Authors
TikTok

Despite its recent brushes with the law, brands are finding TikTok hard to resist and are reaping the benefits of its Gen Z user base

Shikha Paliwal Aug 16, 2019 8:12 AM

Abhishek Joshi

Abhishek Joshi, Head, Marketing & Business Partnerships at MX Player, on the platform’s journey so far and what is driving the growth in the OTT industry

Shikha Paliwal Aug 14, 2019 7:56 AM

Chatbot

Data from chatbots can be analysed by marketers to understand customer preferences and profiles, and services or products can be personalised accordingly

Shikha Paliwal Aug 8, 2019 8:16 AM

Panel

A panel consisting of Divya Karani, Amin Lakhani, and Shamsuddin Jasani, held a riveting discussion with moderator Roshni Das

Shikha Paliwal Aug 7, 2019 8:40 AM

ferzad

Palia, Head – Youth, Music and English Entertainment, Viacom18, speaks to exchange4media about how MTV has held its own in the new tariff regime and the channel's latest content line up

Shikha Paliwal Aug 6, 2019 8:03 AM

raju

Vanapala, Founder, Way2News, on the hyper local news ecosystem in India and how digital technology is reaching even the remotest corners of the country

Shikha Paliwal Aug 2, 2019 7:23 AM

SonyPics

Despite acquiring exclusive media rights for World Cup Kabaddi 2019, Sony Pictures Networks India said they could not televise the tournament due to events beyond their control

Shikha Paliwal Aug 1, 2019 7:43 AM

netflix

Industry experts talk about Netflix tapping on to the appetite for video in India, it's need for local content and why home-grown OTT players have little to worry

Shikha Paliwal Jul 30, 2019 9:13 AM

MediaAceJury

A grand jury of 16 marketers led by Marzin R Shroff, MD & CEO, Eureka Forbes, meets to decide the most deserving agencies and agency heads

Shikha Paliwal Jul 26, 2019 8:18 AM

Instagram

As Instagram tests a new feature to hide the number of 'likes' a user’s post has received, we ask experts what is the likely outcome for influencer-brand association

Shikha Paliwal Jul 25, 2019 7:38 AM

TarunK

The association will see Optimove, the science-first relationship marketing hub, sift through data collected by ZEE5 and analyse it with its advanced marketing tech solutions

Shikha Paliwal Jul 23, 2019 7:44 AM

automobile

As sales continue to slide and the industry looks at ways to reverse the trend, will automobile makers now turn to digital advertising versus the more expensive traditional mediums? We ask experts

Shikha Paliwal Jul 18, 2019 8:13 AM

VikramMehra

The Saregama MD on the new podcast feature in Carvaan 2.0 and how the company intends to partner with brands for curated content

Shikha Paliwal Jul 16, 2019 8:44 AM

YouTube

If done in the right context, the 6-second Bumper Ads can create brand recall and grab the consumer’s attention in a short span, say industry experts

Shikha Paliwal Jul 15, 2019 8:26 AM

KamalGianchandani

Gianchandani speaks on the need to go local, their continuing focus on independent foreign language films and how they don’t see OTT as a threat to their business

Shikha Paliwal Jul 15, 2019 8:20 AM

NeerajVyas

Sony SAB’s Business Head on the channel's ‘Khushiyon Wali Feeling’ philosophy, life after TRAI’s New Tariff Order and why SAB is the right choice for brands

Shikha Paliwal Jul 10, 2019 8:49 AM

Socialmedia

As brands become more convinced of social media's power, its scope and influence are being tested by marketers in new ways

Shikha Paliwal Jul 9, 2019 8:10 AM

zomato

The tweet saw other brands such as Amazon Prime Video, Mobikwik, The Viral Fever, YouTube India, Dabur Hajmola etc. all pitching in with their quirky version of Zomato’s Twitter advice

Shikha Paliwal Jul 9, 2019 8:06 AM

DigitalBrands

Digital brands have pushed in big money into cricket. Spending on TV and digital platforms alike, they have announced their arrival as major players in the advertising scene

Shikha Paliwal Jul 8, 2019 8:46 AM

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