The invitation-only gathering hosted by Dr Annurag Batra explored AI, evolving consumer behaviour and the future of the marketing ecosystem

e4m Staff Aug 22, 2026 4:22 PM

In 13 months, nearly every marquee FMCG name has changed its chief executive; experts attribute this to a slowing consumption engine, impatient shareholder base & a disrupted distribution model

Savi Khanna Aug 22, 2026 9:54 AM

e4m was the first to report about the ministry's decision to remove the cap

e4m Staff Aug 22, 2026 9:18 AM

The new system will take effect globally from August 24 and apply across all YouTube formats, including long-form videos, Shorts, podcasts and livestreams

e4m Staff Aug 22, 2026 9:02 AM

As per news agencies, the Indian Cyber Crime Coordination Centre has ordered at least 57 websites and databases hosted on Firebase to be removed in August alone

e4m Staff Aug 22, 2026 8:59 AM

The latest CEO transitions indicate a sector increasingly looking for leaders who can navigate growth, premiumisation and changing consumer behaviour

Sandhi Sarun Aug 21, 2026 5:38 PM

The changes at the NBDA come against the backdrop of several major developments in India's television and digital news ecosystem

Imran Fazal Aug 21, 2026 3:59 PM

Neutrogena reportedly faced a social media backlash from actress Panettiere’s supporters over allegations that it abandoned her during a difficult period

e4m Staff Aug 21, 2026 2:45 PM

He previously served as Group Chief Financial Officer at boAt (Imagine Marketing Limited)

e4m Staff Aug 21, 2026 1:25 PM

Before joining Sephora, La Brooy was Senior Marketing Director, Strategic Partnerships Asia at Diageo

e4m Desk Aug 21, 2026 1:13 PM

Prabha Narasimhan currently serves as the Managing Director and Chief Executive Officer of Colgate-Palmolive's India business

e4m Desk Aug 21, 2026 10:20 AM

The meeting, attended by I&B Secretary and senior government officials, discussed at length the outstanding issues surrounding BARC's compliance with the TRP 2026 policy

Imran Fazal Aug 20, 2026 3:28 PM

Creators can receive an additional Rs 10,000 for every 1 lakh views generated

e4m Staff Aug 20, 2026 3:03 PM

Chirravuri joins UMM with experience across brand, media and consumer strategy

e4m Staff Aug 20, 2026 1:23 PM

The account had been with Interpublic Group of Cos. before Omnicom acquired it

e4m Staff Aug 20, 2026 12:08 PM

Pandey joins Sony from JioStar where he was Associate Director- Sports (TV & Digital)

e4m Staff Aug 20, 2026 11:03 AM

SenateSHJ will retain its identity, client teams under Co-founder-Chair Angela Scaffidi AM & CEO Darren Behar; Adfactors PR CEO Nijay N. Nair to join SenateSHJ board

e4m Staff Aug 20, 2026 8:24 AM

At Culture Intelligence Summit 2026, hosted by ShareChat and Moj, industry leaders discussed how brands could participate in cultural nuances of a moment, while staying true to what it stands for

e4m Staff Aug 20, 2026 8:07 AM

Kumar said advertisers also need to recognise that CTV, despite being consumed on a large screen, has multiple utilities

Imran Fazal Aug 19, 2026 6:27 PM

The report identifies household-level identity as one of the key building blocks for the next phase of CTV planning

e4m Staff Aug 19, 2026 6:05 PM

FAST viewers also spend more time on CTV overall, averaging 3.4 hours a day compared with 2.9 hours across the entire CTV audience

e4m Staff Aug 19, 2026 5:33 PM

The deal brings together The Variable’s broader capabilities across strategy, creative, media, social, behavioural insights and data

e4m Staff Aug 19, 2026 4:44 PM

Prior to joining Avanade, Achal Kataria led Cognizant’s India business

e4m Staff Aug 19, 2026 3:56 PM

Prior to this, Breno Barcelos was with Google as Global Product Lead

e4m Desk Aug 19, 2026 1:50 PM

The NSE bell rang this morning, and Shiprocket is a public company

NATIVE CONTENT Aug 19, 2026 1:31 PM

Guest Column: Brij Kothari, Adjunct Professor, IIT-Delhi, School of Public Policy, writes key aspect of films born accessible is that the features are inalienable elements of Digital Content Package

