Bajaj Electricals appoints Krishnan Sundaram as Chief Growth & New Business Officer
Sundaram joins Bajaj Electricals from Vini Cosmetics, where he served as CEO
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Published: Aug 6, 2026 2:29 PM | 1 min read
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- Bajaj Electricals has appointed Krishnan Sundaram as Chief Growth & New Business Officer, effective August 11, 2026.
- The appointment was approved by the company's board of directors during a meeting on Thursday.
- Sundaram has been designated as Senior Management Personnel and has extensive experience in marketing and category management, particularly in consumer goods.
- He previously served as VP & Business Head for Functional Nutrition at Hindustan Unilever Limited (HUL) and was CEO at Vini Cosmetics before joining Bajaj Electricals.
Bajaj Electricals has appointed Krishnan Sundaram as its Chief Growth & New Business Officer, effective 11 August 2026.
The appointment was approved by the company's board of directors at its meeting held on Thursday. Sundaram has also been designated as a Senior Management Personnel, the company said in a regulatory filing.
After an early career as a management trainee, Sundaram spent the next ~2 decades in various roles in marketing and category management (with P&L responsibility) across categories like Detergents, Tea and Nutrition (the acquired Horlicks business). He left HUL in 2024 and after a brief break joined KKR owned Vini Cosmetics as CEO.
In his last role at HUL, he was the VP & Business Head, Functional Nutrition (Horlicks, etc.) which he took over when HUL was in the process of completing the purchase of GSK's consumer business (brands such as Horlicks, Boost etc.) and led the 4500-crore end to end P&L, including its integration into HUL.
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