Mahesh Shetty, Head, Network Sales, Viacom18, says 60% of the inventory will be sold by the time Bigg Boss 14 goes on air and that the network was not looking at dropping ad rates for the show

Sonam Saini Sep 7, 2020 8:14 AM

As per data for Week 32, the total number of insertions by advertisers has increased by 4.75% against last week, brand insertions up 5.06%

exchange4media Staff Aug 21, 2020 9:24 AM

Further hearing on the matter will take place after two weeks

exchange4media Staff Aug 19, 2020 1:40 PM

Wheel Active 2 in 1 replaced Surf Excel Easy to become the leading brand of Week 30

exchange4media Staff Aug 7, 2020 8:12 AM

Piccadily Agro Industries, Reckitt Benckiser (India), Hindustan Unilever and Godrej Consumer Products were the leading advertisers for the news genre

exchange4media Staff Aug 6, 2020 8:43 AM

The week also witnessed an uptick in the total number of ad insertions in the top ten advertising and brands category

exchange4media Staff Aug 4, 2020 8:23 AM

The GEC genre registered 51% rise in ad volumes in Week 30 compared to Week 23

exchange4media Staff Jul 30, 2020 9:11 AM

Among the top 10 brands, Dettol Antiseptic Liquid with 16940 insertions is the new entrant

exchange4media Staff Jul 17, 2020 8:23 AM

The advertisers category saw two new entrants -- Amazon.in and Ponds India in the top ten list

exchange4media Staff Jul 8, 2020 8:29 AM

As per the report, Week 23 recorded the highest number of new advertisers and brands

exchange4media Staff Jun 18, 2020 8:59 AM

The campaign talks of the brand’s new home delivery service for frozen desserts across India

exchange4media Staff Jun 13, 2020 8:47 AM

As per the data, Week 22 saw more new brands in the top ten list

exchange4media Staff Jun 12, 2020 8:42 AM

According to BARC Week 21 data, while the total number of ad insertions for brands has risen by 12.59%, there are new entrants among the top ten brands too

exchange4media Staff Jun 5, 2020 8:35 AM

Among the new entrants in the BARC top-10 brand category for Week 20 are Mobile Premier League, Lifebuoy Toilet Soap, Star Network and Eno

exchange4media Staff Jun 2, 2020 9:06 AM

The ventilators are being delivered to the Thane Health Department for use in several hospitals across the state

exchange4media Staff May 30, 2020 12:00 AM

Laptops, Notebooks, Petroleum Jelly, Hairdryers & Events/IT are among the top ten categories that stopped advertising in March and April, due to COVID-19

exchange4media Staff May 11, 2020 9:07 AM

As per the report, advertising volume was largely stable in week 16. It dropped merely by 1% as compared to week 15

exchange4media Staff May 1, 2020 8:54 AM

The advertiser has witnessed a 13.94% growth in the total number of insertions in week 15

exchange4media Staff Apr 28, 2020 7:51 AM

Apparao was previously associated with brands such as Hindustan Unilever, Amazon and Godrej Consumer Products Limited

exchange4media Staff Apr 20, 2020 12:10 PM

In March 2020, news genre witnessed a drop of 2% and recorded a total 29% share in ad volume as compared to 31% in February

exchange4media Staff Apr 17, 2020 8:12 AM