Also launches two new TVCs with existing brand ambassador, Mahesh Babu, for the AP & Telangana region

exchange4media Staff Jul 22, 2020 12:22 PM

Mahesh Babu The Humbl Co?blur=25

The brand’s association with Myntra is set to enhance its reach further, especially in Tier 2 and 3 cities and towns across the country

exchange4media Staff Jan 20, 2020 11:09 AM


Bollywood actor Varun Dhawan for West & North markets, Telugu actor Mahesh Babu and Tamil actor Karthi for South markets

exchange4media Staff Sep 7, 2019 9:43 AM


Conceptualised and created by Spring, the campaign will connect with customers via television, print, digital and social media

exchange4media Staff May 7, 2019 2:09 PM

Thums Up Charged TVC Ranveer Singh?blur=25

The #TakeCharge campaign films will feature Ranveer Singh and Mahesh Babu along with model Diva Dhawan

exchange4media Staff May 6, 2019 2:16 PM


From products to political candidates, there are umpteen endorsements that our celebrities do. We take a look at the brand endorsements done by South Indian movie stars.

Neethu Mohan Jul 3, 2018 8:57 AM

Mahesh Babu Protinex?blur=25

The Telugu superstar has been signed up for a year to amplify the protein message in the company's key markets of Andhra Pradesh and Karnataka

exchange4media Staff Feb 26, 2018 6:29 PM

South superstar Mahesh Babu now brand ambassador for YuppTV?blur=25

The association will help YuppTV reach out to a bigger audience worldwide

exchange4media Staff Oct 5, 2016 2:08 PM

We haven't brought down the price per viewing, we've given consumers more choices: Malay Dikshit?blur=25

Tata Sky has recently launched 'Daily Recharge for Rs 8' and 'My 99 pack' to cater to the Northern and the Southern belt of India. "With digitisation phase III still a year away, we are making inroads into these untapped markets," says Malay Dikshit, Chief Communications Officer, Tata Sky

Sarmistha Neogy Apr 22, 2015 9:38 AM

Tata Sky woos South Indian customers with 3 new TVCs?blur=25

Conceptualised by O&M, all three TVCs are built on local insights, featuring Southern stars Sudeep and Mahesh Babu

Deepa Balasubramanian Oct 14, 2014 9:00 AM

Santoor reveals new avatar to appeal to contemporary women?blur=25

To commemorate its 25th anniversary, Santoor showcases new identity; this rebranding initiative is targeted at today’s Indian women

Shree Lahiri Apr 19, 2012 9:09 AM