Spinny rolls out outdoor campaign

The campaign extends to on-ground activation across cabs in Delhi and public buses in Chennai, Bengaluru, and Pune, to Mumbai’s double-decker buses

by e4m Staff
Published: Jun 24, 2025 11:35 AM | 1 min read

Building on its ‘God Promise’ campaign featuring cricket icon and strategic investor Sachin Tendulkar, Spinny has rolled out a transit and outdoor media initiative across major metros.

“The brand’s presence now extends beyond digital and television into everyday public spaces — cabs, buses, and high-visibility outdoor formats — connecting with people in the very moments they’re considering buying or selling a car,” stated a press release.

Spinny’s simple, consistent creative approach extends to on-ground activation across India. From branded cabs in Delhi and public buses in Chennai, Bengaluru, and Pune, to Mumbai’s double-decker buses, the campaign appears in formats that connect with each city.

Like the films the OOH ads featuring Sachin Tendulkar are straightforward and subtle, sparking curiosity. ‘God Promise’ captures India’s cultural spirit — relatable and trustworthy for those buying or selling their car. With Sachin, trust becomes a true promise.

In Delhi, the campaign is visible through branded cabs, large-format hoardings, and outreach within RWAs. Mumbai’s iconic red double-decker buses carry the message across key routes, while city buses in Bengaluru, Chennai, and Pune ensure visibility along major commute corridors. In every city, the focus remains the same: to be present where people are thinking about cars — whether buying or selling