lockdown
Tarun Garg?blur=25

Garg, Director- Sales, Marketing & Service, HMIL discusses what the normal means for the brand, its new challenges and more

Nafisa Shaheen Sep 14, 2020 8:36 AM

DAN?blur=25

The report covers deep findings of OTT content and gaming habits of the Gen Z and Millennial audiences from Urban India

exchange4media Staff Sep 10, 2020 1:12 PM

Delhi Metro Advertising Revival?blur=25

Delhi OOH players share insights on opportunities available for brands at metro media sites, how this reboot will help in OOH’s revival and the brands that are likely to show interest

Noel Dsouza Sep 7, 2020 8:47 AM

tvs?blur=25

The brand has collaborated with ex-Indian cricketer and popular social media personality Aakash Chopra for this campaign

exchange4media Staff Sep 6, 2020 6:00 PM

MSRDC Development on Liscence Fees?blur=25

OOH industry experts weigh in on the recent rebate and extension granted by MSRDC to all advertising contracts for the lockdown period

Noel Dsouza Sep 2, 2020 8:20 AM

Sundeep Chugh?blur=25

Guest Column: Sundeep Chugh, Chief Executive Officer & Managing Director - Benetton India Pvt Ltd, writes why every big and small effort matters to rout coronavirus from the world

Sundeep Chugh Sep 1, 2020 10:26 AM

OOH in Bangalore post lockdown?blur=25

The use of large format media has been banned in Bengaluru for over two years now. This has left OOH players with only two options to offer to brands: transit and DOOH inventories

Noel Dsouza Sep 1, 2020 9:26 AM

Content Marketing?blur=25

The COVID-induced lockdown has forced marketers to look at content marketing seriously, and consider it as an effective medium delivering ROI

Dipali Banka Sep 1, 2020 9:04 AM

DelhiOOH?blur=25

OOH players say that to revive the economic dent, agencies are offering discounted packages and are hoping brands will capitalise on the opportunity

Noel Dsouza Aug 31, 2020 8:49 AM

Suparna Mitra?blur=25

The CEO of Watches & Wearables Division, Titan, shared insights on brand strategies & digital engagement post-lockdown

exchange4media Staff Aug 28, 2020 12:44 PM

anuradha?blur=25

Aggarwal, Head -Infotainment & Kids, Star & Disney India, talks about their new show Imagine That

Sonam Saini Aug 28, 2020 9:08 AM

Growth in Airport Advertising?blur=25

Experts say one of the key factors driving this growth is the increase in the dwell time of passengers at airports due to increased security measures

Noel Dsouza Aug 27, 2020 8:42 AM

Mumbai OOH growth post lockdown?blur=25

OOH players say the unlocking of the city coinciding with the festive season - the reopening of malls & traffic back on roads – are all driving the recovery

Noel Dsouza Aug 26, 2020 9:05 AM

Digital marketing?blur=25

The focus will now be on digital-led mediums as consumers are increasingly turning to digital devices to keep themselves entertained, say marketers

Neeta Nair Aug 24, 2020 8:22 AM

e4m Creative Zone, Ranjit Raina, CEO, Geometry Encompass?blur=25

In today's edition of e4m Creative Zone, we speak to Ranjit Raina, CEO, Geometry Encompass on working on a virtual engagement for the first time, fostering creativity remotely and more

Misbaah Mansuri Aug 12, 2020 8:22 AM

TVF?blur=25

TVF will continue to partner with OTT platforms or brands and deliver the best value for them, says Vijay Koshy, President of TVF

exchange4media Staff Aug 10, 2020 10:41 AM

Sanjay Gupta?blur=25

Guest Column: Sanjay Gupta, Marketing Director, India SA & APAC Rides Brand Marketing, Uber, stresses on the need for marketers to be meaningful in their actions and thoughtful in their communication

Sanjay Gupta Aug 3, 2020 8:21 AM

TV?blur=25

Premium categories or high spenders on TV & news channels - durables, automobiles, FMCG and pharma - have made a noticeable comeback, say experts

Tasmayee Laha Roy Aug 3, 2020 8:14 AM

4m Creative Zone with Prateek Bhardwaj, Chief Creative Officer at Lowe Lintas?blur=25

In today's edition of e4m Creative Zone, we speak to Prateek Bhardwaj, CCO Lowe Lintas on creativity in adversity, anticipated positive momentum post IPL and more

Misbaah Mansuri Aug 3, 2020 7:57 AM