Conceptualized by Leo Burnett, the integrated campaign is being promoted on television, OOH, digital and social media

exchange4media Staff Jan 25, 2020 8:23 AM

In an interview with exchange4media, Majumdar spoke about the key highlights of his new series, the rise of multi-sporting culture in the country and more.

exchange4media Staff Dec 6, 2019 9:49 AM

Sushil Matey, Director – Marketing, Livpure & CEO, Livpure Smart Homes, talks about the brand’s new campaign, having Sachin Tendulkar as brand ambassador, media mix, marketing strategy and more

exchange4media Staff Oct 24, 2019 8:59 AM

Sunil Gavaskar is the Commissioner and Sachin Tendulkar is the Brand Ambassador of the annual T20 cricket tournament to be played from Feb 4 to Feb 16

exchange4media Staff Oct 17, 2019 3:07 PM

Conceptualized by JetSynthesys, 100MB launched Bid2Win LIVE, an e-auction of personalized merchandise of cricket superstars Brett Lee, Jonty Rhodes and Tendulkar

exchange4media Staff Sep 6, 2019 7:17 PM

Sachin Tendulkar will reminisce the moments of glory for Team India from his cricketing days to now

exchange4media Staff Aug 14, 2019 2:27 PM

Tendulkar was first roped in as the brand ambassador in 2010. The company has recently extended its partnership with him by five years

exchange4media Staff Jul 13, 2019 8:07 AM

The network has recorded 182.7 million average impressions in the same span

exchange4media Staff Jun 20, 2019 3:58 PM

The official campaign #CricketKaCrown has already crossed 50 Million views across digital platforms

exchange4media Staff Jun 7, 2019 12:44 PM

Tendulkar will join the Philips Hue Cricket Live pre-show in Hindi and English at 1.30pm with his very own segment ‘Sachin Opens Again’

exchange4media Staff May 30, 2019 11:53 AM

The TVC, 'Ganga: the River of People' will be carried on television, digital, print and cinema

exchange4media Staff May 21, 2019 4:21 PM

TRA’s Most Trusted Personalities - 2019 report says while Deepika Padukone is the Most Trusted Female Actor, Virat Kohli is the Most Trusted Sports Personality 

exchange4media Staff May 20, 2019 11:12 AM

Tendulkar, who turns 46 on April 24, is associated with numerous brands including, Adidas, BMW, DBS Bank, GM Pens, Luminous Fans, Quaker, Smartron, Sony Ten, among others

Anjali Thakur Apr 24, 2019 9:06 AM

Raman, Chief Marketing Officer, IDBI Federal Life Insurance, also spoke about the brand using social media to become a household name and roping in Sachin Tendulkar as the face of the brand

Shweta Raaj Singh Mar 18, 2019 9:31 AM

Tendulkar to lead the #KeepMoving Push-up Challenge at the marathon along with 18,000 runners performing push-ups in support of the martyrs’ families

exchange4media Staff Feb 21, 2019 5:25 PM

The car has been Indian households' favourite for generations since the brand began operations in India in 1997 

Dolly Mahayan Feb 7, 2019 8:29 AM

The cricketer, fondly known as Yuvi, turned 37 on Wednesday

exchange4media Staff Dec 12, 2018 2:34 PM

Designed by digital marketing agency, Social Kinnect, the campaign highlights the culture of sports which was brewing in Mumbra and how DBS Bank is helping nurture the same

exchange4media Staff Dec 1, 2018 8:54 AM

Launched its mini-web series DBS Sparks, inspired by true stories. Finale stars Sachin Tendulkar

exchange4media Staff Jun 27, 2018 1:42 PM

Rivers in a Bottle campaign looks to address the grim issue of India's rivers drying up

exchange4media Staff Apr 23, 2018 1:45 PM