OOH players need to be ready for a digital & programmatic reality: Atin Gupta
Gupta, CEO, Atin Promotions & Advertising, shares insights on how his company has grown and trends that will drive the OOH industry forward
The OOH agency, Atin OOH has specialised in innovative airline advertising since 2006. The advertising company’s main USP is advertising on and inside of aircraft, airports and conveyor belts. Their airline partners include Air Asia, Air India, Jet Airways, Spice Jet, IndiGo and Vistara for innovative advertising solutions such as Aircraft Wraps, Bulkheads, Seat Back Devices, Product Sampling, and Boarding Passes.
Atin OOH also works with select airports across India including Hyderabad, Pune, Chennai, Kolkata, Ahmedabad, Goa, Coimbatore, Aurangabad, Tirupathi on varied media such as Product Displays, Aerobridges, Digital Displays, Chargers, etc. They also work with select Airport Business Lounges across India for Newspaper Wraps, TAB Branding, Chargers, and Product Sampling/Display, etc.
Atin Gupta, CEO, Atin Promotions & Advertising spells out how their company has grown saying, “We identified unexplored niche areas and focussed on disruptions to create impact. We have grown from very modest beginnings to a company with offices in over 6 countries.”
Telling us about which sector of brands is spending more on OOH according to his clientele, Gupta stated, “Consumer Durables and Financial clients are our core strengths.”
Speaking further about how Atin Promotions & Advertising as an OOH media owner provides innovative solutions to their clientele, Gupta remarked, “It is tough to provide innovations on a regular basis especially in a restricted and regulated environment like airports and airlines but we brainstorm with the clients, their creative agencies and try to create some innovations on a regular basis.”
Citing the challenges OOH players face, Gupta commented, “The challenge is measurability and trust, once clients are convinced OOH will thrive and grow.”
Gupta thinks that digital and programmatic is finally becoming a reality and OOH players need to be ready for that.
“Several municipal councils across the country are coming up with new guidelines for OOH. Firstly, this is proof that the industry is being taken seriously, second, it will help legalise everything and make it systematic and thirdly, smart city and infrastructure projects will benefit from OOH sponsorship”, remarked Gupta.
Speaking about the trends that will drive the OOH Industry going forward, Gupta said, “Measurability, data, and accountability. Clients want to know where their money is being spent.”
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