Authors
Debosmita Mujumder?blur=25

Debosmita Mazumder, Head of Marketing, Puma tells us the insight behind the ‘Propah Lady’ campaign and explains why women will continue to be an important consumer segment for the brand

Christina Moniz 37 minutes ago

ParleAgro MediaCom?blur=25

MediaCom will be responsible for media strategy, planning, buying and implementation for all media including key brands – Frooti, Appy & Appy Fizz

Christina Moniz Nov 11, 2019 10:36 AM

Sleep?blur=25

Aloke Banerjee, CEO, Retail, Bombay Dyeing and Sanjeev Bhargava, Director, Brand TOI, share the insight behind the campaign launched along with the Times of India

Christina Moniz Oct 19, 2019 7:52 AM

Wendy Clark?blur=25

Wendy Clark, CEO, DDB Worldwide, talks to exchange4media on her visit to India about the importance of the market to the organisation, growing battle for the best talent, DDB Flex model and more

Srabana Lahiri & Christina Moniz Aug 21, 2019 8:14 AM

nina?blur=25

Jaipuria, Head, Hindi Mass Entertainment & Kids TV Network, Viacom18, on the new show Ram Siya Ke Luv Kush, their strategy to market the series, the impact of NTO on the channel and more

Christina Moniz Aug 6, 2019 8:24 AM

Colors?blur=25

Produced by Swastik Productions, the series will tell the story of Ramayan through the perspective of Luv and Kush and will premiere on August 5

Christina Moniz Aug 1, 2019 12:26 PM

MAParthasarathy?blur=25

M A Parthasarathy, CEO, Mindshare South Asia, talks of his priorities, meeting the demands of the new media ecosystem, embracing automation, the challenges Mindshare faces and more

Srabana Lahiri & Christina Moniz Jul 29, 2019 8:29 AM

parag?blur=25

Akshali Shah, Senior VP, Strategy (Sales & Marketing), Parag Milk Foods, tells us how the company’s growth will largely be driven by the health and nutrition category in future

Christina Moniz Jul 23, 2019 8:15 AM

Polycab?blur=25

Ramamurthi, CEO, Polycab, listed key parameters for marketers to bear in mind in today’s cluttered digital world 

Christina Moniz Jun 28, 2019 2:28 PM

Vikas?blur=25

Millennials, growing consumption & rising internet penetration are driving India’s changing ecosystem, says Vikas Agnihotri, Country Director, India Sales, Google and Keynote Speaker at TechManch 2019

Christina Moniz Jun 27, 2019 10:14 AM

RohitOhri?blur=25

FCB’s Open Door Project and DDB Mudra’s Project Free Period score in the Sustainable Development Goals category

Christina Moniz Jun 22, 2019 8:54 AM

Cannes?blur=25

Dentsu Webchutney emerges big winner with awards for Swiggy’s Voice of Hunger and Flipkart’s Hagglebot; FCB bags bronze for The Open Door Project

Christina Moniz Jun 21, 2019 7:25 AM

Cannes?blur=25

Dentsu Webchutney collects two bronze and one silver lion; Mindshare bags one silver and one bronze, while Lowe Lintas and Leo Burnett pick up a silver each

Christina Moniz Jun 20, 2019 8:47 AM

Cannes?blur=25

Grey India bags silver for Gillette’s Barbershop Girls campaign, JWT picks up five bronze metals while Offroad Films, Mumbai, wins another bronze for Vicks - One in a million #TouchOfCare

Christina Moniz Jun 19, 2019 9:52 AM

Mindful?blur=25

The agency bagged a bronze each in the Print & Publishing and Health & Wellness categories for its ‘One Mindful Mind’ campaign for the NeuroGen Brain & Spine Institute’s kit

Christina Moniz Jun 18, 2019 8:39 AM

Summer?blur=25

IPL, General Elections and the ongoing Cricket World Cup saw brands push the marketing envelope with an estimated Rs 10,000-11,000 crore spent on advertising, making 2019 summer a sizzling one

Christina Moniz & Beryl Menezes Jun 17, 2019 8:15 AM

Ashwin Padmanabhan?blur=25

Padmanabhan, Head- Trading & Partnerships, GroupM India talks about projects Motion Content Group has undertaken and says its biggest differentiator is that it completes the entire content value chain

Christina Moniz Apr 30, 2019 8:57 AM

Goafest contenders?blur=25

As delegates gather to celebrate the very best in advertising and media work from India at Goafest 2019, exchange4media spoke to some of the contenders

Christina Moniz & Dipali Banka Apr 12, 2019 2:15 PM

GoafestNominees?blur=25

As delegates gather for a dazzling start to Goafest 2019, we caught up with some of the contenders

Christina Moniz & Dipali Banka Apr 11, 2019 2:57 PM

sanjay gupta?blur=25

Gupta, Managing Director, Star India, spoke about how only big stories matter in an increasingly cluttered world

Christina Moniz Mar 19, 2019 8:28 AM