Conceived by Lowe Lintas Mumbai, the film is live across the brand's digital assets

exchange4media Staff Jun 28, 2021 5:24 PM

Despite a fairly brisk start at the beginning of 2021, there was an approximate 50% degrowth in the radio media due to the second wave. However, a speedy recovery is expected by the end of the year

Rasika Kiran Upasani Jun 23, 2021 8:59 AM

While the 2021 lockdown has indeed hurt the TV ad revenue, the impact has been tamer than the previous year's

Sonam Saini May 31, 2021 9:34 AM

The white paper examines behavioural changes that have been prevalent during the lockdown, with a focus on New Kitchen Development, Health is Wealth, Safety and Convenience, and more

editor@exchange4media.com May 24, 2021 2:17 PM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff May 15, 2021 7:29 AM

Industry experts hope that June and July will be better as they expect advertisers to spend the IPL ad money that got saved

Javed Farooqui May 11, 2021 8:21 AM

While broadcasters are determined to serve fresh content and avoid relying on re-runs, they are also navigating the increased production costs and other challenges of shooting outside Mumbai

Javed Farooqui May 4, 2021 9:10 AM

According to experts, advertisers are planning to diversify their ad dollars for the genre in the present and coming quarter

Tasmayee Laha Roy Apr 29, 2021 8:44 AM

Categories and brands that have significant reliance on summers for their volumes will most likely be impacted by this second wave of Covid

Mansi Sharma Apr 22, 2021 8:53 AM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Apr 17, 2021 8:45 AM

Entertainment channels are facing the prospect of airing re-runs once the bank of fresh episodes dries up

Sonam Saini & Javed Farooqui Apr 16, 2021 8:23 AM

Producers request government to treat the industry as an essential service and allow them to shoot for TV shows if a complete lockdown is implemented in Mumbai

Sonam Saini Apr 13, 2021 9:07 AM

Industry watchers note that the lockdown, if extended for a long time, could impact sectors like retail, cinema, F&B that were finally showing signs of recovery

Misbaah Mansuri Apr 8, 2021 8:42 AM

As the hub of ad shoots and post-production Mumbai goes into yet another lockdown, creative agencies are finding it difficult to finish off the work within deadlines

Mansi Sharma Apr 7, 2021 9:11 AM

Experts weigh in on the impact of the second lockdown on the TV industry and its ad revenue

Sonam Saini Apr 7, 2021 8:57 AM

Experts say that planning smarter with DOOH is the way forward for clients rather than dropping off OOH completely

Rasika Kiran Upasani Apr 7, 2021 8:12 AM

With the teams in bio-bubbles and the event being closed-door, the board is confident that there won't be any change in venue unless the situation goes 'out of hand'

exchange4media Staff Apr 5, 2021 9:30 AM

Parthasarathy Mandayam, CEO – Mindshare, South Asia, tells us why data has become more important than ever and why changing consumer behaviour enabled the industry’s transformation at a rapid pace

Christina Moniz Mar 9, 2021 8:48 AM

Zirca Digital Solutions’ whitepaper, ‘Re-start Trends During the Pandemic’, examines key categories to gauge consumer sentiment and to identify how sectors are rebounding

exchange4media Staff Feb 10, 2021 7:14 PM

The DMRC has seen a growth of 150% since the resumption of metro services; however, advertisers' confidence in the medium has seemingly still not gained momentum

exchange4media Staff Feb 1, 2021 8:30 AM