McCann crafts first commercial shot in work-from-home model for Dettol

The team roped in directors who produced the video from their homes on their mobile phones with little or no equipment and even cast their family members in the ad

e4m by exchange4media Staff
Updated: Apr 3, 2020 12:22 PM
Dettol

Washing hands with soap has gained even more importance and critical focus as we collectively deal with a pandemic. Doctors, leading health experts and medical associations, the world over, are stressing on the need for hand hygiene.

To put this message across and to convey the importance of personal hygiene to prevent spread of COVID-19, Dettol, the leading germ protection brand, in India, recently shot and launched a film, in the public interest, to drive home a point, in a simple illustrative manner on how a soap keeps germs away, during the lock down while maintaining all precautions including social distancing.

 McCann India, during the Lockdown, whilst adhering to the guidelines and maintaining the social distancing to ensure the health and safety of all involved, fulfilled an important responsibility.

 The challenge was how to deliver this important message without stepping out of one’s home. Because compromising anyone’s safety, while shooting the video would have defeated the purpose.

 So, the McCann team got in touch with directors, who could produce this video from the confines of their homes by shooting it on their mobile phones with little or no equipment at their disposal. And not just that, they had to cast their own family members.

Even the post-production of the video was done by an editor and music composer from their respective homes and the grading was done on remote from Poland.

The team is happy that they have managed to deliver this important message to millions of homes in India, without anyone having to step out of their homes

 

Commenting on the same; Gaurav Jain SVP, RB Health South Asia said “In a difficult environment, Dettol as India's trusted germ protection brand, has a duty to shape the right personal hygiene habits. Handwashing with any soaps is an easily accessible and highly effective method to prevent the spread of germs and virus. Towards this, Prasoon and McCann India did a great job shooting this innovatively and responsibly - keeping the thought of "social distancing" front and center”. I extend my heartfelt thanks to them to be able to get this important message out in this time of need.”

 

Commenting on the same Prasoon Joshi CEO and chief Creative Officer McCann India said

“We are living in testing times, on one hand we have to make sure we strictly adhere to the guideline of staying at home at same time we need to find innovative ways of contributing from home, this is an example of the same.”

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