Spinny, Sachin Tendulkar and a promise for ages: God Promise

This IPL season, Spinny, a full-stack used car platform, brings the ultimate guarantee for car buyers – God Promise featuring Sachin Tendulkar.

“God Promise captures the essence of India perfectly – this colloquial, conversational phrase means that with Spinny, trust is paramount and delivered at every touchpoint. A campaign that blends fractions of lighthearted moments with solid commitments, starring cricket legend and strategic investor Sachin Tendulkar,” stated a press release.

"Trust us—we mean it." At the heart of the campaign is a simple and tactical declaration of Spinny’s promise to its customers.

"This campaign clicked with me because it's rooted in something I’ve always believed in—trust must be earned and honored," shares Sachin Tendulkar, Spinny’s strategic investor. "With ‘God Promise,’ Spinny isn’t just making a statement. They’re making a stand—for simplicity, sincerity, and joy in car buying and selling.”

Niraj Singh, Founder & CEO of Spinny, shared: “Sachin has always stood for excellence and trust—values that are deeply embedded in Spinny’s DNA. ‘God Promise’ is simply a reflection of that. We're turning those values into a clear, public commitment. This isn’t just a campaign built on specs and stats—it’s just an extension of how we work. With him as both the face and a strategic investor in Spinny, trust and quality aren’t claims—they’re givens. And that, to us, is the ultimate assurance.

“With Sachin as the face of the brand, God Promise was the most natural derivative”, says Tanya Mahendru, Creative Director behind the campaigns of Spinny.

Directed by photographer and filmmaker Bharat Sikka, who added, 'Always a pleasure to work with the quirky Tanya for Spinny.

Launching across TV, digital, radio, OOH, and social during the IPL season, the campaign is already rolling out in metro cities via high-impact billboards, branded cabs and buses.