The campaign for ‘Durex Mutual Climax Condom’ was rolled out in four stages, with each step creating high-decibel awareness around female orgasms and gender inequality

exchange4media Staff Sep 30, 2019 3:17 PM

According to sources, the reason behind her quitting the company is the organizational restructuring that took place at Reckitt Benckiser in January 2018

Neeta Nair May 23, 2019 1:35 PM

The campaign has been conceptualised and created by McCann and aims to break the myth of Colin being just a glass cleaning brand

exchange4media Staff May 18, 2019 8:38 AM

Reckitt Benckiser India maintained their second spot with 60043 insertions

exchange4media Staff Feb 8, 2019 8:17 AM

Flashed on Friday: The pitch process reportedly kicked off a couple of weeks ago and leading agencies including incumbent IPG Mediabrands and Publicis are believed to be contesting it fiercely

Naziya Alvi Rahman Nov 26, 2018 10:57 AM

Launch Swachh Bharat, access pack at INR 5 to dissociate taboos linked with cleaning toilets

exchange4media Staff Aug 25, 2018 9:30 AM

Meanwhile Lalitha Jewellery continued to lead Top 10 Brands with 19,744 insertions

exchange4media Staff Feb 26, 2018 8:52 AM

In association with few top radio channels in Delhi, Dettol SiTi Shield reinforces the hazards of breathing polluted air

exchange4media Staff Feb 24, 2018 8:55 AM