In the brand's category, Ajio.com is the new entrant with 14,443 insertions

exchange4media Staff Jun 19, 2020 8:46 AM

Among the new entrants in the BARC top-10 brand category for Week 20 are Mobile Premier League, Lifebuoy Toilet Soap, Star Network and Eno

exchange4media Staff Jun 2, 2020 9:06 AM

The advertiser has witnessed a 13.94% growth in the total number of insertions in week 15

exchange4media Staff Apr 28, 2020 7:51 AM

Experts weigh in on the digital approach during the time of COVID-19, and believe that management of social media channels is of utmost priority during the lockdown

Nafisa Shaheen Apr 13, 2020 9:19 AM

The team roped in directors who produced the video from their homes on their mobile phones with little or no equipment and even cast their family members in the ad

exchange4media Staff Apr 2, 2020 6:23 PM

The Coronavirus advisory for maintaining hygiene led to a spike in brand insertions in the hand wash or liquid soap category

exchange4media Staff Mar 30, 2020 8:41 AM

The health & hygiene company has committed the sum as part of 'RB Fight for Access Fund', under which it will donate 10 million Dettol soaps and 3.5 million N95 masks

exchange4media Staff Mar 26, 2020 5:59 PM

Brands bring their A-game during trying times, reaching out to consumers through digital campaigns

Sanstuti Nath Mar 25, 2020 8:29 AM

Bollywood celebrities such as Kartik Aaryan and Urvashi Rautela also joined the challenge

exchange4media Staff Mar 23, 2020 7:35 PM

Pankaj Duhan explains the rationale behind choosing the digital medium for Dettol’s new product

exchange4media Staff Dec 17, 2019 9:00 AM

We take a look at campaigns that have had a successful run on ZEE5

Shikha Paliwal Nov 7, 2019 8:22 AM

With the launch, Mompresso aims to leverage word-of-mouth for brands through its vast network of moms

exchange4media Staff Jul 25, 2019 1:10 PM

Dettol Banega Swachh India handwash digital curriculum launched to extend campaign’s reach to over 5,50,000 madrasas located across the country

exchange4media Staff Mar 2, 2019 8:47 AM

With the expected footfalls this year being over 12 crore, it is a goldmine of opportunity for brands to build recall

Misbaah Mansuri Feb 5, 2019 8:08 AM

‘Haath Dhona Har Bhar’ and ‘Toilet Vidhi’ aims to increase awareness about importance of hygiene

exchange4media Staff Feb 1, 2019 4:04 PM

ITC Ltd. makes it into the top three, while Procter & Gamble, which occupied the third position last week slipped down to the sixth spot in the Top 10 advertisers list

exchange4media Staff Jan 25, 2019 8:26 AM

The previous week's leader, Trivago slipped to the third position

exchange4media Staff Jan 22, 2019 7:58 AM

In the Top 10 Advertisers list only Amazon.in forayed at third spot; there was no other e-commerce portal apart from them

exchange4media Staff Oct 17, 2018 7:54 AM

The same category saw entry of players like Fogg, Dettol Toilet Soaps, Trivago, Harpic, and Roop Mantra Ayur Face cream

exchange4media Staff Jul 9, 2018 8:53 AM

Anticipates greater community involvement through this year’s campaign theme

exchange4media Staff May 11, 2018 6:21 PM