Pinkvilla celebrates launch of its second regional offering Pinkvilla Telugu

The move resonates Pinkvilla’s vision for rapid pan-India & global expansion, with a special interview featuring south superstar Mahesh Babu

e4m by exchange4media Staff
Published: Jun 6, 2022 10:05 AM  | 3 min read
pinkvilla

Pinkvilla, India’s leading entertainment & lifestyle platform, celebrates the successful launch of its second regional offering Pinkvilla Telugu. Resonating with the massive popularity and fandom enjoyed by Tollywood today nationally and internationally, the segment aims to be the numero-uno Telugu content destination and caters to a humongous audience base, much like its parent brand. Pinkvilla Telugu will feature everything Tollywood, as well as Telugu heartland content, with a special focus on the entertainment category, followed by lifestyle. The launch is in line with Pinkvilla’s vision of bringing the best and most far-reaching content to its several millions of audiences across the globe, as it completes fifteen immensely successful years in the business.

The new Telugu language vertical captures a very exclusive interview with Southern Superstar Mahesh Babu and the greatly talented Adivi Sesh, for the film Major. Mahesh Babu helms the role of a Producer for the film, and the article details rare and candid insights on his approach towards the production process and how the team pioneered the concept of ‘test screenings’ in Tollywood. The feature also divulges acclaimed actor Adivi Sesh's excerpts on the making and release of the film Major, and his gratitude towards Mahesh Babu, for his conviction in the project.

You can read the Pinkvilla Telugu feature here.

This foray into Telugu content marks yet another milestone for Pinkvilla, which has diversified to offer audiences the best digital access to a wide plethora of regional content. Pinkvilla’s maiden regional offering, HindiRush, enjoys immense popularity in the vast Hindi-speaking belt of the country. Pinkvilla Telugu as well emphasizes on the brand’s continued commitment to bringing audiences their favourite content in their preferred regional language. Apart from its swiftly expanding vernacular offerings, Pinkvilla’s other hugely successful Intellectual Properties, that are transforming online content consumption include Pinkvilla South, Pinkvilla Fashion, Pinkvilla Telly, Pinkvilla USA, Pinkvilla Rooms, and HallyuTalk- India’s first platform for Korean entertainment.

Commenting on the launch of Pinkvilla Telugu, Founder and CEO Nandini Shenoy stated, “Our vision has always been to incorporate and offer the most trending and relatable content for a pan-India and global audience. Tollywood continues to produce exceptional content-driven cinema and blockbuster movies, with the Telugu OTT space also booming. And hence, as a leader in the space of entertainment, Pinkvilla Telugu was a natural next step for us, with a massive regional audience base to cater to. As we expand our content expertise, we continue to build on our goal to bring the most accessible, in- demand content to the people, in their language of choice, which has played a key role in our monumental growth journey.”

Chief Operating Officer of Pinkvilla, Mukul Kumar Sharma added, “Pinkvilla Telugu is yet another step in our seamless expansion, as the numero uno force in Entertainment and Lifestyle coverage in the country. We have always been a first mover in the space, and this strategic move is in line with our efforts to tap into the massive digital boom across all parts of India, that has created tremendous potential for localized growth. Our goal is to cater to the rapidly rising demand for premier regional content - through our diversified language offerings, as we aim to replicate the success we have enjoyed with Hindi Rush.”

The launch of Pinkvilla Telugu has added one more feather to the cap for Pinkvilla, a brand that has altered the digital landscape completely. The digital giant is unmatched in its coverage of entertainment & lifestyle, with over 50 million monthly unique web, mobile & app platform users, and a social media following of over 15 million.

 

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Rajya Sabha MP Dr Sasmit Patra joins enba jury panel

Dr Patra is currently the National Spokesperson and Media Coordinator of Biju Janata Dal

By exchange4media Staff | Mar 23, 2023 9:04 AM   |   1 min read

sasmit patra

Rajya Sabha MP Dr Sasmit Patra has joined the exchange4media News Broadcasting Awards (enba) jury panel. Patra is the member of the Parliament of India representing Odisha in the Rajya Sabha, the upper house since June 28, 2019. He is currently the National Spokesperson and Media Coordinator of Biju Janata Dal.

Dr Patra has a rich experience of academia as well as public policy and governance. Apart from political work and social work, he comes with 17 years of work experience in academics, business research, industry and corporate sector, UNDP-Government of Odisha project.