Brij Kothari Aug 19, 2026 12:21 PM

Brands may now have to place greater emphasis on outcomes, meaningful engagement and quality of reach rather than treating every additional minute inside a platform as equally valuable

Shantanu David Aug 19, 2026 9:24 AM

While Emami Paper Mills has cited currency depreciation, imported fibre and chemical costs, capital costs and higher logistics expenses, publishers are questioning both newsprint pricing and quality

Kanchan Srivastava Aug 19, 2026 8:59 AM

Guest Column: Senior business leader Taranjeet Singh offers an honest look at where AI actually moves the needle, and where it doesn’t

Taranjeet Singh Aug 19, 2026 8:43 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on how family ownership and professional management can work together to create a powerful leadership model

Ganapathy Viswanathan Aug 19, 2026 8:18 AM

Win comes after a multi-agency review; mandate covers both Policybazaar and Paisabazaar

Tasmayee Laha Roy Aug 19, 2026 8:10 AM

Siddharth Yadav has been appointed media co-convener of the Bharatiya Janata Party's (BJP) new national media team

e4m Staff Aug 18, 2026 7:24 PM

Wipro Consumer Care's 18th acquisition, Dermatouch, marks its entry into India's premium skincare segment

e4m Staff Aug 18, 2026 6:59 PM

e4m was the first to break the news of Rajan moving on from Bloomberg Media

e4m Staff Aug 18, 2026 4:57 PM

The Culture Intelligence Summit 2026 was hosted by ShareChat and Moj in Mumbai and Delhi

e4m Staff Aug 18, 2026 4:35 PM

The mandate encompasses end-to-end media strategy, planning, buying and activation

e4m Staff Aug 18, 2026 12:16 PM

The shift is visible across categories, with consumers looking beyond brand names, and storytelling now focused on familiar, purposeful ingredients

Sunidhi Vijay Aug 18, 2026 8:54 AM

INS claims domestic players have also hiked prices by 30-40% since March ‘without any reason’ even as imported newsprint gets costlier amid rupee depreciation and geopolitical tensions

Kanchan Srivastava Aug 18, 2026 8:53 AM

Guest Column: Yesudas S Pillai, Entrepreneur, Investor, Marathoner and a Curious observer, shares how social media drives discovery, but marketplaces build transaction trust

Yesudas S Pillai Aug 18, 2026 8:38 AM

The case stems from litigation brought by a coalition of 29 US state attorneys general against Meta in 2023

e4m Staff Aug 18, 2026 7:58 AM

Revenue from operations rose 36% to ₹690.2 crore during the year, while profit after tax stood at ₹25.9 crore

e4m Staff Aug 17, 2026 6:09 PM

Mishra will report to Punit Goenka, Chief Executive Officer, Z

e4m Staff Aug 17, 2026 12:15 PM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on why Shah Rukh Khan continues to remain in the consideration set for major brands seeking celebrity endorsers

Ganapathy Viswanathan Aug 17, 2026 12:03 PM

His earlier stints include roles at Kommune India, NEWJ, Viacom18, GroupM, Reliance Broadcast Network, among others

e4m Staff Aug 17, 2026 10:47 AM

Based in Singapore, Rajan joined Bloomberg Media in January 2021

Ruhail Amin Aug 17, 2026 9:41 AM

Ashish Mishra recently stepped down as Chief Marketing Officer of ACKO

e4m Staff Aug 17, 2026 9:03 AM

Ritu Kant Ojha, CEO of Proact Luxury Real Estate, writes that Brand India has shifted from seeking global attention to attracting global interest

Ritu Kant Ojha Aug 15, 2026 2:14 PM

Damini Chopra, actor, writer and philanthropist, shares why investing in education and skills is key to turning India’s demographic dividend into lasting prosperity

Damini Chopra Aug 15, 2026 9:54 AM

Soni was earlier Director-Google Play, APAC Scaled Business & Partner Ecosystem.

e4m Staff Aug 15, 2026 9:26 AM

The I&B Minister's 'Chanakya-like' approach focuses on BARC’s core regulatory and technical issues, rather than letting competing industry bodies fight among themselves, say industry executives

Imran Fazal Aug 15, 2026 8:39 AM