This week, Amazon.in and Asian Paints Apex Ultima Protek entered the top ten brands list; Lizol continues to lead the brand space

exchange4media Staff Mar 26, 2021 8:27 AM

As per the BARC report on ad volumes on television for 2020, digital native advertisers turned to television to capitalise on TV’s reach and viewership

exchange4media Staff Jan 12, 2021 8:51 AM

Industry leaders say big events like Bihar and US elections, pent-up demand, improved consumer sentiment and festive spirit during the period helped push ad sales

Tasmayee Laha Roy Dec 11, 2020 8:55 AM

In the brand's category, Ajio.com is the new entrant with 14,443 insertions

exchange4media Staff Jun 19, 2020 8:46 AM

Among the new entrants in the BARC top-10 brand category for Week 20 are Mobile Premier League, Lifebuoy Toilet Soap, Star Network and Eno

exchange4media Staff Jun 2, 2020 9:06 AM

Laptops, Notebooks, Petroleum Jelly, Hairdryers & Events/IT are among the top ten categories that stopped advertising in March and April, due to COVID-19

exchange4media Staff May 11, 2020 9:07 AM

The advertiser has witnessed a 13.94% growth in the total number of insertions in week 15

exchange4media Staff Apr 28, 2020 7:51 AM

In March 2020, news genre witnessed a drop of 2% and recorded a total 29% share in ad volume as compared to 31% in February

exchange4media Staff Apr 17, 2020 8:12 AM

Reckitt Benckiser India took the second position with 132883 insertions and ITC stood at number three with 51958 insertions

exchange4media Staff Feb 24, 2020 8:40 AM

Prior to her work with Hindware, Sirohi had a long stint with Nestle India

exchange4media Staff Dec 5, 2019 1:17 PM

Out of the 299 advertisements, 201 belonged to the education sector, 59 belonged to the healthcare sector, 9 to personal care, 4 to the food & beverages sector and 26 were from the ‘others’ category

exchange4media Staff Oct 22, 2019 2:36 PM

The campaign for ‘Durex Mutual Climax Condom’ was rolled out in four stages, with each step creating high-decibel awareness around female orgasms and gender inequality

exchange4media Staff Sep 30, 2019 3:17 PM

According to sources, the reason behind her quitting the company is the organizational restructuring that took place at Reckitt Benckiser in January 2018

Neeta Nair May 23, 2019 1:35 PM

The campaign has been conceptualised and created by McCann and aims to break the myth of Colin being just a glass cleaning brand

exchange4media Staff May 18, 2019 8:38 AM

Reckitt Benckiser India maintained their second spot with 60043 insertions

exchange4media Staff Feb 8, 2019 8:17 AM

Flashed on Friday: The pitch process reportedly kicked off a couple of weeks ago and leading agencies including incumbent IPG Mediabrands and Publicis are believed to be contesting it fiercely

Naziya Alvi Rahman Nov 26, 2018 10:57 AM

Launch Swachh Bharat, access pack at INR 5 to dissociate taboos linked with cleaning toilets

exchange4media Staff Aug 25, 2018 9:30 AM

Meanwhile Lalitha Jewellery continued to lead Top 10 Brands with 19,744 insertions

exchange4media Staff Feb 26, 2018 8:52 AM

In association with few top radio channels in Delhi, Dettol SiTi Shield reinforces the hazards of breathing polluted air

exchange4media Staff Feb 24, 2018 8:55 AM