Aditya Singh joins Bajaj Consumer Care as Chief Marketing Officer
Prior to this, Aditya Singh was Executive Vice President and Head – Marketing at Marico
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Published: Apr 20, 2026 9:40 AM | 1 min read
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Bajaj Consumer Care Limited has appointed Aditya Singh as its Chief Marketing Officer (CMO).
Singh takes over the role following the resignation of Sanath R Pulikkal, who stepped down for personal reasons.
With over two decades of experience in marketing and business leadership, Singh brings a strong cross-sector background spanning FMCG and media. Prior to this role, he served as Executive Vice President and Head – Marketing at Marico Limited, where he led large portfolios across foods and personal care, driving growth, brand building and innovation.
Over the course of his career, he has worked with organisations such as Marico, Star India, Kellogg’s, L’Oréal, Wipro Consumer Care, Bharti Tele-Ventures and the UB Group. His experience includes category leadership, masterbrand strategy, portfolio transformation and new product development across domestic and international markets.
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