New brands start advertising as lockdown norms ease

Among the new entrants in the BARC top-10 brand category for Week 20 are Mobile Premier League, Lifebuoy Toilet Soap, Star Network and Eno

e4m by exchange4media Staff
Updated: Jun 2, 2020 11:32 AM
BARC

With the government easing lockdown norms and allowing delivery of non-essential brands, there have been some new entrants in the BARC top 10 advertiser list.

This week (Week 20) saw a new name in the brand category - Mobile Premier League (MPL) - bagging the seventh spot with 10388 insertions, followed by Lifebuoy Toilet Soap on the eighth spot with 9484 insertions. Another new entrant in the top ten list was Star Network (social message) at number 9 with 9452 insertions. Eno is another new entrant this week on the tenth spot with 9245 insertions. 

Meanwhile, Harpic Power Plus has emerged as the biggest brand to advertise on television in Week 20, according to the Broadcast Audience Research Council (BARC) India. With 14408 insertions, Harpic Power Plus took the first spot from last week's leading brand Dettol Toilet Soaps. Dettol Toilet Soaps slid to number four with 12113 insertions in Week 20. 

Harpic Power Plus was followed by Lux Toilet Soap, which ranked second with 14293 insertions. Horlicks bagged the third spot this week with 12270 insertions. Harpic Bathroom Cleaner and Lizol stood at fifth and sixth places with 11710 and 10472 insertions.  

This week saw a new entrant in the brand category with Mobile Premier League (MPL) bagging the seventh spot with 10388 insertions, followed by Lifebuoy Toilet Soap on eight spot with 9484 insertions. Another new entrant in top ten list was Star Network (Social message) on ninth spot with 9452 insertions. Eno is another new entrant this week on tenth spot with 9245 insertions. 

In the top ten brands category, total insertions declined by 16.88 per cent in Week 20. The total insertions from top ten brands stood at 113, 835, as againt 136, 945 insertions in Week 19. 

The top ten advertisers on television remained consistent. However, the total insertions from them reduced by 2.54 per cent in Week 20 as compared to the previous week. The total ad insertions from advertisers were 378, 849 as compared to 388, 707 insertions in Week 19. 

In the advertisers’ category in Week 20, Hindustan Unilever continued to be the biggest spender on television and registered 131495 insertions followed by Reckitt Benckiser (India) on second rank with 67418 insertions. ITC LTD and GCMMF maintained their positions at number three and four with 44235 insertions and 22381 insertions, respectively. 

Godrej Consumer Products bagged fifth spot this week with 22143 insertions. Procter & Gamble, Wipro, Brooke Bond Lipton India were at sixth, seventh and eighth positions with 19666, 19574 and 18695 insertions, respectively. Colgate Palmolive India and Zee Entertainment Enterprises Ltd stood at number nine and ten with 17162 insertions and 16080 insertions, respectively. 

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