Lloyd’s new AC is the star of get-togethers of Mahesh Babu & Tamannaah

The film shows a playful exchange between Tamannaah Bhatia and Mahesh Babu as they recall a recent get-together

e4m by e4m Staff
Published: Apr 22, 2025 1:04 PM  | 2 min read
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Lloyd has unveiled Stunnair Air Conditioner. For the range, the brand has launched an ad featuring superstars Mahesh Babu and Tamannaah Bhatia.

“Conceptualized by McCann, the ad film showcases the sleek design and cutting-edge features of the Stunnair AC, positioning it as more than just an air conditioner. The engaging narrative unfolds through a playful exchange between Tamannaah Bhatia and Mahesh Babu as they recall a recent get-together. As they flip through photos, they realize that the true showstopper of the evening wasn’t the party itself, but their Stunnair Air Conditioner, which mesmerized guests with its striking design and smart technology,” stated a press release.

Rohit Kapoor, EVP – Brand Marcom, Havells India Ltd., shared his thoughts on the campaign, stating, "The campaign tells a story of how innovation and design can transform the everyday experience of air conditioning, making Stunnair the true showstopper in any setting. The campaign showcases industry first features in a playful and humorous storytelling style, striking the right balance to convey the product USPs and reinforcing brands premium position. Our collaboration with Mahesh Babu and Tamannaah Bhatia for Stunnair brings our vision to life, combining their star power with a product that truly excels in performance."

Alok Tickoo, Executive Vice President, Lloyd India, shared his excitement about the launch, stating, “We are proud to introduce the Lloyd Stunnair in the Luxuria Collection—an air conditioner that goes beyond functionality to become a statement piece in any space. Imagine walking into a room where cooling meets design, where an appliance doesn’t just serve a purpose but elevates the entire ambience. The Stunnair embodies this vision with its stunning looks and smart cooling technology. As consumers increasingly seek smarter, more stylish, and energy-efficient solutions, Stunnair represents Lloyd’s commitment to redefining home experiences with innovation and elegance.”

Supporting the launch is a comprehensive 360-degree campaign across leading channels, digital platforms, print and instore activations

Published On: Apr 22, 2025 1:04 PM