Authors

Raj Gopal Iyer

Fractional CMO & Growth Consultant. na na

Fractional CMO & Growth Consultant

'Tendulkar did not merely dominate an era, he shaped the very ecosystem of cricket'

Sachin Tendulkar?blur=25

Guest Column: Raj Gopal Iyer, Fractional CMO & Growth Consultant, writes how Sachin Tendulkar’s impact goes far beyond statistics, as he transformed cricket into a media and commercial force in India

Raj Gopal Iyer Apr 24, 2026 12:54 PM