He was the Dean of XAVIER-EMLYON Business School, the first Indo-French business school in India, a joint collaboration between Xavier University, Bhubaneswar and Emlyon Business School, France. An academic by profession, he has taught courses in the areas of organisational behaviour and human resource management. He also has experience of working in industry.

enba was formulated by the exchange4media group in 2008 with the objective of recognizing the best in television news. The awards honour industry leaders who are responsible for shaping the future of television broadcasting in India. This year, enba is in its 15th edition. The grand jury will be led by Sunil Arora, a senior bureaucrat and former Election Commissioner of India.

 

 

 

 

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Havas Media Group India wins media mandate for V-Guard

The account will be handled by the agency’s Bengaluru team

By exchange4media Staff | Mar 17, 2023 8:56 AM   |   2 min read

havas

Havas Media Group India (HMGI) has recently won the integrated media mandate of V-Guard Industries Limited, a consumer electrical and electronics company.

The mandate was won following a highly competitive multi-agency pitch and includes Digital, TV, Print, Radio, OOH, Cinema duties. The account will be handled by the agency’s Bengaluru team lead by Saurabh Jain, Managing Partner – South, Havas Media Group India alongside the able leadership of Uday Mohan, President and Chief Client Officer, Havas Media Group India.

Havas Media Group India and V-Guard will work closely to develop and implement an integrated media strategy that will effectively reach and engage with their target audience. The expertise of Havas Media Group India will be invaluable to V-Guard in their expansion plans as their brand and reach continues to grow, the agency said.

Nandagopal Nair, Vice President & Head – Brand & Communications, V-Guard Industries Limited, said, "As a brand, we have always believed in consumer centricity. Today, the consumer purchase journey has become even more complex with multiple lines zigzagging about to move consumers from discovery to the final purchase. We were looking for a media partner who will navigate this complexity, work closely with the brand, align the defined media objectives to business and help achieve the desired outcomes. In Havas we found a partner who demonstrated the right strategic intent backed by a coherent, well-defined approach to deliver to the objectives. Would also like to thank Deloitte (Spatial Access) who partnered with us in the agency selection process."

Commenting on the win, Mohit Joshi, CEO, Havas Media Group India, said, "We are delighted to partner with V-Guard Industries, an established brand in the consumer electrical and electronics segment. Havas Media Group India is known for its innovative and data-driven approach to meaningful media solutions, and we are confident that our expertise will help V-Guard achieve their business objectives. We are looking forward to working together to develop a strong and effective media strategy that will drive their brand awareness and engagement."

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Filmmaker Madhur Bhandarkar to be part of enba jury panel

Bhandarkar is a renowned Indian director known for his socially conscious and female-centric movies

By exchange4media Staff | Mar 17, 2023 8:09 AM   |   2 min read

madhur bhandarkar

Madhur Bhandarkar, Indian film director, script writer and producer, has joined the exchange4media News Broadcasting Awards (enba) jury panel. In 2016, Bhandarkar was honoured with the Padma Shri, the fourth highest civilian honour, by the Government of India.

Bhandarkar is a famous name in the film industry. His drama film Chandni Bar (2001) won him the National Film Award for Best Film on Social Issues. He was also honoured with the National Film Awards for the Best Feature Film and Best Director for Page 3 (2005) and Traffic Signal (2007) respectively. Also, the drama film Fashion (2008) garnered him several accolades including National Film Award, Filmfare Awards nominations for Best Director and Best Screenplay.

He was conferred PL Deshpande Award (Zenith Asia Award) for significantly shaping the film making culture in his unique works. He is known as the 'the Film Maker of the First Decade of the 21st Century'. In November 2010, the National Film Archive of India (NFAI) announced to preserve all the films of Madhur Bhandarkar. With this, Chandni Bar, Page-3, Corporate, Traffic Signal, Fashion and Jail found space in Government's Archival data for Indian films.

The exchange4media Group formulated enba in 2008 with the objective of recognizing the best in television news, and to reward industry leaders who are responsible for shaping the future of television broadcasting in India. This year, enba is in its 15th edition. The grand jury this time will be led by Sunil Arora, a senior bureaucrat and former Election Commissioner of India.

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Amul MD Jayen Mehta joins enba jury panel

Mehta joined Amul in 1991 and has held several top positions in the company

By exchange4media Staff | Mar 17, 2023 8:04 AM   |   1 min read

jayenmehta

Jayen Mehta, Managing Director of Amul, has joined the enba jury panel.

Earlier COO, he succeeded RS Sodhi as Managing Director in January.

Mehta joined Amul in 1991 and has served as the brand manager, group product manager and general manager of the company. He has also been the MD in-charge of Amul Dairy, Anand in 2018.

