The promotions of the film were through an in-app engagement campaign #DontBeShyAgain and a ‘first-of-its-kind filter’ for users. The campaign clocked more than 550 million views on the platform

exchange4media Staff Nov 29, 2019 5:28 PM

Created through a collaboration between Logicserve Digital and mCanvas, the ad is uses real-time weather API and augmented reality, informing users of the Air Quality Index in their vicinity

exchange4media Staff Nov 29, 2019 5:08 PM

Krishnan, Senior General Manager, Advertising, The Hindu Group, shared details about the ad alliance between The Hindu and Vijayavani

exchange4media Staff Nov 29, 2019 4:43 PM

The podcast will be available on the RED FM app. RJ Saurabh will host the show featuring prominent personalities like Sri M, Sadhguru, Arnab Goswami, Rajat Sharma, Vinod Dua, Atul Kasbekar and more

exchange4media Staff Nov 29, 2019 4:42 PM

Airing shows like The Chargesheet: Innocent or Guilty, Rangbaaz Phirse, Ragini MMS Returns Season 2, Karoline Kamakshi (Telugu Series) & the direct-to-digital premiere of the film Line of Descent

exchange4media Staff Nov 29, 2019 4:24 PM

Prior to this Chaturvedi was Executive Editor of Hindi news channel Aaj Tak

exchange4media Staff Nov 29, 2019 4:00 PM

Findings by Comscore reiterate India’s love for news even in the online world, Aaj Tak tops Hindi news consumption and DailyHunt is the leading news aggregator, Network18 tops video news category

Shikha Paliwal Nov 29, 2019 3:55 PM

Stalwarts from the industry came together at ITC Maratha, Mumbai, on Thursday to share key insights and honour the best

exchange4media Staff Nov 29, 2019 2:30 PM

Maestro Ilaiyaraaja has never composed anything for a corporate entity. It is the world's first. The tune was composed by the maestro at Prasad Studios, Chennai & BangInTheMiddle conceived the brief

exchange4media Staff Nov 29, 2019 2:27 PM

The pitch process that reportedly kicked off a couple of weeks ago is part of the company’s annual global review; Initiative of IPG Mediabrands is the incumbent agency

Naziya Alvi Rahman Nov 29, 2019 1:55 PM

A session chaired by Dheeraj Sinha, MD – India & Chief Strategy Officer, South Asia, LeoBurnett India saw industry experts shed light on the formula to make a brand successful in the present market

exchange4media Staff Nov 29, 2019 1:29 PM

The standalone superhero flick ‘Black Widow’ is due for release in India on April 30, 2020, in English, Hindi, Tamil, Telugu, Malayalam, and Kannada.

exchange4media Staff Nov 29, 2019 1:18 PM

The show was launched with a view to spark conversation around meaningful lyrics and encouraging independent artists. Legendary singer Asha Bhosle spoke about voice in the premiere episode of the show

exchange4media Staff Nov 29, 2019 12:36 PM

The show was launched with a view to spark conversation around meaningful lyrics and encouraging independent artists. Legendary singer Asha Bhosle spoke about voice in the premiere episode of the show

exchange4media Staff Nov 29, 2019 12:36 PM

Vishikh Talwar, Chief Client Officer, Insights Division, Kantar, spoke in detail about 'Sustaining Disruptive Growth' at the conclave

exchange4media Staff Nov 29, 2019 12:22 PM

Vaishali Banerjee, MD, Platinum Guild India Pvt Ltd, spoke about the journey of Platinum Guild India and maintaining relevance with the emergence of technology & the young consumers

exchange4media Staff Nov 29, 2019 12:01 PM

Sudhakar Rao, Director, Branding, ICFAI Group, shared key insights on ‘Millennials: Future of Brands Evolution’

exchange4media Staff Nov 29, 2019 11:25 AM

Saurabh Mankhand, Sumitra Sarkar and Prashant Tekwani will handle West, South and North & East regions respectively

exchange4media Staff Nov 29, 2019 10:29 AM

Chiang will be based in Shanghai and report to Ashish Bhasin, CEO, Dentsu Aegis Network APAC

exchange4media Staff Nov 29, 2019 9:20 AM

D Shivakumar, Group Executive President - Corporate Strategy & Business, Aditya Birla Group, shares insights on the real meaning of brand purpose

exchange4media Staff Nov 29, 2019 9:16 AM