Perfetti Van Melle India’s Gunjan Khetan to map growth path at Pitch CMO Summit – Delhi

Gunjan Khetan, Director – Marketing, Perfetti Van Melle India, will discuss how brands can stay relevant in a market increasingly shaped by AI-native consumers and Gen Z-led trends

by e4m Desk
Published: May 19, 2026 2:03 PM | 2 min read

Gunjan Khetan, Director of Marketing at Perfetti Van Melle India, will speak at the Pitch CMO Summit in Delhi on June 5, focusing on how FMCG brands can adapt to the evolving preferences of AI-native consumers and Gen Z trends in Bharat.
His session, titled "Conversations, Code, and Culture," will address the need for brands to move beyond traditional advertising to foster deeper engagement with younger audiences.
Khetan is expected to provide insights on leveraging technology, data, and cultural relevance to shape effective marketing strategies in diverse Indian markets.
The Pitch CMO Summit is co-presented by Snapchat and Mediakart, with several partners including The Trade Desk and ShareChat, aiming to explore the future of FMCG marketing and digital storytelling.

As consumer behaviour rapidly evolves across digital platforms, FMCG brands are being pushed to rethink how they connect with audiences in Bharat. At the upcoming edition of the Pitch CMO Summit – Delhi on June 5, Gunjan Khetan, Director – Marketing, Perfetti Van Melle India, will take the stage to discuss how brands can stay relevant in a market increasingly shaped by AI-native consumers and Gen Z-led trends.

In his spotlight session titled ‘Conversations, Code, and Culture: Why FMCG Brands Must Rethink Everything for Bharat's Next Billion that is AI-Native and Gen Z-Led’, Khetan is set to explore the changing dynamics of communication, content consumption and digital influence among India’s next wave of consumers. The session will focus on how brands can move beyond traditional advertising approaches and build deeper, more meaningful engagement with younger audiences.

AI, Personalisation & Consumer Trust to shape discussions at Pitch CMO Summit - Delhi 2026

As one of the leading voices in India’s FMCG marketing space, Khetan is likely to share practical insights into how technology, data, cultural relevance, and regional understanding are shaping modern brand strategies. The discussion is also expected to touch upon the growing role of AI-driven consumer experiences and the importance of creating campaigns that resonate across Bharat’s diverse markets.

Attendees can look forward to gaining valuable perspectives on the future of FMCG marketing, consumer engagement, and digital-first storytelling. Khetan's session aims to offer marketers, advertisers, and business leaders actionable ideas on navigating a fast-changing landscape where culture, technology, and conversations are becoming interconnected.

The Pitch CMO Summit Delhi 2026 is Co-Presented by Snapchat and Mediakart, the Gold Partners are The Trade Desk, ShareChat & Moj and Vertoz, the Associate Partner is Footprynt while the Co-Partners are Pepper and Viral Pitch.