Mehta is a gold medalist from Sardar Patel University and is an alumnus of the Institute of Rural Management, Anand, Gujarat.

The enba jury this year will be led by Sunil Arora, a senior bureaucrat, and former Election Commissioner of India.

In the last editions, the enba jury was led by Sh. Harivansh Narayan Singh – Deputy Chairman, Rajya Sabha, Dr. Kiran Karnik – Former President – Nasscom, Dr. Nasim Zaidi - Former Chief Election Commissioner of India, S.Y. Quraishi – Former Chief Election Commissioner of India, N. Ram – Chairman, Kasturi & Sons Ltd., Former Editor–in-chief The Hindu and Group Newspapers, Sanjay Gupta – Managing Director – Star India.

exchange4media formulated enba in 2008 with the objective of recognizing the best in television news, and to reward industry leaders who are responsible for shaping the future of television broadcasting in India.

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Manja wins integrated digital creative mandate for Taco Bell

The account was earlier with BBH India

By Tanzila Shaikh | Mar 16, 2023 4:33 PM   |   1 min read

Manja
Sources have confirmed to exchange4media that Manja has won the integrated digital creative mandate for Taco Bell, the world’s largest Mexican-Inspired quick-service restaurant chain. The creative agency was launched by BBH's Arvind Krishnan and Leo Burnett's Prajota Guha Thakurta in July 2022.
The account was previously with BBH India, which was awarded the mandate in 2019. Manja will be the agency on record from now on.

Taco Bell, which has been leveraging influencer marketing, collaborated with youth icon and gaming enthusiast Rannvijay Singha in 2021 for the #CravingMeetsGaming experience through a virtual Game Session in the racing game Forza Horizon 4. In the same year, they also did #ISeeATaco campaign as well. 

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Former Rajya Sabha MP Syed Zafar Islam joins enba jury

He is the national spokesperson for the BJP and a former member of the upper house of parliament from the Uttar Pradesh constituency

By exchange4media Staff | Mar 16, 2023 8:40 AM   |   1 min read

enba

Syed Zafar Islam former Rajya Sabha MP, and politician with the Bharatiya Janata Party has joined the enba Jury Panel.

He is the national spokesperson for the BJP and a former member of the upper house of parliament from the Uttar Pradesh constituency. He has previously been an investment banker and managing director at Deutsche Bank.

He was appointed as the non-official independent director of Air India 2017. Zafar Islam frequently writes opinion pieces on economic and political affairs in national publications like the Hindustan Times.

The enba jury this year will be led by Sunil Arora, a senior bureaucrat, and former Election Commissioner of India.

In the last editions, the ENBA jury was led by Sh. Harivansh Narayan Singh – Deputy Chairman, Rajya Sabha, Dr. Kiran Karnik – Former President – Nasscom, Dr. Nasim Zaidi - Former Chief Election Commissioner of India, S.Y. Quraishi – Former Chief Election Commissioner of India, N. Ram – Chairman, Kasturi & Sons Ltd., Former Editor–in-chief The Hindu and Group Newspapers, Sanjay Gupta – Managing Director – Star India.

exchange4media formulated enba in 2008 with the objective of recognizing the best in television news, and to reward industry leaders who are responsible for shaping the future of television broadcasting in India.

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Oscars 2023: RRR, The Elephant Whisperers win big for India

'Naatu Naatu' clinched a win for 'Original Song', and 'The Elephant Whisperers' bagged the golden statuette for 'Best Documentary Short Film' at the 95th Academy Awards

By exchange4media Staff | Mar 13, 2023 9:00 AM   |   1 min read

elephant whisperers

India has bagged its first Oscars for 2023 for the Netflix documentary movie ‘The Elephant Whisperers’ at the 95th Academy Awards for 'Best Documentary Short Film'. Kartiki Gonsalves and Guneet Monga the director-producer team behind the film have dedicated the win to India. SS Rajamouli's period action blockbuster 'RRR' also clinched a win for Original Song "Naatu Naatu."

The 40-minute documentary is centred on the bond between animals and humans and tells the story of a Tamil couple named Bomman and Belli who bring up an orphaned elephant named Raghu. The film reflects upon the struggles of the couple who fight against all odds to raise the elephant into a healthy juvenile. The film is set in the Mudumalai National Park in Tamil Nadu.

The Telugu hit song was competing with "Applause" from "Tell It Like a Woman", "Hold My Hand" from "Top Gun: Maverick", "Lift Me Up" from "Black Panther: Wakanda Forever" and "This is a Life" from "Everything Everywhere all at Once."

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