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Short format video?blur=25

By embracing TikTok wholeheartedly, the Indian audience has also declared its love for short form video formats, pushing others to venture into the space. But can the market accommodate more players?

Shikha Paliwal 15 hours ago

Gamification?blur=25

Gamification is often touted as a trend to watch out for as it boosts engagement on the platforms and also attracts brands to leverage the hyper-personalisation tool

Shikha Paliwal 1 day ago

Zirca?blur=25

Neena Dasgupta, CEO & Director, Zirca, and Karan Gupta, MD, Zirca, share the company’s plans and why they believe that ‘one size fits all’ approach does not work for brands

Shikha Paliwal Feb 17, 2020 8:39 AM

digital ads?blur=25

We asked experts on the likely implications of the recent moves by tech and social media companies towards providing users control of their digital footprint

Shikha Paliwal Feb 12, 2020 8:10 AM

MxPlayer?blur=25

The Times Internet-owned MX Player already has over 175 mn MAUs and is looking to launch 20 originals in various languages by March 2020

Shikha Paliwal Feb 10, 2020 8:27 AM

e-commerce?blur=25

Advertising spends on e-commerce platforms crossed Rs 2,100 crore in 2019; spend pool expected to grow at CAGR of 44% to reach Rs 18,700 crore by 2025, say industry experts

Shikha Paliwal Feb 7, 2020 8:28 AM

KIA Motors Meerkat?blur=25

For the launch of the Seltos in India, Kia Motors extensively made use of social media to engage with consumers. Gopa Kumar –COO-Isobar India talks about the success of the campaign

Shikha Paliwal Feb 5, 2020 8:33 AM

Mobile Gaming?blur=25

With over 250 million gamers in India, the scale & scope of the gaming industry are growing and experts say it’s time for advertisers to pay more attention to the medium

Shikha Paliwal Feb 4, 2020 8:09 AM

Ravi Desai?blur=25

Ravi Desai, Director, Mass & Brand Marketing, Amazon India, speaks on sponsoring Filmfare Awards and coinciding it with the positioning of their fashion and beauty product space

Shikha Paliwal Feb 3, 2020 8:37 AM

Divya Dixit?blur=25

In a freewheeling chat with exchange4media, Dixit SVP - Marketing, Analytics & Direct Revenue at ALTBalaji speaks passionately about the business she understands best

Shikha Paliwal Jan 31, 2020 1:15 PM

Smartphones?blur=25

With speculations about further data tariff hikes, we speak to experts to gauge what could be the impact on the digital landscape that is dependent on data consumption on mobile phones

Shikha Paliwal Jan 27, 2020 8:34 AM

Sunil Nair?blur=25

Nair shares his vision for the platform and how it aims to hit 100 million Monthly Active Viewers by mid-2020

Shikha Paliwal Jan 23, 2020 1:25 PM

app annie?blur=25

In India, MX Player, Amazon, TikTok top the charts on App Annie’s the list of Breakthrough Apps. We bring you some of the highlights from the report

Shikha Paliwal Jan 22, 2020 9:20 AM

Isobar?blur=25

Isobar South Asia Group MD Jasani and Director Buthgumwa recount their spectacular one-year journey with the agency and tell us why they want to build exceptional brands with exceptional people

Shikha Paliwal Jan 22, 2020 9:08 AM

Mobile advertising?blur=25

Experts discuss the importance of mobile advertising in the digital ecosystem, and how 2020 will be a bigger year for it

Shikha Paliwal Jan 20, 2020 8:21 AM

Sameer Singh?blur=25

Sameer Singh, VP, Monetization, TikTok India, says the platform will continue to work towards developing interactive, trendsetting content & collaborate with advertisers to supplement their campaigns

Shikha Paliwal Jan 16, 2020 9:17 AM

VOOT?blur=25

If 2019 was about setting targets, this year for VOOT will be about achieving them. Akash Banerji, Business Head- AVoD shares what has helped VOOT bag 100 MAUs and also his vision for the platform

Shikha Paliwal Jan 15, 2020 9:27 AM

YouTube?blur=25

As marketing budgets groan under the weight of the economic slowdown, the revised rate card for YouTube’s Masthead is raising eyebrows, however, some experts believe that the price tag is worth it

Shikha Paliwal Jan 14, 2020 9:35 AM

youtube?blur=25

After YouTube announced policy changes with regard to kids' content, experts laud its efforts to ensure the platform is safe for children and discuss implications for content creators

Shikha Paliwal Jan 10, 2020 9:12 AM

Deepika TikTok?blur=25

Deepika Padukone’s debut on TikTok days before the release of her latest film 'Chhapaak' underlines the platform's growing popularity for movie promotion

Shikha Paliwal Jan 8, 2020 8:49 AM