Reckitt Benckiser calls for media pitch worth Rs 500 crore

The pitch process that reportedly kicked off a couple of weeks ago is part of the company’s annual global review; Initiative of IPG Mediabrands is the incumbent agency

e4m by Naziya Alvi Rahman
Updated: Nov 29, 2019 2:56 PM



Reckitt Benckiser (RB), one of the leading advertisers, has initiated a media pitch that is estimated to be around Rs 500 crore. The pitch process was reportedly kicked off a couple of weeks ago and leading agencies, including incumbent IPG Mediabrands, are believed to be contesting it fiercely.

One of the leading global FMCG companies, RB had appointed Initiative from the IPG Mediabrands umbrella as its media partner in December 2013 on the back of a global media review. Since then IPG has successfully retained the account despite annual pitches.

exchange4media reached out to all stakeholders but did not get a response from any till the time of filing this story.

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