As per the data, six out of the top 10 brands in the music genre are from Reckitt Benckiser, viz Dettol (2 brands), Lizol, Vanish, Harpic and Veet

exchange4media Staff Jan 12, 2021 8:16 AM

The partnership program will ensure the use of Dettol products to elevate the disinfection and hygiene levels of the hotel premise

exchange4media Staff Jan 10, 2021 6:00 PM

Chief Minister of Uttar Pradesh Yogi Adityanath inaugurated a hashtag campaign #HaathDhonaRokeyCorona as part of the initiative

exchange4media Staff Oct 16, 2020 12:54 PM

Dettol will join as the naming rights partner of the Men’s One Day International and Men’s T20 International Series as well as Men’s Support Team

exchange4media Staff Sep 28, 2020 12:43 PM

The partnership will enable a fully Immersive movie viewing experience for the customers with safety & sanitisation measures powered by Dettol

exchange4media Staff Jul 24, 2020 12:57 PM

Among the top 10 brands, Dettol Antiseptic Liquid with 16940 insertions is the new entrant

exchange4media Staff Jul 17, 2020 8:23 AM

In the brand's category, Ajio.com is the new entrant with 14,443 insertions

exchange4media Staff Jun 19, 2020 8:46 AM

Among the new entrants in the BARC top-10 brand category for Week 20 are Mobile Premier League, Lifebuoy Toilet Soap, Star Network and Eno

exchange4media Staff Jun 2, 2020 9:06 AM

The advertiser has witnessed a 13.94% growth in the total number of insertions in week 15

exchange4media Staff Apr 28, 2020 7:51 AM

Experts weigh in on the digital approach during the time of COVID-19, and believe that management of social media channels is of utmost priority during the lockdown

Nafisa Shaheen Apr 13, 2020 9:19 AM

The team roped in directors who produced the video from their homes on their mobile phones with little or no equipment and even cast their family members in the ad

exchange4media Staff Apr 2, 2020 6:23 PM

The Coronavirus advisory for maintaining hygiene led to a spike in brand insertions in the hand wash or liquid soap category

exchange4media Staff Mar 30, 2020 8:41 AM

The health & hygiene company has committed the sum as part of 'RB Fight for Access Fund', under which it will donate 10 million Dettol soaps and 3.5 million N95 masks

exchange4media Staff Mar 26, 2020 5:59 PM

Brands bring their A-game during trying times, reaching out to consumers through digital campaigns

Sanstuti Nath Mar 25, 2020 8:29 AM

Bollywood celebrities such as Kartik Aaryan and Urvashi Rautela also joined the challenge

exchange4media Staff Mar 23, 2020 7:35 PM

Pankaj Duhan explains the rationale behind choosing the digital medium for Dettol’s new product

exchange4media Staff Dec 17, 2019 9:00 AM

We take a look at campaigns that have had a successful run on ZEE5

Shikha Paliwal Nov 7, 2019 8:22 AM

With the launch, Mompresso aims to leverage word-of-mouth for brands through its vast network of moms

exchange4media Staff Jul 25, 2019 1:10 PM

Dettol Banega Swachh India handwash digital curriculum launched to extend campaign’s reach to over 5,50,000 madrasas located across the country

exchange4media Staff Mar 2, 2019 8:47 AM

With the expected footfalls this year being over 12 crore, it is a goldmine of opportunity for brands to build recall

Misbaah Mansuri Feb 5, 2019 8:08 AM