Authors
Siddharth

Siddharth Banerjee, Director, Global Sales Organisation, Facebook India, talks to exchange4media about the importance of mobile video advertising in Digital India and Thumbstoppers initiative

Shikha Paliwal 6 hours ago

Rubeena

Singh, CEO, iProspect, talks about the launch of 'iProspect Voice Assist' for clients under its Solutions Lab and plans to help brands prepare for Voice technology

Shikha Paliwal Oct 18, 2019 8:55 AM

Flipkart

Industry watchers say that if content is good then audience is always ready to embrace a new platform & that Flipkart’s move will make it a one-stop shop for shopping to content

Shikha Paliwal Oct 17, 2019 8:57 AM

Facebook

As Maharashtra gets set to cast its vote on October 21, exchange4media takes a look at Facebook Ad Library’s political ad spend numbers

Shikha Paliwal Oct 17, 2019 8:21 AM

Josh Gallagher

Josh Gallagher, Chief Product Officer, APAC, MediaCom, believes growth in e-commerce retail in India will accelerate a change in the way brands grow

Shikha Paliwal Oct 15, 2019 8:39 AM

MobileReport

After an extensive survey, exchange4media, in its annual Mobile Outlook report, concluded that mobile is expected to take the lion’s share of 90 per cent of the total digital ad spends

Shikha Paliwal Oct 14, 2019 8:38 AM

KedraApte

‘Mobilizing the consumer ecosystem’ was the topic of choice for Apte, VP Marketing-India, Castrol

Shikha Paliwal Oct 12, 2019 8:21 AM

TikTok

We take a look at some of the TikTok campaigns that have been instant hits on the video sharing platform

Shikha Paliwal Oct 11, 2019 7:49 AM

NikkiMendonca

Nikki Mendonça, President of Accenture Interactive Operations, speaks about the unveiling of their ‘experience activation network’ in Mumbai

Shikha Paliwal Oct 7, 2019 7:45 AM

festivals

Industry experts believe that given the focused reach & cost efficiency of digital, even big ad spenders on traditional formats may be seen shifting a part of their ad spends to the medium

Shikha Paliwal Oct 3, 2019 8:47 AM

Voice

Industry heads say it is time for brands to work on content using Voice assistants and use them to find ways to connect with consumers

Shikha Paliwal Oct 1, 2019 8:15 AM

advertising

Industry leaders say the reduction in corporate tax is expected to push in more liquidity in the market, which will lead to higher ad spends

Shikha Paliwal Sep 24, 2019 8:44 AM

Bianca Best

Bianca Best, Global MD, Blink and Strategic Partnerships, MediaCom shared insights on industry trends at the BLINK_live launch in India

Shikha Paliwal Sep 24, 2019 8:40 AM

FlipkartZomato

Experts say any promise of value-added services on apps is a good marketing strategy

Shikha Paliwal Sep 20, 2019 8:26 AM

GouravRakshit

The COO of Viacom18 Digital Ventures talks about the launch of Colors Telugu on Voot in a digital-first approach

Shikha Paliwal Sep 19, 2019 9:01 AM

Voice

Industry experts are unanimous that with consumers adapting to Voice there is a need to enhance customer engagement to strengthen brand presence and improve sales with the use of conversational AI

Shikha Paliwal Sep 17, 2019 8:19 AM

KanikaMittal

Twitter India's Business Head Kanika Mittal and Brand Strategy Head Rishabh Sharma speak on associations with brands, OTT players and more

Shikha Paliwal Sep 13, 2019 8:10 AM

apple

Apple is set to launch its OTT service in November at a mere Rs 99 a month. We ask experts what it means for the OTT players in India

Shikha Paliwal Sep 12, 2019 8:53 AM

SocialMedia

As social media giants educate and encourage a safer online environment, exchange4media speaks to experts to understand its impact on consumers and advertisers

Shikha Paliwal Sep 10, 2019 8:27 AM

3D

Brands are using the design of social media platforms for innovative 3D creatives as they fascinate users and clock better results, say industry experts

Shikha Paliwal Sep 9, 2019 8:20 AM