There was a 2.1% jump in the number of brands in terms of advertisements as compared to the previous week

exchange4media Staff Mar 24, 2020 8:43 AM

The top ten brands saw a decline of 24.68% in the number of total ad insertions

exchange4media Staff Mar 17, 2020 7:56 AM

The TVC will be featured and distributed across broadcast and online platforms

exchange4media Staff Mar 2, 2020 5:01 PM

Reckitt Benckiser India took the second position with 132883 insertions and ITC stood at number three with 51958 insertions

exchange4media Staff Feb 24, 2020 8:40 AM

The TAM report also shows advertising trends during 2019, with a peak in advertising during the months of April and May due to IPL 12 and also during October due to the festive season

Sonam Saini Jan 20, 2020 9:24 AM

FMCG brand leaders like Suresh Narayanan, Bharat Puri, Nikhil Prasad Ojha & Deepak Iyer spoke about relentless innovation & growth strategies built on sustainability

Christina Moniz Dec 19, 2019 8:59 AM

Former HUL Chairman, Padma Vibhushan Ashok Ganguly, and HUL Chairman Sanjiv Mehta attend the launch of the book in which Sitapati has captured his experiences as the inside man of HUL

Shikha Paliwal Dec 16, 2019 8:51 AM

Mindshare India won the maximum of 18 Gold, 13 Silver and 4 Bronze Awards at The Advertising Club Bangalore’s Big Bang 2019

exchange4media Staff Nov 18, 2019 9:08 AM

With festive sales coming to an end, it seems e-commerce giants are going slow with ad insertions on TV

exchange4media Staff Oct 21, 2019 8:55 AM

The FMCG major’s quarterly profit has met estimates, say reports

exchange4media Staff Oct 14, 2019 5:33 PM

Sitapati, Executive Director, Foods & Refreshment, Hindustan Unilever Limited, delved into the world of purposeful advertising and how it can actually help deliver business results

exchange4media Mumbai Bureau Sep 25, 2019 8:40 AM

HUL has launched a new detergent after 32 years, we delve deeper into the reasons behind the move, the product’s branding, marketing and more

Misbaah Mansuri Aug 26, 2019 8:25 AM

HUL’s advertising spends in this quarter increased by 4.88% from Rs 1,107 crore in the quarter ending March 31

exchange4media Staff Jul 25, 2019 3:32 PM

Venkatramani was appointed Managing Director of Zee Media Corporation Limited in July last year

exchange4media Staff Jul 10, 2019 7:26 AM

Kharga joined the bank as Chief Marketing Officer in 2016

exchange4media Staff Jul 3, 2019 6:26 PM

Axe's #Abteribari campaign aims to deconstruct outdated views on masculinity

Nafisa Shaheen Jul 3, 2019 8:46 AM

The consumer goods major has told its shareholders that more than 80 experiments are underway to boost digital transformation in the company

exchange4media Staff Jul 1, 2019 9:07 AM

Developed by Ogilvy India and Singapore, the campaign will be across four key markets - India, Philippines, Thailand, and Indonesia from June 2019

exchange4media Staff Jun 18, 2019 4:18 PM

Marketers these days consider social media influencers more lucrative than organic search and paid marketing

Anjali Thakur Apr 30, 2019 8:37 AM

With this partnership, Mondelez India intends to accelerate growth and focus on agile innovations to stay ahead of the ever-changing consumer demands

exchange4media Staff Apr 17, 2019 5:19 PM