Among the new entrants in the BARC top-10 brand category for Week 20 are Mobile Premier League, Lifebuoy Toilet Soap, Star Network and Eno

exchange4media Staff Jun 2, 2020 9:06 AM

Laptops, Notebooks, Petroleum Jelly, Hairdryers & Events/IT are among the top ten categories that stopped advertising in March and April, due to COVID-19

exchange4media Staff May 11, 2020 9:07 AM

In today's edition of 'Beating All Odds', Rana Barua, Group CEO, Havas Group India, speaks with Naziya Alvi Rahman, Editor of exchange4media

Naziya Alvi Rahman Apr 29, 2020 8:11 AM

The advertiser has witnessed a 13.94% growth in the total number of insertions in week 15

exchange4media Staff Apr 28, 2020 7:51 AM

Other celebs roped in for RB's disinfectant campaign include Ganesh Venktataram & Nisha Venktataram, Twinkle Khanna, Ritesh Deshmukh & Genelia D’Souz

exchange4media Staff Apr 20, 2020 4:48 PM

In March 2020, news genre witnessed a drop of 2% and recorded a total 29% share in ad volume as compared to 31% in February

exchange4media Staff Apr 17, 2020 8:12 AM

The FMCG major has crossed the market cap of other firms like Colgate-Palmolive and Reckitt Benckiser, say reports

exchange4media Staff Apr 9, 2020 5:59 PM

The team roped in directors who produced the video from their homes on their mobile phones with little or no equipment and even cast their family members in the ad

exchange4media Staff Apr 2, 2020 6:23 PM

The health & hygiene company has committed the sum as part of 'RB Fight for Access Fund', under which it will donate 10 million Dettol soaps and 3.5 million N95 masks

exchange4media Staff Mar 26, 2020 5:59 PM

Reckitt Benckiser (India), Dabur India, Bennett, Coleman & Co Ltd, and Aditya Birla Health Insurance among other big winners

exchange4media Staff Mar 5, 2020 6:22 PM

At the twelfth edition of the Summit, Reckitt Benckiser CMO and MD Aneja spoke about the importance of building brands with purpose and going beyond the sales narrative

exchange4media Staff Mar 2, 2020 8:31 AM

Pitch CMO Summit - Mumbai 2020 will be held on Friday, February 28, 2020, at Taj Santacruz under the theme ‘The Big Brand Story’

Simran Sabherwal Feb 27, 2020 7:38 AM

Reckitt Benckiser India took the second position with 132883 insertions and ITC stood at number three with 51958 insertions

exchange4media Staff Feb 24, 2020 8:40 AM

Sukhleen Aneja, CMO & Marketing Director, RB Hygiene Home South Asia, says the brief for Havas Creative was getting consumers to upgrade to a smarter choice - a smarter way to protect

Noel Dsouza Feb 13, 2020 8:37 AM

The account size is estimated to be Rs 500 crore. IPG’s Initiative is the incumbent agency

Naziya Alvi Rahman Dec 10, 2019 10:22 AM

Prior to her work with Hindware, Sirohi had a long stint with Nestle India

exchange4media Staff Dec 5, 2019 1:17 PM

The pitch process that reportedly kicked off a couple of weeks ago is part of the company’s annual global review; Initiative of IPG Mediabrands is the incumbent agency

Naziya Alvi Rahman Nov 29, 2019 1:55 PM

Eswar, Senior Vice President and Managing Director, RB Hygiene & Home, South Asia, Reckitt Benckiser, delivered the keynote address at the conclave on ‘Building Brands Across Cultures Globally’

exchange4media Staff Nov 29, 2019 8:17 AM

With Airwick car fresheners, Reckitt Benckiser is marking its entry in the car freshener category for the first time

exchange4media Staff Nov 13, 2019 11:41 AM

Out of the 299 advertisements, 201 belonged to the education sector, 59 belonged to the healthcare sector, 9 to personal care, 4 to the food & beverages sector and 26 were from the ‘others’ category

exchange4media Staff Oct 22, 2019 2:36 PM