At the 11th edition of PR & Corporate Communication Virtual Summit, thought leaders deliberated on the importance and best practices of brand purpose communication

exchange4media Staff Feb 16, 2021 8:49 AM


The union budget shows that the government is focused on economic recovery in a pragmatic manner and has kept the healthcare industry at the heart of its revival story, say experts

exchange4media Staff Feb 2, 2021 9:00 AM

Top 25 brands?blur=25

This is exchange4media’s first annual initiative to select, acknowledge and felicitate such deserving brands with esteemed communication professionals

exchange4media Staff Aug 25, 2020 9:11 AM


Experts weigh in on brands broaching social and ethical issues in their communication to cater to changing consumer sentiments of our age

Nafisa Shaheen Jul 20, 2020 9:20 AM

Paresh Chaudhry?blur=25

Chaudhry, Group President, Corporate Brand Custodian at Adani Group talks about dealing with the corona crisis, leveraging the digital approach, charting the future of communication and more

Nafisa Shaheen May 11, 2020 8:20 AM

Adani Group Goodness Never Stops?blur=25

Conceptualised by DDB Mudra, the film is an extension of the group’s philosophy of ‘Growth with Goodness’, where each of their business has evolved to play a part in empowering India

exchange4media Staff May 2, 2020 10:00 PM

Paresh Chaudhry, Adani Group?blur=25

Chaudhry, Group President - Corporate Brand Custodian, Adani Group, will be a grand juror at the NEONS OOH Conference & Awards 2020

exchange4media Staff Jan 31, 2020 5:29 PM

New Year Resolutions of Industry honchos?blur=25

Here are some promises industry honchos have made to themselves by way of New Year resolutions

exchange4media Staff Jan 6, 2016 7:54 AM

Cannes 2015: PR presents case boards while advertising presents trailers of movies: Paresh Chaudhry?blur=25

“Packaging and presentation makes the difference in the end. A good PR work could get lost if not presented well. That's why advertising agencies walk away with the metals. We present case boards while advertising presents trailers of movies. If a PR agency & client believe in their work, then I suggest you go all out and hire an advertising agency to make this trailer,” says Madison PR CEO Paresh Chaudhry who is on PR Jury

Paresh Chaudhry Jun 23, 2015 8:28 AM

Cannes 2015: There is a tendency of applying the same entry in multiple categories: Paresh Chaudhry?blur=25

"While we have to take the outcomes at face value, there is a tendency of applying the same entry in multiple categories. This to me reduces the impact created in one category with specific criterion," says Madison PR CEO Paresh Chaudhry, who is also a Cannes judge

Paresh Chaudhry Jun 20, 2015 8:57 AM

Cannes 2015:  Integrated marketing campaigns can trick you to believe it's a PR-lead campaign: Paresh Chaudhry?blur=25

Chaudhry, CEO of Madison PR, who is on the jury of Cannes Lions 2015, says on his role, "Our criterion is simple and basic. Creative excellence of the work that builds trust and reputation with its stakeholders, irrespective of its country of origin"

Paresh Chaudhry Jun 19, 2015 7:58 AM

Madison PR adds 45 clients in 2014-15?blur=25

Backed by innovative campaigns, and digital PR, the agency claims to have registered substantial growth for the 3rd consecutive year

exchange4media Staff Mar 31, 2015 12:46 PM

Guest Column: The Magic of New India: Emerging new trends in the PR industry?blur=25

Madison PR CEO Paresh Chaudhry on how the challenges facing PR industry are rapidly changing in its favour due to some clear new trends

Paresh Chaudhry Mar 31, 2015 8:01 AM

Madison Public Relations adds 20 new clients to its kitty in Jan 2014?blur=25

The agency signed up brands across diverse sectors, including The Lodha Group, Zee Media Corp, Indian Merchant Chambers, Enamor, Celio, VVF, Radio Mirchi, and Max Fashions, among others

exchange4media Staff Jan 25, 2014 8:46 AM

Madison PR adds three new clients to its roster?blur=25

The new wins include blueFROG, Apollo Health and Lifestyle Limited and Splash

exchange4media Staff Jul 31, 2013 8:16 AM

IPRCC Awards 2013: Madison PR adjudged PR Agency of the Year?blur=25

Madison PR was recognised for its impressive growth of 35 per cent over last year, new client acquisition and nurturing talent within the agency

Abid Hasan Jun 3, 2013 4:48 PM

PR needs to put its money where the clients are: Experts?blur=25

In a competitive scenario, PR agencies need to take stock of whether they have what it takes to build brand perception through messaging, say industry experts

Abhinav Mohapatra Jun 3, 2013 4:45 PM

Madison PR expands India presence?blur=25

Madison PR has added 20 new clients to its kitty across diverse sectors in recent months. The agency has also commenced its operations in Hyderabad

exchange4media Staff Apr 23, 2013 6:54 PM

Paresh Chaudhry joins Madison PR as CEO; Veena Gidwani retires?blur=25

Chaudhry joins as CEO. He moves from Reliance Industries, where he was Group President – Corp Comm. He will be replacing Veena Gidwani, who will retire on June 30, 2012

exchange4media Staff Jun 2, 2012 6:48 PM