Authors
Instagram?blur=25

Instagram as a marketing platform is a big draw for brands to expand their businesses. These successful campaigns are proof

Shikha Paliwal 35 minutes ago

Hotstar?blur=25

At 400+ mn downloads, Hotstar is one of the most downloaded apps, registering 2x installs and 3x growth in consumption compared to 2018, says the India Watch Report 2019

Shikha Paliwal Dec 11, 2019 8:29 AM

Traditional gold jewellery?blur=25

Recognising the need to boost their presence in the digital space, jewellery brands are increasing their ad spends on the medium to target the digitally-savvy customer

Shikha Paliwal Dec 10, 2019 9:05 AM

mindshare Voice?blur=25

Niraj Ruparel, National Head – Mobile, Mindshare India, shares the potential mSamvaad, a Voice-driven platform, holds for brands for connecting with rural India

Shikha Paliwal Dec 9, 2019 9:21 AM

Instagram?blur=25

While some industry heads say the removal of likes will bring the focus back on content, others believe influencers will now need to look for other ways to showcase their scale & impact

Shikha Paliwal Dec 5, 2019 8:55 AM

OTT?blur=25

While OTT players say they have been transparent in their measurements, other industry experts believe a credible cross-media measurement platform will encourage brands to advertise bigger

Shikha Paliwal Dec 4, 2019 8:59 AM

Bhuvan Bam?blur=25

With two new endorsements - Pizza Hut and Lenskart - under his belt, social media star Bhuvan Bam underlines how the digital celebrity now means serious business

Shikha Paliwal Dec 2, 2019 8:22 AM

Comscore?blur=25

Findings by Comscore reiterate India’s love for news even in the online world, Aaj Tak tops Hindi news consumption and DailyHunt is the leading news aggregator, Network18 tops video news category

Shikha Paliwal Nov 29, 2019 3:55 PM

ShareChat logo?blur=25

ShareChat Chief Business Officer, Sunil Kamath, talks about how brands can benefit from the platform’s regional reach and scale, as it opens its doors to advertisers

Shikha Paliwal Nov 25, 2019 9:16 AM

TikTok Instagram?blur=25

TikTok is testing a feature that will allow users to add links in their bio; will this now add to the pressure on close competitor Instagram?

Shikha Paliwal Nov 22, 2019 8:26 AM

Nielsen?blur=25

Nidhi Srivastava, BASES Lead, Nielsen South Asia, shares insights on innovations within the FMCG sector, the idea behind Top Breakthrough Innovations Awards for India, and more

Shikha Paliwal Nov 20, 2019 8:49 AM

Stephen Dolan, MD-APAC of IAS?blur=25

Stephen Dolan, MD-APAC, IAS, talks about the importance of ad verification in an increasingly complex digital world and the impact of a brand's ad environment on consumer perceptions

Shikha Paliwal Nov 19, 2019 8:56 AM

Cannes Lions?blur=25

Agencies in India say they are looking forward to participate in the newly introduced category at Cannes Lions – Creative Business Transformation Lions 2020

Shikha Paliwal Nov 19, 2019 8:39 AM

Lotame India?blur=25

According to the company, Lotame’s customer partnerships have grown exponentially and they have seen market growth of 30% year-on-year

Shikha Paliwal Nov 13, 2019 8:16 AM

Dippak Khurana Vserv?blur=25

Vserv Co-founder & CEO, Dippak Khurana, explains how the BFSI sector can leverage the Vserv - Experian partnership and how it will help improve efficiency in the FinTech space

Shikha Paliwal Nov 12, 2019 8:48 AM

Sanjay Gupta?blur=25

We take a look at the tasks and challenges awaiting Gupta as Google’s new Country Manager and Vice President of Sales & Operations

Shikha Paliwal Nov 11, 2019 9:40 AM

Zee5 logo?blur=25

We take a look at campaigns that have had a successful run on ZEE5

Shikha Paliwal Nov 7, 2019 8:22 AM

digital ads?blur=25

The medium’s growth expectation from Diwali was around 20-25% this festive season but industry experts say it remained in the 10% range only

Shikha Paliwal Nov 6, 2019 8:43 AM

Matthew Gyves, Director, Creative Cloud Video, Adobe Systems?blur=25

Matthew Gyves, Director, Creative Cloud Video, Adobe Systems shares how India has always been strong towards their products, but they are not resting on their laurels just yet

Shikha Paliwal Nov 4, 2019 7:31 AM

Celebs of the Influencer market?blur=25

With fans that run into thousands and even millions on social media platforms, these young creators are making a splash in the influencer industry. Meet the digital celebrities empowering brands

Shikha Paliwal Oct 31, 2019 8:21 AM