Amazon Ads shines at e4m IDMA 2025 with 26 wins

Amazon Ads took home 10 gold metals, 9 silver metals, and 7 bronze metals across various categories

by e4m Desk
Published: Jul 18, 2025 7:42 PM | 1 min read

Amazon Ads emerged as a key winner at the 16th edition of the Indian Digital Marketing Awards (IDMA), held on July 17 in Mumbai, clinching a total of 26 metals. The platform was recognised for its outstanding work, creativity, and innovation, taking home 10 gold metals, 9 silver metals, and 7 bronze metals across various categories.

Among the campaigns that stood out was 'Inside's Ugaoo's growth story, which elevated shopper experience' campaign. The prestigious event, attended by industry veterans and thought leaders, honoured the most impactful and innovative digital marketing campaigns in the country. IDMA is known for celebrating excellence in content, insight, and execution, spotlighting work that pushes boundaries and delivers results.

This year’s top-performing brands and agencies included Hindustan Unilever Limited, Mondelez India, Castrol, Ultratech, Kellanova, Mindshare India, Wavemaker and Madison Media, who were recognised for their contributions across a diverse range of categories.

The awards were distributed across eight key segments: Web, Mobile and Tablets, Social Media, Search and PPC Campaigns, For Small and Medium Businesses, For Start-Ups, Hall of Fame Awards, and Special Awards—each further divided into multiple sub-categories.

The e4m IDMA 2025 jury was chaired by Rohit Jawa, CEO & MD of Hindustan Unilever Limited, President of Unilever South Asia, and a member of the Unilever Leadership Executive. He was joined by an esteemed panel of jurors comprising prominent figures from the advertising, marketing, and media industries.