Authors
ajay Gupte?blur=25

Ajay Gupte, CEO – South Asia, Wavemaker, who took on the top job in January, details the agency’s extraordinary growth and its ‘positive provocation’ philosophy in a challenging 2020

Christina Moniz Nov 9, 2020 8:35 AM

Vineeta Singh?blur=25

Singh, Co-founder & CEO, Sugar Cosmetics on the brand’s impressive growth trajectory over its five year journey, and expectations from the festive season

Christina Moniz Nov 6, 2020 8:35 AM

Vineet Agrawal?blur=25

India, with the highest whisky consumption in the world, is an important market for Jack Daniel’s, says Vineet Agrawal, Marketing and Commercial Director, India Area, Brown-Forman

Christina Moniz Nov 4, 2020 8:54 AM

BookMyShow?blur=25

Ashish Saksena, COO – Cinemas, BookMyShow, takes us through the brand’s ‘My Safety First’ initiative aimed at driving awareness about safety measures employed in theatres across the country

Christina Moniz Nov 4, 2020 8:43 AM

bhatt?blur=25

Bhatt talks about the brand’s initiatives to build consumer trust and confidence in the wake of the pandemic

Christina Moniz Oct 30, 2020 8:20 AM

nerolac?blur=25

As Kansai Nerolac completes 100 years, Anuj Jain, Executive Director, tells us about its new positioning and the steps it is taking to protect its stakeholders in a COVID-impacted world

Christina Moniz Oct 20, 2020 8:34 AM

network?blur=25

Harish Shriyan and Amit Ray, the new Executive Directors of Network Advertising, talk about their new roles at the agency, at what has been a hugely challenging time for the media and ad industry

Christina Moniz Oct 6, 2020 8:22 AM

Atit Mehta?blur=25

Atit Mehta, Head of Marketing, BYJU’S, details the brand’s strategy and expectations during the upcoming IPL season

Christina Moniz Sep 18, 2020 9:19 AM

Varun Alagh?blur=25

Varun Alagh, Co-founder of Mamaearth talks about the brand’s first campaign film and explains why its purpose-driven approach will find resonance with millennial consumers

Christina Moniz Aug 7, 2020 11:40 AM

kartikjohari?blur=25

After getting its go-ahead from ASCI, the latest RIO Pads’ TVC is finally on air. Kartik Johari, Vice President, Nobel Hygiene, tells us how this helps normalise conversations on menstruation

Christina Moniz Aug 4, 2020 8:29 AM

Tanishq?blur=25

Ranjani Krishnaswamy, General Manager – Marketing, Tanishq, talks about the brand’s Raksha Bandhan campaign and her expectations from the festive season

Christina Moniz Aug 3, 2020 12:52 PM

Sports?blur=25

Analysts say that given this is the off-season for sports in India, the industry has some time to watch and learn from the leagues that are already back in action

Christina Moniz Jul 24, 2020 2:06 PM

Sandeep Bhushan?blur=25

Sandeep Bhushan, Director & Head, Global Marketing Solutions, Facebook India, takes us through the solutions Facebook is offering advertisers and small businesses during these challenging times

Christina Moniz Jun 27, 2020 11:58 AM

Sunil Kataria?blur=25

Sunil Kataria, CEO - India & SAARC, GCPL, tells us how topicality and authenticity played an important role in the recent Godrej Expert Rich Crème’s campaign with filmmaker Karan Johar

Christina Moniz Jun 8, 2020 8:31 AM

Stars?blur=25

With the endorsement market expected to dip by 20% this year, we ask industry experts if celebrity pricing is set to take a knock

Christina Moniz Jun 2, 2020 7:48 AM

Nikhil Rungta?blur=25

Nikhil Rungta, Country Manager, Verizon Media, believes that brands will need a form of ‘immunity marketing’ to strengthen their relationship with consumers in the coming months

Christina Moniz May 27, 2020 8:24 AM

Mahima Kaul?blur=25

Mahima Kaul, Director, Public Policy, India & South Asia, Twitter, tells us how the platform has upped the amount of Machine Learning and AI to identify negative content and harmful accounts

Christina Moniz May 13, 2020 8:18 AM

Kenneth Pao?blur=25

Kenneth Pao, Executive Managing Director, APAC, Criteo, takes us through the company’s report on changing consumer behaviour during COVID-19 Christina Moniz

Christina Moniz May 8, 2020 9:12 AM

Jose Covaco?blur=25

Although he refuses to call himself an influencer, Covaco finds himself sought after by many brands largely because of his humorous take on things that resonate with the average Indian consumer

Christina Moniz May 7, 2020 8:38 AM

Influencers?blur=25

With a 12% increase in content consumption on smartphones, brands are spending close to 50% of digital marketing budgets on influencers

Christina Moniz May 5, 2020 8:32 AM