The campaign for ‘Durex Mutual Climax Condom’ was rolled out in four stages, with each step creating high-decibel awareness around female orgasms and gender inequality

exchange4media Staff Sep 30, 2019 3:17 PM

However, Print has seen only 0.4% drop in ad space for the same period

exchange4media Staff Sep 24, 2019 8:34 AM

Mittal moved out of Reckitt Benckiser in May

exchange4media Staff Sep 4, 2019 9:28 AM

The nationwide water conservation campaign will get India to save and conserve water by creating awareness on how to bring about change

exchange4media Staff Aug 28, 2019 3:40 PM

According to the report, three of the top 10 brands who advertise on TV are from the toilet soap category

exchange4media Staff Aug 19, 2019 4:02 PM

Sukhleen Aneja, Marketing Director, South Asia RB Hygiene Home, shares insights on the brand’s marketing strategy, future plans and more

exchange4media Staff Jul 29, 2019 8:34 AM

Prior to this, Narasimhan was Global Chief Commercial Officer at PepsiCo

exchange4media Staff Jun 13, 2019 9:03 AM

According to sources, the reason behind her quitting the company is the organizational restructuring that took place at Reckitt Benckiser in January 2018

Neeta Nair May 23, 2019 1:35 PM

The campaign has been conceptualised and created by McCann and aims to break the myth of Colin being just a glass cleaning brand

exchange4media Staff May 18, 2019 8:38 AM

The two new TVCs aimed differently at both Phenyl and detergent users focus on the need to clean homes with a germ kill solution that is effective to ensure the good health of our loved ones

exchange4media Staff Apr 6, 2019 9:01 AM

At the NEONS OOH Conference and Awards 2019 panellists discussed what is the next step in DOOH to attract maximum eyeballs

exchange4media Staff Mar 9, 2019 10:45 AM

Dettol Banega Swachh India handwash digital curriculum launched to extend campaign’s reach to over 5,50,000 madrasas located across the country

exchange4media Staff Mar 2, 2019 8:47 AM

Reckitt Benckiser India maintained their second spot with 60043 insertions

exchange4media Staff Feb 8, 2019 8:17 AM

‘Haath Dhona Har Bhar’ and ‘Toilet Vidhi’ aims to increase awareness about importance of hygiene

exchange4media Staff Feb 1, 2019 4:04 PM

The previous week's leader, Trivago slipped to the third position

exchange4media Staff Jan 22, 2019 7:58 AM

We bring you a roundup of the top stories making headlines this past week

exchange4media Staff Dec 15, 2018 9:01 AM

Flashed on Friday: The pitch process reportedly kicked off a couple of weeks ago and leading agencies including incumbent IPG Mediabrands and Publicis are believed to be contesting it fiercely

Naziya Alvi Rahman Nov 26, 2018 10:57 AM

In the same week, in BARC Top 10 advertisers, FMCG brands Hindustan Lever and Reckitt Benckiser retained their leadership position

exchange4media Staff Sep 4, 2018 8:53 AM

Launch Swachh Bharat, access pack at INR 5 to dissociate taboos linked with cleaning toilets

exchange4media Staff Aug 25, 2018 9:30 AM

Last year, Sharma was also given the additional mandate of IPG Mediabrand’s newly launched unit MAGNA and was named Managing Director of the division.

exchange4media Staff Jun 19, 2018 10:52 AM