The mandate cements the five-year-old ongoing relationship between the companies that witnessed positive business results year-on-year

exchange4media Staff Jan 5, 2022 9:16 AM

Jain, who was heading the Health vertical since 2017, has been promoted as Senior VP, South Asia

exchange4media Staff Jun 23, 2021 10:54 AM

This week, Amazon.in and Asian Paints Apex Ultima Protek entered the top ten brands list; Lizol continues to lead the brand space

exchange4media Staff Mar 26, 2021 8:27 AM

As per the BARC report on ad volumes on television for 2020, digital native advertisers turned to television to capitalise on TV’s reach and viewership

exchange4media Staff Jan 12, 2021 8:51 AM

News genre on TV saw 400-plus more advertisers during blackout compared to the period before that

Tasmayee Laha Roy Dec 23, 2020 8:31 AM

Industry leaders say big events like Bihar and US elections, pent-up demand, improved consumer sentiment and festive spirit during the period helped push ad sales

Tasmayee Laha Roy Dec 11, 2020 8:55 AM

Piccadily Agro Industries, Reckitt Benckiser (India), Hindustan Unilever and Godrej Consumer Products were the leading advertisers for the news genre

exchange4media Staff Aug 6, 2020 8:43 AM

In the brand's category, Ajio.com is the new entrant with 14,443 insertions

exchange4media Staff Jun 19, 2020 8:46 AM

Among the new entrants in the BARC top-10 brand category for Week 20 are Mobile Premier League, Lifebuoy Toilet Soap, Star Network and Eno

exchange4media Staff Jun 2, 2020 9:06 AM

Laptops, Notebooks, Petroleum Jelly, Hairdryers & Events/IT are among the top ten categories that stopped advertising in March and April, due to COVID-19

exchange4media Staff May 11, 2020 9:07 AM

The advertiser has witnessed a 13.94% growth in the total number of insertions in week 15

exchange4media Staff Apr 28, 2020 7:51 AM

Other celebs roped in for RB's disinfectant campaign include Ganesh Venktataram & Nisha Venktataram, Twinkle Khanna, Ritesh Deshmukh & Genelia D’Souz

exchange4media Staff Apr 20, 2020 4:48 PM

In March 2020, news genre witnessed a drop of 2% and recorded a total 29% share in ad volume as compared to 31% in February

exchange4media Staff Apr 17, 2020 8:12 AM

Reckitt Benckiser (India), Dabur India, Bennett, Coleman & Co Ltd, and Aditya Birla Health Insurance among other big winners

exchange4media Staff Mar 5, 2020 6:22 PM

Reckitt Benckiser India took the second position with 132883 insertions and ITC stood at number three with 51958 insertions

exchange4media Staff Feb 24, 2020 8:40 AM

Prior to her work with Hindware, Sirohi had a long stint with Nestle India

exchange4media Staff Dec 5, 2019 1:17 PM

Out of the 299 advertisements, 201 belonged to the education sector, 59 belonged to the healthcare sector, 9 to personal care, 4 to the food & beverages sector and 26 were from the ‘others’ category

exchange4media Staff Oct 22, 2019 2:36 PM

The campaign for ‘Durex Mutual Climax Condom’ was rolled out in four stages, with each step creating high-decibel awareness around female orgasms and gender inequality

exchange4media Staff Sep 30, 2019 3:17 PM

According to the report, three of the top 10 brands who advertise on TV are from the toilet soap category

exchange4media Staff Aug 19, 2019 4:02 PM

According to sources, the reason behind her quitting the company is the organizational restructuring that took place at Reckitt Benckiser in January 2018

Neeta Nair May 23, 2019 1:35 PM