lockdown
Creative Zone?blur=25

In today's edition of e4m Creative Zone, we speak to Russell Barrett, CCO and Managing Partner, BBH India, on remote shoots and creating through constraints

Misbaah Mansuri 21 hours ago

Mobil?blur=25

A series of short videos reminds viewers to continue to implement new normal ways of living even after strict lockdown measures are lifted

exchange4media Staff Jul 1, 2020 11:47 AM

linkedin?blur=25

Findings of LinkedIn Workforce Confidence Index reveal that more than half (55%) of Indian professionals think being exposed to people neglecting safety precautions is a key concern

exchange4media Staff Jun 30, 2020 11:47 AM

zeeserial?blur=25

With the lockdown gradually lifting, the channel is gearing up to resume shoots in line with government directives and bring all-new episodes of its popular shows back

exchange4media Staff Jun 29, 2020 6:25 PM

Airport Advertising?blur=25

OOH industry experts share insights on the revival of airport advertising and the sectors of brands interested in investing in this medium

Noel Dsouza Jun 29, 2020 8:18 AM

Shenoy Muralidhara?blur=25

Shenoy Muralidhara, Commercial & Country Director, Huntsman Advanced Materials (Araldite) takes us through the brand’s credo, its latest campaign, focus on digital media & more

Eularie Saldanha Jun 27, 2020 12:33 PM

Govind Pandey?blur=25

Govind Pandey, CEO, TBWA India, tells us how these times of adversity have transformed the creative process, the experience of pitching during lockdown, the agency’s work and more

Srabana Lahiri Jun 27, 2020 12:20 PM

Guardian GNC?blur=25

The campaign #IamPositive by Guardian GNC, conceptualised by Gozoop, encourages people to look at the positive side during the lockdown

exchange4media Staff Jun 27, 2020 8:34 AM

Ajay Gehlaut?blur=25

Ajay Gahlaut, CCO and MD, Publicis Worldwide India, believes agencies will have to take their services up a notch in the game of survival as they transform into flatter organizations

Srabana Lahiri Jun 26, 2020 9:06 AM

Shopping?blur=25

According to reports released by Facebook India and Boston Consulting Group, digital influence has grown up to 70% for mobiles, 55%-60% for apparel, and up to 20-25% for the non-food CPG categories 

exchange4media Staff Jun 25, 2020 8:58 AM

Markets?blur=25

Most companies in the media business witnessed stock prices reaching all-time low in the last three years, but a look at the last three months shows a double-digit jump in the same

Tasmayee Laha Roy Jun 25, 2020 8:28 AM

Mihir Karkare?blur=25

Guest Column: Mihir Karkare, Co-founder & EVP, Mirum India, says the past few months have forced us to explore if we can do things differently and more effectively

Mihir Karkare Jun 24, 2020 8:45 AM

Piyush Pandey?blur=25

Piyush Pandey, Chief Creative Officer Worldwide, Ogilvy, spoke on Day 2 of Cannes Lions Live about how clients have responded to the global pandemic, key trends which have come out of APAC & more

Misbaah Mansuri Jun 24, 2020 8:21 AM

comscore?blur=25

ComScore tracks four unexpected digital content trends of life during pandemic

Dipali Banka Jun 23, 2020 4:18 PM

Yoga Day?blur=25

The volume of yoga conversations on social media has also seen a rise

exchange4media Staff Jun 23, 2020 1:27 PM

criteo?blur=25

The latest survey shows that 55% of shoppers have discovered at least one form of online shopping during peak COVID and want to continue

exchange4media Staff Jun 23, 2020 1:19 PM

Criteo?blur=25

Kenneth Pao, Executive Managing Director, Asia-Pacific at Criteo, says with social distancing economy going to be the new normal, marketers must focus on messages acknowledging consumers' new reality

exchange4media Staff Jun 23, 2020 9:00 AM

adshoots?blur=25

The Association of Advertising Producers recently put together post-lockdown filming guidelines for commercial film production in India

Misbaah Mansuri Jun 23, 2020 7:49 AM

FoodFood?blur=25

The report shows that searches for ‘Dalgona coffee recipe at home' saw a 5,000% spike

exchange4media Staff Jun 22, 2020 1:18 PM

Bajaj Allianz?blur=25

The #DostiwithDad campaign is aimed at promoting a sense of security to elderly citizens who are alone during the pandemic

exchange4media Staff Jun 21, 2020 8:00 PM