The agencies would manage Vadilal’s OOH  media, strategy, planning, buying, negotiation and implementation for OOH

exchange4media Staff May 5, 2022 11:55 AM

Industry experts say that the next couple of years will be marked by convergence in business operation, marketing & business delivery with digital at its center

Shantanu David Apr 5, 2022 8:28 AM

The content is aimed at Telugu-speaking audiences in not just metro cities but also in the underserved tier-2 & tier 3 segments

exchange4media Staff Mar 11, 2022 2:34 PM

The project includes the installation of 12,000 sq. ft solar panels across a 11675 sq. ft advertising space

exchange4media Staff Feb 25, 2022 1:02 PM

OOH players discuss technological advancements in OOH sector and how these help strengthen the medium with the possibility of targeting audiences and measuring overall ad impact

Rasika Kiran Upasani Dec 29, 2021 9:10 AM

This 120ft x 122ft high billboard is located near Bandra Rail Overbridge on W.E.H, Mumbai, which provides unmatched visibility, reach and performance tracking of advertising campaigns

exchange4media Staff Nov 23, 2021 5:28 PM

According to industry estimates, both Amazon Prime Video and Netflix have spent close to Rs 6-7 crore per campaign across India

Sonam Saini Nov 23, 2021 8:49 AM

In the virtual roundtable, Ajay Mehta, Gautam Bhirani, Siddhartha Butalia, Pramod Bhandula, Upinder Singh, and Vinkoo Chakraborty will discuss future of OOH industry in the post-lockdown environment

exchange4media Staff Jul 6, 2020 8:49 AM

According to early estimates, the sector could face up to 15% dip in business in the short term

Ruhail Amin Mar 25, 2020 8:44 AM

The NEONS OOH Conference and Awards were held on March 12 and 13 at the Taj Santacruz, Mumbai

exchange4media Staff Mar 14, 2020 10:18 AM

As we gear up for the first edition of e4m OOH 40 Under 40 to be held on March 12, we decipher why you should nominate yourself for the award

exchange4media Staff Jan 30, 2020 8:41 AM

Gupta, CEO, Atin Promotions & Advertising, shares insights on how his company has grown and trends that will drive the OOH industry forward

Noel Dsouza Jan 14, 2020 9:37 AM

Given the line up of state elections in the coming year, experts believe that the OOH industry will see spends to the tune of Rs 800 crore-Rs 1000 crore

Anjali Thakur Dec 23, 2019 8:24 AM

Nabendu Bhattacharyya, CEO & MD of Milestone Brandcom, speaks about the growth of the agency and DOOH space in India

Noel Dsouza Nov 22, 2019 8:20 AM

Industry experts say that while the OOH industry has picked up pace during the festive season, spends on OOH have decreased over the past months

Anjali Thakur Oct 24, 2019 9:15 AM

Hope comes from the fact that flood has majorly affected northern districts such as Wayanad, Malapuram, Kozhikode and Kannur, which comprise only about 25-30% of the OOH business

Neethu Mohan Aug 13, 2019 8:21 AM

To create awareness on industry trends, Kinetic India hosted a workshop on Programmatic Advertising Digital OOH on 12th July 2019 at the GroupM Mumbai office

exchange4media Staff Jul 16, 2019 5:19 PM

David Payne, Global Head of strategy & operations at Mediakeys, talks about their strategic partnership with Laqshya Media Group, India's OOH market and more

Sonam Saini Nov 20, 2018 8:36 AM

The OOH sector is hoping for a pro-business & pro-growth Budget that encourages investment. The sector is also expecting tax reforms & interest cost liberalisation

Abhinn Shreshtha Jul 2, 2014 8:40 AM

The CEO of Percept OOH believes that what the OOH industry requires more than anything is fresh ideas, which can only come by getting in talent from non-OOH industries

Abhinna Shreshtha Mar 20, 2014 9:40 AM