amazon-ads
Shreya Dutta joins from Amazon Ads where she was Inventory Partnerships India Lead
Prior to this, Tyagi served as Director - Client Services at The Trade Desk
e4m Staff Jun 26, 2026 2:59 PM
Amazon Ads says AI is unlocking creativity by removing production barriers, enabling interactive advertising and helping marketers focus on strategy, storytelling and measurable outcomes.
Brij Pahwa Jun 26, 2026 1:13 PM
At Connected Worlds, Amazon Ads unveiled Creative Agent, Ads Agent, simplified campaign management, Amazon Ads Creators Program to help brands connect with customers
e4m Staff Mar 25, 2026 2:48 PM
Creative Agent and Ads Agent leverage Amazon’s AI capabilities and first-party insights to help brands create, launch and optimise campaigns
e4m Staff Mar 24, 2026 11:45 AM
Prior to joining Amazon, Menka Asrani served as Head of Brand Solutions – BigBang.Social at Collective Artists Network
e4m Staff Feb 27, 2026 1:34 PM
At the Dentsu-e4m Digital Advertising Report launch, dentsu’s Narayan Devanathan spoke to Priyanka Khaneja Gandhi of Amazon Ads India on emerging ad models, measurement paradigms and more
From agentic AI streamlining workflows to contextual streaming TV ads that adapt in real-time, the future belongs to brands that embrace innovation while staying rooted in genuine customer insights
e4m Staff Jan 15, 2026 4:06 PM
Gulshan Verma, Director, Amazon Ads, engaged in a conversation with Dr. Annurag Batra, Chairman & Editor-in-Chief, BW BusinessWorld and Founder of exchange4media at e4m Screenage 2025
e4m Staff Dec 4, 2025 12:46 PM
Indian SMBs are already using AI as a growth accelerator, with 89% of marketing leaders expecting it to unlock new business opportunities, reveals Amazon Ads’ new research
e4m Staff Dec 2, 2025 11:01 AM
Amazon’s latest transformation weaves AI, cloud infrastructure, and retail-powered media into a unified advertising engine, redefining the competitive landscape for agencies and rivals alike
Anuja Jain Nov 14, 2025 9:18 AM
At the core of this offering is Creative Studio, Amazon’s integrated creative workspace
Shantanu David Nov 11, 2025 10:43 AM
As per a YouGov survey, Amazon.in is the preferred starting point of product discovery, with 72% beginning purchase journey on Amazon, said Ankur Rathi, Head of Amazon DSP-Amazon Ads in India
e4m Staff Sep 22, 2025 4:34 PM
The latest thought paper by Amazon Ads, Moving from 1,000 to 1,000,000 Customers, positions NCA as the primary lever for growth in India’s digital-first economy
e4m Staff Sep 17, 2025 3:03 PM
New research shows growth brands derive 68% of revenue from new customers, with Indian consumers showing 84% willingness to try new brands
e4m Staff Sep 11, 2025 5:32 PM
Krishan Bhatia served as VP, Global Video Advertising & Partnerships at Amazon Ads
e4m Staff Sep 11, 2025 8:17 AM
The offering will be available in the United States, United Kingdom, France, Spain, Mexico, Canada, Japan, Brazil, Italy, Germany and Australia
e4m Staff Sep 11, 2025 8:14 AM
The agency bagged an impressive 6 golds, 8 silvers and 4 bronze metals across categories
In her new role, Neha Singh Warrier will lead content monetization in the West & South Regions
Amazon Ads also highlights the significance of the festive season, noting that 84% of Indian shoppers are open to exploring new brands, while 70% plan to upgrade to better-quality products
e4m Staff Aug 20, 2025 2:41 PM
While Amazon’s shift aligns with the broader industry trend of first-party data protection and platform independence, it remains to be seen if it opens a window of opportunity for Indian advertisers
Shantanu David Aug 6, 2025 8:23 AM
With SMBs accelerating their digital transformation, and e-commerce spending expected to surpass $140 billion in 2024, the challenge for young brands isn’t just visibility; it’s viability, say experts
Shantanu David Jul 29, 2025 9:26 AM
