outdoor-campaign
From interactive billboards to experiential activations, brands are designing campaigns that people photograph, share and turn into content, extending their reach far beyond the street
Shalinee Mishra Jul 9, 2026 9:15 AM
The campaign extends to on-ground activation across cabs in Delhi and public buses in Chennai, Bengaluru, and Pune, to Mumbai’s double-decker buses
e4m Staff Jun 24, 2025 11:35 AM
The campaign included a pink-themed parking zone with hand-painted murals and branded boom barriers and frisking booths
e4m Staff May 6, 2025 12:17 PM
Under the campaign, executed by Xperia Group, hoardings and billboards have been put up across Gurugram
Spanning major cities, the campaign utilized a mix of traditional and digital out-of-home media
e4m Staff Jun 10, 2024 11:37 AM
The entire campaign covered more than 400+ sites across top 10 cities of the country
exchange4media Staff May 23, 2023 5:56 PM
This 60-day-long campaign comprises 750 high-impact OOH sites
exchange4media Staff Sep 5, 2022 12:33 PM
Through this campaign, Dunzo has strategically chosen five pin codes - locations where it has witnessed both emerging demand and a potential new demographic
exchange4media Staff Feb 8, 2021 3:15 PM