Authors

Rajeev Jain

Sr Vice President, Corporate Marketing, DS Group NA NA

NA

Brand Sachin Tendulkar: The evolution and impact of a trust icon

Sachin Tendulkar?blur=25

Guest Column: Rajeev Jain, Sr Vice President, Corporate Marketing, DS Group, explores how Sachin Tendulkar remains one of the most enduring and influential personal brands in modern history

Rajeev Jain Apr 28, 2026 3:59 PM