performance', the film offers a glimpse into Sachin's passion for cars and his driving skills
The platform claimed that India vs South Africa match marks the highest peak concurrency number achieved across all formats of cricket, breaking their recent concurrency record of 4.3 crore viewers
e4m Staff Nov 6, 2023 11:00 AM