SBI General Insurance celebrates generational wisdom in Father's Day video

The film is a tribute to fathers everywhere whose every ‘No’ carried a lesson, and whose rare but meaningful ‘Yes’ shaped their children’s lives

by e4m Staff
Published: Jun 12, 2025 3:28 PM | 2 min read

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SBI General Insurance has unveiled a nostalgic and emotionally resonant video this Father’s Day, celebrating the enduring influence of a father’s guidance. Through a heartfelt storytelling lens, the film travels across Indian households across decades, capturing the universal experience of fathers saying “No” with firm love and subtle wisdom.

Through a humorous yet emotionally resonant narrative, the film showcases how that iconic “No” evolves through the ages, yet at its core, it remains a consistent expression of care and responsibility. The story culminates in a modern-day setting, where a father, now softened by time and trust, says “Yes” to his adult children’s request for health insurance, marking a powerful moment of shared understanding and love.

Talking about the digital film, Rathin Lahiri, Head Marketing & CSR at SBI General Insurance said “Through this digital film, we wanted to celebrate the deep, often unspoken love and wisdom that fathers impart through life’s simple moments. Just as a father’s ‘No’ is rooted in protection and care, our role as an insurer is to provide that same sense of security to families. We hope this film resonates with everyone and reminds us of the value of safeguarding our loved ones’ future.”

The film is a tribute to fathers everywhere whose every ‘No’ carried a lesson, and whose rare but meaningful ‘Yes’ shaped their children’s lives.

The Father’s Day film will be amplified across social media platforms like YouTube, Instagram, Facebook, LinkedIn and X.