Krishnan Sundaram appointed Chief Growth & New Business Officer at Bajaj Electricals Ltd

Bajaj Electricals Limited has roped in Krishnan Sundaram as Chief Growth & New Business Officer, effective August 11, 2026. In this role, Krishnan will be responsible for identifying, evaluating and scaling new business opportunities that can accelerate Bajaj Electricals' growth journey, strengthen the company’s portfolio, and create new avenues of value creation for customers and stakeholders.

Krishnan Sundaram is an accomplished business leader with over 26 years of diverse experience across business management, growth strategy, marketing transformation, innovation, category creation, and P&L leadership. He joins Bajaj Electricals from Vini Cosmetics, where he served as Chief Executive Officer. Prior to this, he spent more than two decades with Hindustan Unilever Limited and Unilever PLC, holding several leadership roles across India and global markets.

Shekhar Bajaj, Chairman, Bajaj Electricals Limited, said, “We are pleased to welcome Krishnan Sundaram to Bajaj Electricals. His extensive experience in building businesses, driving innovation and creating new categories will bring valuable perspective to our leadership team. We look forward to his contribution as we continue to strengthen our portfolio and create meaningful value for our customers and stakeholders.”

Sanjay Sachdeva, Managing Director & CEO, Bajaj Electricals Limited, added, “We are delighted to welcome Krishnan to Bajaj Electricals, where he will lead our growth and new business agenda. His strong consumer-centric mindset, commercial acumen and experience in driving transformational growth will be valuable as we identify and scale new opportunities. We are confident that his leadership will contribute meaningfully to the company’s next phase of growth."