ooh-industry

David Payne, Global Head of strategy & operations at Mediakeys, talks about their strategic partnership with Laqshya Media Group, India's OOH market and more

Sonam Saini 20-November-2018

Time Outdoor Monitoring tracks OOH spends, monitors outdoor campaigns and tracks the effectiveness of spends. The report is based on PAN India analysis across 42 cities

exchange4media Staff 28-August-2018

The OOH sector is hoping for a pro-business & pro-growth Budget that encourages investment. The sector is also expecting tax reforms & interest cost liberalisation

Abhinn Shreshtha 02-July-2014

The CEO of Percept OOH believes that what the OOH industry requires more than anything is fresh ideas, which can only come by getting in talent from non-OOH industries

Abhinna Shreshtha 20-March-2014

The OOH industry in India is still driven by perceptions rather than capabilities, feels Kinetic’s Rajul Kulshreshtha as he takes stock of the industry in 2011.

Rajul Kulshreshtha 05-January-2012

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