HUL's Knorr shines at e4m IDMA 2025

Hindustan Unilever Limited (HUL)'s Knorr made a remarkable impact at the e4m Indian Digital Marketing Awards (IDMA) 2025, bagging four metals for its outstanding campaigns that demonstrated creativity, innovation, and strategic brilliance. The brand's performance stood out across multiple categories at the prestigious awards night. This achievement is a testament to Knorr's continued focus on engaging storytelling and impressive work.

The highlight of Knorr’s 4 gold wins at IDMA 2025 was the gold award for its ‘Knorr Korean Ramen X Squid Games – Dare to Slurp’ campaign, which captivated audiences with its bold concept and immersive execution. The campaign smartly tapped into the global popularity of the Korean series Squid Game and blended it with Knorr’s Korean Ramen to create a thrilling, interactive experience for young consumers.

The campaign was recognized under four different categories, showcasing its multidimensional impact. These included excellence in branded content, influencer marketing, integrated digital strategy, and consumer engagement. The wins were across four categories including ‘Best Website/ Microsite’; Best Use of WAP /Html/ for Mobiles and Best App Developed- Products / Services / Corporate / Social/ Films / TV Shows / Entertainment/ Lifestyle / Gaming etc.; 'Best Campaign- Use of Mobile and Mobile Monetization' and lastly, in the 'Community Engagement / Community Building and Most Effective Social Listening and C2 Community Engagement / Community Building and Most Effective Social Listening' category.

The 16th edition IDMA was held on July 17 in Mumbai. IDMA celebrates excellence, innovation, and creativity, honouring campaigns that stand out for their impressive content, insight and impact. Apart from Mindshare, the big wins of the awards night were bagged by Hindustan Unilever Limited and Mondelez India.

IDMA recognised and celebrated the exceptional work and achievements of brands and agencies across eight prime categories, which were further divided into several sub-categories. The main categories included Web, Mobile and Tablets, Social Media, Search and PPC campaigns, For Small Medium Business, For Start-Ups, Hall of Fame Awards and Special Awards.