lockdown
marketing?blur=25

Categories and brands that have significant reliance on summers for their volumes will most likely be impacted by this second wave of Covid

Mansi Sharma 1 day ago

Recap?blur=25

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Apr 17, 2021 8:45 AM

shoot?blur=25

Entertainment channels are facing the prospect of airing re-runs once the bank of fresh episodes dries up

Sonam Saini & Javed Farooqui Apr 16, 2021 8:23 AM

Tv shos?blur=25

Producers request government to treat the industry as an essential service and allow them to shoot for TV shows if a complete lockdown is implemented in Mumbai

Sonam Saini Apr 13, 2021 9:07 AM

ad agency?blur=25

Industry watchers note that the lockdown, if extended for a long time, could impact sectors like retail, cinema, F&B that were finally showing signs of recovery

Misbaah Mansuri Apr 8, 2021 8:42 AM

ad shoot?blur=25

As the hub of ad shoots and post-production Mumbai goes into yet another lockdown, creative agencies are finding it difficult to finish off the work within deadlines

Mansi Sharma Apr 7, 2021 9:11 AM

tV?blur=25

Experts weigh in on the impact of the second lockdown on the TV industry and its ad revenue

Sonam Saini Apr 7, 2021 8:57 AM

billboard?blur=25

Experts say that planning smarter with DOOH is the way forward for clients rather than dropping off OOH completely

Rasika Kiran Upasani Apr 7, 2021 8:12 AM

IPL?blur=25

With the teams in bio-bubbles and the event being closed-door, the board is confident that there won't be any change in venue unless the situation goes 'out of hand'

exchange4media Staff Apr 5, 2021 9:30 AM

maps?blur=25

Parthasarathy Mandayam, CEO – Mindshare, South Asia, tells us why data has become more important than ever and why changing consumer behaviour enabled the industry’s transformation at a rapid pace

Christina Moniz Mar 9, 2021 8:48 AM

zirca?blur=25

Zirca Digital Solutions’ whitepaper, ‘Re-start Trends During the Pandemic’, examines key categories to gauge consumer sentiment and to identify how sectors are rebounding

exchange4media Staff Feb 10, 2021 7:14 PM

delhi metro advertising decreases?blur=25

The DMRC has seen a growth of 150% since the resumption of metro services; however, advertisers' confidence in the medium has seemingly still not gained momentum

exchange4media Staff Feb 1, 2021 8:30 AM

OOH sectors post lockdown?blur=25

As per OOH leaders, after markets began to open, DOOH and Ambient OOH media sites took centerstage amongst brands

Noel Dsouza Jan 1, 2021 8:45 AM

Viveks-ShankarNarayan?blur=25

BK Shankaranarayan, CEO, Viveks, talks about service-centric approach in their latest initiative, Home Serve App

Simran Sabherwal Dec 23, 2020 9:09 AM

brands on ooh?blur=25

Amongst these, the auto category is the most active with multiple brands planning their launch campaign for the upcoming year

Noel Dsouza Dec 22, 2020 9:05 AM

Deven Dharamdasani?blur=25

Guest Column: Deven Dharamdasani, CEO of SVG Media, outlines key industry trends to watch out for in 2021

Deven Dharamdasani Dec 17, 2020 9:34 AM

Digital Place Based Media?blur=25

DOOH experts share key learnings from location-based solutions to provide brands with an effective ROI

Noel Dsouza Nov 23, 2020 8:30 AM

Radio Diwali ad spends?blur=25

As per industry heads, brands have been cautious but there has been an upward swing compared to the last quarter

Noel Dsouza Nov 18, 2020 8:31 AM

OOH Diwali Spends?blur=25

Industry players say brands have renewed their interest in the medium and some new sectors have also come on board boosting the recovery process

Noel Dsouza Nov 12, 2020 9:41 AM

airport branding post lockdown?blur=25

The increase in flights is expected to bring more opportunities for brands to advertise on airport sites, thus speeding OOH sector's revival post the pandemic

Noel Dsouza Nov 9, 2020 8:34 AM