Bollywood actor Varun Dhawan for West & North markets, Telugu actor Mahesh Babu and Tamil actor Karthi for South markets

exchange4media Staff Sep 7, 2019 9:43 AM


Conceptualised and created by Spring, the campaign will connect with customers via television, print, digital and social media

exchange4media Staff May 7, 2019 2:09 PM

Thums Up Charged TVC Ranveer Singh

The #TakeCharge campaign films will feature Ranveer Singh and Mahesh Babu along with model Diva Dhawan

exchange4media Staff May 6, 2019 2:16 PM

From products to political candidates, there are umpteen endorsements that our celebrities do. We take a look at the brand endorsements done by South Indian movie stars.

Neethu Mohan Jul 3, 2018 8:57 AM

Mahesh Babu Protinex

The Telugu superstar has been signed up for a year to amplify the protein message in the company's key markets of Andhra Pradesh and Karnataka

exchange4media Staff Feb 26, 2018 6:29 PM

South superstar Mahesh Babu now brand ambassador for YuppTV

The association will help YuppTV reach out to a bigger audience worldwide

exchange4media Staff Oct 5, 2016 2:08 PM

We haven't brought down the price per viewing, we've given consumers more choices: Malay Dikshit

Tata Sky has recently launched 'Daily Recharge for Rs 8' and 'My 99 pack' to cater to the Northern and the Southern belt of India. "With digitisation phase III still a year away, we are making inroads into these untapped markets," says Malay Dikshit, Chief Communications Officer, Tata Sky

Sarmistha Neogy Apr 22, 2015 9:38 AM

Tata Sky woos South Indian customers with 3 new TVCs

Conceptualised by O&M, all three TVCs are built on local insights, featuring Southern stars Sudeep and Mahesh Babu

Deepa Balasubramanian Oct 14, 2014 9:00 AM

Santoor reveals new avatar to appeal to contemporary women

To commemorate its 25th anniversary, Santoor showcases new identity; this rebranding initiative is targeted at today’s Indian women

Shree Lahiri Apr 19, 2012 9:09 AM