Dettol celebrates Father’s Day with #DadsCanToo campaign

The campaign has been conceptualised by Leo India

by e4m Staff
Published: Jun 13, 2025 1:54 PM | 2 min read

Dettol Father’s Day

Dettol has launched its special Father’s Day campaign, #DadsCanToo, to celebrate shared parenting.

The campaign aims to encourage new fathers to step up confidently in creating a suitable, hygienic environment for their babies, with the trusted protection of Dettol Antiseptic Liquid.

Kanika Kalra, Regional Marketing Director, Health, Reckitt – South Asia, said, “At Reckitt, we put people’s lives and needs at the heart of everything we do. We listen to consumers to better serve and enhance their lives. With the #DadsCanToo campaign, we’re proud to promote shared parenting by empowering fathers to participate confidently in baby care – especially in maintaining hygiene, supported by the trusted protection of Dettol Antiseptic Liquid. We strongly believe parenting is a partnership. This campaign is our effort to encourage greater involvement from fathers, ease the pressure on mothers, and spark a cultural shift towards more balanced, confident parenting together.”

Conceptualized by Leo India, the heartfelt campaign film features fathers’ journey from hesitation to confidence. Nitin Pradhan, Group Executive Creative Director, Creative Head – Delhi, said, “We saw that fathers didn’t lack the intent — they just lacked the cultural permission. This campaign gives them that nudge, the confidence to step in. It’s not about replacing moms, it’s about showing up with them. When dads step in early, moms step back from the burnout. And that’s balance. That's shared parenthood. Honestly, we’re not inventing a new kind of dad - we’re just shining a light on the ones who’ve been waiting in the wings.”