Sachin Tendulkar named brand ambassador of Techno Paints

Sachin Tendulkar will serve as the company’s brand ambassador for the next three years

by e4m Staff
Published: Jan 10, 2026 1:30 PM | 2 min read

Sachin Tendulkar has been appointed as the brand ambassador of paints manufacturer Techno Paints and Chemicals. He will continue as the company's brand ambassador for three years. The company, which has established a stable position in the domestic paints sector for 25 years and is operating successfully in eight states, is looking to expand across the country with the addition of Sachin.

Techno Paints and Chemicals’ Chairman Akuri Srinivas Reddy said, “We are honoured to collaborate with one of World’s most iconic Cricketer and Bharat Ratna, Sachin Tendulkar. We are looking forward to achieving bigger and greater things this year with expansion and IPO, and no one could have been a better ambassador or growth partner for us.”

Earlier in 2023, the company has announced the appointment of film actor Mahesh Babu as its brand ambassador. He was the company's brand ambassador for a period of two years.

Techno Paints and Chemicals’ Chairman Akuri Srinivas Reddy told the media on Saturday that the company will file DRHP in the 2026-27. He said that the process will be completed in 2026-27 only. He revealed that Rs.500 crores will be raised through the IPO.

The company has its own research and development center in Hyderabad. And a state-of-the-art manufacturing plant at Pashamylaram near Hyderabad. It is currently operating in Telangana, Andhra Pradesh, Karnataka, Maharashtra, Gujarat, Delhi, Odisha, and Chandigarh. It is determined to expand to Himachal Pradesh, Tamil Nadu, Rajasthan, West Bengal, and Uttar Pradesh by the end of this year. It has decided to enter the Middle East in 2026-27.