Authors

Aniruddha Haldar

Senior Vice President – Business Head | Commuter Business, 2-Wheeler EV Business & Corporate Brand | NA NA

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What Sachin Tendulkar can teach us about being a great brand manager

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Guest Column: Aniruddha Haldar of TVS Motor Company on how Sachin Tendulkar intuitively mastered value, perception and human psychology-lessons many brand professionals spend careers learning

Aniruddha Haldar Apr 24, 2026 1:02 PM