ooh-industry

OOH players need to be ready for a digital & programmatic reality: Atin Gupta

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Gupta, CEO, Atin Promotions & Advertising, shares insights on how his company has grown and trends that will drive the OOH industry forward

Noel Dsouza Jan 14, 2020 9:37 AM

How heavy political ad spends created greater opportunity for the OOH industry in 2019

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Given the line up of state elections in the coming year, experts believe that the OOH industry will see spends to the tune of Rs 800 crore-Rs 1000 crore

Anjali Thakur Dec 23, 2019 8:24 AM

'Unless DOOH has 15-20% share of the media inventory, it will not become a serious medium'

Nabendu Bhattacharyya?blur=25

Nabendu Bhattacharyya, CEO & MD of Milestone Brandcom, speaks about the growth of the agency and DOOH space in India

Noel Dsouza Nov 22, 2019 8:20 AM

Economic slowdown hits OOH industry; spends drop 10-15%

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Industry experts say that while the OOH industry has picked up pace during the festive season, spends on OOH have decreased over the past months

Anjali Thakur Oct 24, 2019 9:15 AM

Despite floods, Kerala OOH industry hopeful of good festive season

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Hope comes from the fact that flood has majorly affected northern districts such as Wayanad, Malapuram, Kozhikode and Kannur, which comprise only about 25-30% of the OOH business

Neethu Mohan Aug 13, 2019 8:21 AM

Kinetic India integrates OOH with digital technology

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To create awareness on industry trends, Kinetic India hosted a workshop on Programmatic Advertising Digital OOH on 12th July 2019 at the GroupM Mumbai office

exchange4media Staff Jul 16, 2019 5:19 PM

India uses OOH in a really quirky and fun way: David Payne

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David Payne, Global Head of strategy & operations at Mediakeys, talks about their strategic partnership with Laqshya Media Group, India's OOH market and more

Sonam Saini Nov 20, 2018 8:36 AM

Time Outdoor Monitoring analyses category trends for the first two quarters of 2018

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Time Outdoor Monitoring tracks OOH spends, monitors outdoor campaigns and tracks the effectiveness of spends. The report is based on PAN India analysis across 42 cities

exchange4media Staff Aug 28, 2018 4:54 PM

Tax reforms, investments part of Budget wish list for OOH industry

Tax reforms, investments part of Budget wish list for OOH industry?blur=25

The OOH sector is hoping for a pro-business & pro-growth Budget that encourages investment. The sector is also expecting tax reforms & interest cost liberalisation

Abhinn Shreshtha Jul 2, 2014 8:40 AM

The OOH industry does not need entry barriers: Rajneesh Bahl, Percept OOH

The OOH industry does not need entry barriers: Rajneesh Bahl, Percept OOH?blur=25

The CEO of Percept OOH believes that what the OOH industry requires more than anything is fresh ideas, which can only come by getting in talent from non-OOH industries

Abhinna Shreshtha Mar 20, 2014 9:40 AM

OOH in 2011 – Still driven by perceptions

OOH in 2011 – Still driven by perceptions?blur=25

The OOH industry in India is still driven by perceptions rather than capabilities, feels Kinetic’s Rajul Kulshreshtha as he takes stock of the industry in 2011.

Rajul Kulshreshtha Jan 5, 2012 8:02 AM