Spinny celebrates 10 years with new brand campaign featuring Sachin Tendulkar

Spinny marks ten years of transforming how India buys and sells cars, with trust at the centre of every journey. To celebrate the milestone, Spinny unveils its new brand campaign, “The Master: India’s most-trusted and loved car home,” featuring Sachin Tendulkar, a name that represents consistency, discipline, and trust earned over time.

A car is never just a purchase. It carries memories, milestones, and meaning. Yet for years, the used-car experience was defined by uncertainty and negotiation. Over the last decade, Spinny has worked to change that.

With over five lakh families served and more than 10,000 refurbished high-quality cars available on the platform at any given time, Spinny has built a system grounded in clear pricing, detailed inspections, structured refurbishments, and dependable post-sale support. The focus has always been simple: to replace doubt with confidence and effort with ease. The result is not just scale, but belief and a proven track record.

At its core, “The Master” campaign is rooted in a belief that trust is built through consistent action over time. The campaign brings this philosophy to life through a series of films that highlight Spinny’s seamless, transparent car-buying and selling experience.

Showcasing certified inventory, fixed pricing, and quality assurance, empowering customers to choose with confidence.

The films premiered during the India–Pakistan match at the ICC Men's T20 World Cup and went live simultaneously across YouTube, Instagram, and leading OTT platforms, ensuring nationwide reach.

Sachin Tendulkar said, “Excellence comes with consistency and earning trust over time. Over the last decade, Spinny has shown that when you are committed to doing things the right way, people place their faith in you. Whether you are buying a car you love or selling one you have cherished, trust makes all the difference.”

Niraj Singh, Founder and CEO, Spinny, added: “From day one, our belief has been clear: trust and customer delight must always come first. Every process we build, and every promise we make, are rooted in transparency and reliability. Becoming India’s most-trusted car home is not just a milestone; it is a responsibility we carry forward every single day.”

Tanya Mahendru, Creative Director, who conceptualized the campaign, said: "In just a decade, Spinny has become the master of the pre-owned car industry, naturally inspired by the little master." We had to bring this theme to life with a quiet, confident sense of grandness.

Bharat Sikka, who directed the films, added: “I enjoyed spinning with Spinny.”

Through “The Master,” Spinny reflects on ten years of reshaping India’s used-car ecosystem, connecting buyers and sellers through a trusted, transparent, and seamless experience.