Amazon Ads took home 10 gold metals, 9 silver metals, and 7 bronze metals across various categories
Day 3 of Goafest 2025 witnessed an engaging panel on how brands can go beyond the 20-second ad to create brand moments
e4m Staff May 24, 2025 10:04 AM
Gulshan Verma was the CEO of JioAds, the advertising arm of Jio Platforms, since 2021
Kanchan Srivastava May 23, 2025 12:17 PM
Sponsored TV enables brands to run streaming TV campaigns through Amazon’s exclusive and premium streaming content, starting with Amazon MX Player
Amazon Ads has been working on key features for the Amazon DSP to deliver better customer experience and help advertisers achieve their goals across the purchase funnel efficiently
e4m Staff Feb 12, 2025 5:29 PM
Girish Prabhu, Head of Amazon Ads India, shares how the platform drives relevance and discovery, and helps brands connect with customers at key decision moments
Tasmayee Laha Roy Feb 1, 2025 9:19 AM
Vijay Iyer has joined Flipkart Ads as Vice President and General Manager
e4m Staff Jan 28, 2025 11:58 AM
Vijay Iyer is the third top executive to leave the e-commerce giant’s India unit in the last five months
e4m Staff Dec 11, 2024 3:30 PM
Kapil Sharma, Director - Growth Business, Amazon Ads, has joined the esteemed jury board for the prestigious awards
Amazon Ads has announced new capabilities that leverage its deep, full-funnel insights to extend sophisticated measurement and optimization ad tech to all advertisers
NATIVE CONTENT Oct 16, 2024 10:55 AM
To increase advertiser efficiency, Amazon DSP is launching a new user experience with streamlined workflows to enable campaign creation in just a few clicks
NATIVE CONTENT Oct 16, 2024 10:48 AM
New generative AI tool enables advertisers in India to produce richer creative at scale
The thought-paper titled ‘New product launch strategies to drive business growth’ provides a framework for brands to maximize their new product launch success
NATIVE CONTENT Sep 25, 2024 11:44 AM
Talking about the paper at the exchange4media D2C brand summit, Kapil Sharma, Director - Growth Business at Amazon Ads, said that it provides solutions for each phase of the product launch
e4m Staff Sep 24, 2024 8:54 AM
Over two-thirds of India-based SMBs said AI will improve the performance of their advertising campaigns, states the report by Amazon Ads
e4m Staff Jul 10, 2024 4:00 PM
Brands of all sizes will embrace Streaming TV, Amazon Ads has said its trends report
e4m Staff Jan 3, 2024 11:43 AM
Amazon bagged the metals for campaigns executed for brands like HP India, Boat, Philips, The Coca-Cola Company, Asian Paints and OnePlus
e4m Staff Nov 29, 2023 9:30 PM
While Mindshare India walked away with Agency of the Year award, Aditya Birla Group was adjudged the Mobile Marketer of the Year
e4m Staff Nov 29, 2023 9:24 PM
Expansion of the Amazon Ads on-box advertising represents new opportunities for brands in India to engage with customers
NATIVE CONTENT Oct 30, 2023 8:50 AM
As per media reports, brands and agencies have been given the time to make the transition
e4m Staff Oct 13, 2023 10:27 AM
Here we feature the leaders who have driven growth for digital platforms through transformative sales
Imran Fazal Jan 18, 2023 8:52 AM
Brands tugged at heartstrings this year with TV spots that focused on human connections
exchange4media Staff Dec 24, 2022 7:56 AM
The study states that more than 3 out of every 5 users visit Amazon for browsing/window shopping of products while 1 in every 3 users start their product research journey on Amazon
exchange4media Staff Dec 19, 2022 9:37 AM
Amazon Advertising Head Girish Prabhu talks about the growth of e-commerce advertising in India and the role that Amazon is playing to drive its adoption among brands
Javed Farooqui Jul 21, 2022 8:26 AM
The playbook is a guide for building communication strategies for e-commerce networks
exchange4media Staff Jun 2, 2022 11:19 AM
