Dettol and NDTV launch the 11th season of Banega Swasth India

The campaign continues to encourage individuals to take ownership of their communities' health and hygiene

by e4m Staff
Published: Oct 5, 2024 9:50 AM | 1 min read

Dettol and NDTV have launched the 11th season of the Banega Swasth India campaign, continuing their decade-long mission to improve health and hygiene across India.

The theme of One World Hygiene for this year’s campaign reinforces the belief that local actions have global ramifications. The event brought together thought leaders, health advocates, and changemakers, sharing stories of how grassroots initiatives have extended far beyond India’s borders. The campaign continues to encourage individuals to take ownership of their communities' health and hygiene, with the goal of making sustainable change.

Gaurav Jain, Executive Vice President, Reckitt South Asia, said, “At Reckitt, we are immensely proud of Dettol Banega Swasth India. For more than a decade, this campaign has sparked real change, and as we step into the 11th year, our mission is to expand that impact globally."

Sanjay Pugalia, Editor-in-Chief, NDTV Network, added, "Our long-standing association with Dettol and Reckitt has been instrumental in making Banega Swasth India one of the most impactful campaigns for health and hygiene in the country."

The campaign, which has touched over 24 million children and earned support from global and national leaders, continues with its renewed focus on driving behavioral change and creating healthier communities across India and beyond.