#e4mBreaking:  Gulshan Verma set to join Amazon Ads as LCS Business Head

In a strategic move that signals Amazon India's efforts to strengthen its advertising portfolio, Gulshan Verma is set to join Amazon Ads India to lead its Large Clients Services (LCS) business. 

Verma brings over two decades of experience in digital media and advertising to his new role. 

Serving as the CEO of JioAds, the advertising arm of Jio Platforms, since 2021, today is Verma’s last day at JioAds, highly placed sources told e4m. 

He is all set to join Amazon Ads on Monday, e4m has learnt. 

When reached out for comments, Verma declined to comment. 

Amazon Ads India’s response was awaited till the time of filing this story. The copy will be updated as soon as they respond. 

Prior to his tenure at JioAds, Verma led the advertising division at Disney+ Hotstar, where he played a key role in growing the platform's revenues by more than eight times over three years. 

His extensive background also includes leadership positions at Times Internet, Outbrain, Komli Media, Yahoo!, Ernst & Young, McKinsey among others. 

Strategic Implications for Amazon Ads India

In last few years, ecommerce platforms have not only disrupted the advertising business of tech giants like Google and Meta but have also carved out a significant share of the digital advertising pie. 

In FY24, Amazon India's advertising revenue reached Rs 6,649 crore. This represents a 24% increase from the previous year's Rs 5,380 crore. Amazon India commands now about 10 percent of India’s digital advertising spends. 

This growth is attributed to factors like increasing internet penetration and the growing trend of online shopping in India.

As Amazon continues to expand its advertising services, Verma's expertise will be crucial in enhancing client relationships, optimizing ad products, and delivering measurable results for advertisers.