The two new TVCs aimed differently at both Phenyl and detergent users focus on the need to clean homes with a germ kill solution that is effective to ensure the good health of our loved ones

exchange4media Staff 1 week ago

At the NEONS OOH Conference and Awards 2019 panellists discussed what is the next step in DOOH to attract maximum eyeballs

exchange4media Staff 09-March-2019

Dettol Banega Swachh India handwash digital curriculum launched to extend campaign’s reach to over 5,50,000 madrasas located across the country

exchange4media Staff 02-March-2019

Reckitt Benckiser India maintained their second spot with 60043 insertions

exchange4media Staff 08-February-2019

‘Haath Dhona Har Bhar’ and ‘Toilet Vidhi’ aims to increase awareness about importance of hygiene

exchange4media Staff 01-February-2019

The previous week's leader, Trivago slipped to the third position

exchange4media Staff 22-January-2019

We bring you a roundup of the top stories making headlines this past week

exchange4media Staff 15-December-2018

Flashed on Friday: The pitch process reportedly kicked off a couple of weeks ago and leading agencies including incumbent IPG Mediabrands and Publicis are believed to be contesting it fiercely

Naziya Alvi Rahman 26-November-2018

In the same week, in BARC Top 10 advertisers, FMCG brands Hindustan Lever and Reckitt Benckiser retained their leadership position

exchange4media Staff 04-September-2018

Launch Swachh Bharat, access pack at INR 5 to dissociate taboos linked with cleaning toilets

exchange4media Staff 25-August-2018

Last year, Sharma was also given the additional mandate of IPG Mediabrand’s newly launched unit MAGNA and was named Managing Director of the division.

exchange4media Staff 19-June-2018

Meanwhile in Top 10 Advertiser Reckitt Benckiser overthrew Hindustan Lever to lead the category

Madhuwanti Saha 21-May-2018

News18 Rising Summit entered the category at the fifth spot

exchange4media Staff 27-March-2018

In the eighth week of 2018 (February 17-23,) FMCG brand Hindustan Lever reclaimed its dominance over the Top 10 Advertisers

exchange4media Staff 05-March-2018

Meanwhile Lalitha Jewellery continued to lead Top 10 Brands with 19,744 insertions

exchange4media Staff 26-February-2018

In association with few top radio channels in Delhi, Dettol SiTi Shield reinforces the hazards of breathing polluted air

exchange4media Staff 24-February-2018

Kapoor will move to the US and report to its India-born CEO Rakesh Kapoor

exchange4media Staff 09-November-2017

Reckitt Benckiser in India had recently initiated a media pitch, industry insiders confirm that IPG Mediabrands has retained the media mandate on the account

Priyanka Mehra 18-December-2015

Reckitt Benckiser in India has initiated a media pitch confirm industry insiders, the pitch process which kicked off a couple of weeks ago is still in its early stages. IPG Mediabrands is the current agency on the account

Priyanka Mehra 10-December-2015

Reckitt Benckiser in India has initiated a media pitch confirm industry insiders, the pitch process which kicked off a couple of weeks ago is still in its early stages. IPG Mediabrands is the current agency on the account

Priyanka Mehra 10-December-2015