ooh-industry

India uses OOH in a really quirky and fun way: David Payne

David Payne, Global Head of strategy & operations at Mediakeys, talks about their strategic partnership with Laqshya Media Group, India's OOH market and more

Sonam Saini 20-November-2018

Time Outdoor Monitoring analyses category trends for the first two quarters of 2018

Time Outdoor Monitoring tracks OOH spends, monitors outdoor campaigns and tracks the effectiveness of spends. The report is based on PAN India analysis across 42 cities

exchange4media Staff 28-August-2018

Tax reforms, investments part of Budget wish list for OOH industry

The OOH sector is hoping for a pro-business & pro-growth Budget that encourages investment. The sector is also expecting tax reforms & interest cost liberalisation

Abhinn Shreshtha 02-July-2014

The OOH industry does not need entry barriers: Rajneesh Bahl, Percept OOH

The CEO of Percept OOH believes that what the OOH industry requires more than anything is fresh ideas, which can only come by getting in talent from non-OOH industries

Abhinna Shreshtha 20-March-2014

OOH in 2011 – Still driven by perceptions

The OOH industry in India is still driven by perceptions rather than capabilities, feels Kinetic’s Rajul Kulshreshtha as he takes stock of the industry in 2011.

Rajul Kulshreshtha 05-January-2012