Authors
Mansi Shrivastav?blur=25

Mansi Shrivastav - Head, Content Acquisition, MX Player, says international content dubbed in local Indian languages is a category that MX Player is looking to further expand

Shikha Paliwal 1 day ago

Rohit Jain?blur=25

Lionsgate Play, the video streaming service, will cater to the Indian consumer in six vernacular languages and dubbed content, shares Rohit Jain, MD, Lionsgate South Asia

Shikha Paliwal Mar 25, 2020 9:14 AM

Digital Advertising?blur=25

As per industry sources, the digital advertising industry may have to settle for a 15-20% growth this year as compared to the 27-30% that was predicted before the Coronavirus crisis broke out

Shikha Paliwal Mar 25, 2020 8:34 AM

Influencer Marketing?blur=25

Industry experts say while influencer partnerships are on the rise, brands are conscious that they cannot come across as ‘pushy’ and are trying to ensure the focus remains on sensitive messaging

Shikha Paliwal Mar 19, 2020 8:36 AM

Chhandita Nambiar Helo?blur=25

ByteDance owned Helo wants to bring linguistic diversity to the social media world, shares Helo's Entertainment Head, Chhandita Nambiar as she speaks about their latest campaign, “Helo Pe Milo”

Shikha Paliwal Mar 19, 2020 7:38 AM

Megha Tata and Issac John?blur=25

Megha Tata, Managing Director – South Asia, and Issac John, Business Head – Digital (South Asia) at Discovery share an in-depth understanding of the latest offering, Discovery Plus

Shikha Paliwal Mar 17, 2020 8:51 AM

Mobile Advertising?blur=25

Industry experts weigh in on the growing popularity of in-app advertising in India and how marketers can use it to engage with consumers

Shikha Paliwal Mar 11, 2020 8:36 AM

Kings XI Punjab EbixCash?blur=25

As part of our series on VIVO IPL 2020, we take a closer look at Kings XI Punjab and the brands that are partnering with them

Shikha Paliwal Mar 5, 2020 8:13 AM

Redickaa Subrammanian?blur=25

From enviable growth numbers to global recognition, Resulticks has tasted success in just six years of its launch; CEO and Co-founder Redickaa Subrammanian shares the journey

Shikha Paliwal Feb 27, 2020 8:35 AM

Netflix?blur=25

The streaming giant’s Rs 5 promotional offer is for new users but not for all of them

Shikha Paliwal Feb 24, 2020 7:14 AM

Short format video?blur=25

By embracing TikTok wholeheartedly, the Indian audience has also declared its love for short form video formats, pushing others to venture into the space. But can the market accommodate more players?

Shikha Paliwal Feb 20, 2020 8:32 AM

Gamification?blur=25

Gamification is often touted as a trend to watch out for as it boosts engagement on the platforms and also attracts brands to leverage the hyper-personalisation tool

Shikha Paliwal Feb 19, 2020 8:15 AM

Zirca?blur=25

Neena Dasgupta, CEO & Director, Zirca, and Karan Gupta, MD, Zirca, share the company’s plans and why they believe that ‘one size fits all’ approach does not work for brands

Shikha Paliwal Feb 17, 2020 8:39 AM

digital ads?blur=25

We asked experts on the likely implications of the recent moves by tech and social media companies towards providing users control of their digital footprint

Shikha Paliwal Feb 12, 2020 8:10 AM

MxPlayer?blur=25

The Times Internet-owned MX Player already has over 175 mn MAUs and is looking to launch 20 originals in various languages by March 2020

Shikha Paliwal Feb 10, 2020 8:27 AM

e-commerce?blur=25

Advertising spends on e-commerce platforms crossed Rs 2,100 crore in 2019; spend pool expected to grow at CAGR of 44% to reach Rs 18,700 crore by 2025, say industry experts

Shikha Paliwal Feb 7, 2020 8:28 AM

KIA Motors Meerkat?blur=25

For the launch of the Seltos in India, Kia Motors extensively made use of social media to engage with consumers. Gopa Kumar –COO-Isobar India talks about the success of the campaign

Shikha Paliwal Feb 5, 2020 8:33 AM

Mobile Gaming?blur=25

With over 250 million gamers in India, the scale & scope of the gaming industry are growing and experts say it’s time for advertisers to pay more attention to the medium

Shikha Paliwal Feb 4, 2020 8:09 AM

Ravi Desai?blur=25

Ravi Desai, Director, Mass & Brand Marketing, Amazon India, speaks on sponsoring Filmfare Awards and coinciding it with the positioning of their fashion and beauty product space

Shikha Paliwal Feb 3, 2020 8:37 AM

Divya Dixit?blur=25

In a freewheeling chat with exchange4media, Dixit SVP - Marketing, Analytics & Direct Revenue at ALTBalaji speaks passionately about the business she understands best

Shikha Paliwal Jan 31, 2020 1:15 PM