Authors
Atit Mehta?blur=25

Atit Mehta, Head of Marketing, BYJU’S, details the brand’s strategy and expectations during the upcoming IPL season

Christina Moniz Sep 18, 2020 9:19 AM

Varun Alagh?blur=25

Varun Alagh, Co-founder of Mamaearth talks about the brand’s first campaign film and explains why its purpose-driven approach will find resonance with millennial consumers

Christina Moniz Aug 7, 2020 11:40 AM

kartikjohari?blur=25

After getting its go-ahead from ASCI, the latest RIO Pads’ TVC is finally on air. Kartik Johari, Vice President, Nobel Hygiene, tells us how this helps normalise conversations on menstruation

Christina Moniz Aug 4, 2020 8:29 AM

Tanishq?blur=25

Ranjani Krishnaswamy, General Manager – Marketing, Tanishq, talks about the brand’s Raksha Bandhan campaign and her expectations from the festive season

Christina Moniz Aug 3, 2020 12:52 PM

Sports?blur=25

Analysts say that given this is the off-season for sports in India, the industry has some time to watch and learn from the leagues that are already back in action

Christina Moniz Jul 24, 2020 2:06 PM

Sandeep Bhushan?blur=25

Sandeep Bhushan, Director & Head, Global Marketing Solutions, Facebook India, takes us through the solutions Facebook is offering advertisers and small businesses during these challenging times

Christina Moniz Jun 27, 2020 11:58 AM

Sunil Kataria?blur=25

Sunil Kataria, CEO - India & SAARC, GCPL, tells us how topicality and authenticity played an important role in the recent Godrej Expert Rich Crème’s campaign with filmmaker Karan Johar

Christina Moniz Jun 8, 2020 8:31 AM

Stars?blur=25

With the endorsement market expected to dip by 20% this year, we ask industry experts if celebrity pricing is set to take a knock

Christina Moniz Jun 2, 2020 7:48 AM

Nikhil Rungta?blur=25

Nikhil Rungta, Country Manager, Verizon Media, believes that brands will need a form of ‘immunity marketing’ to strengthen their relationship with consumers in the coming months

Christina Moniz May 27, 2020 8:24 AM

Mahima Kaul?blur=25

Mahima Kaul, Director, Public Policy, India & South Asia, Twitter, tells us how the platform has upped the amount of Machine Learning and AI to identify negative content and harmful accounts

Christina Moniz May 13, 2020 8:18 AM

Kenneth Pao?blur=25

Kenneth Pao, Executive Managing Director, APAC, Criteo, takes us through the company’s report on changing consumer behaviour during COVID-19 Christina Moniz

Christina Moniz May 8, 2020 9:12 AM

Jose Covaco?blur=25

Although he refuses to call himself an influencer, Covaco finds himself sought after by many brands largely because of his humorous take on things that resonate with the average Indian consumer

Christina Moniz May 7, 2020 8:38 AM

Influencers?blur=25

With a 12% increase in content consumption on smartphones, brands are spending close to 50% of digital marketing budgets on influencers

Christina Moniz May 5, 2020 8:32 AM

Nitin Chopra?blur=25

Nitin Chopra, Industry Head, E-comm & Retail, Facebook India, tells us how Instagram has now become an ideal place for brands & influencers to create effective yet empathetic content for consumers

Christina Moniz May 4, 2020 8:45 AM

PR?blur=25

As crisis communications become the need of the hour, PR firms take charge and demonstrate value by offering their clients authentic solutions with a digital-first approach

Christina Moniz Apr 2, 2020 12:44 PM

Madan Bahal Adfactors PR?blur=25

Madan Bahal, Co-founder & Managing Director, Adfactors PR talks to us during the ongoing COVID-19 shutdown, and explains why PR has never been more critical than in the current scenario

Christina Moniz Mar 31, 2020 8:16 AM

Tata Motors?blur=25

Vivek Srivatsa, Head, Marketing, PVBU, Tata Motors, says the brand will go all out in its campaign strategy for the new launches with Altroz leading the line-up

Christina Moniz Jan 23, 2020 12:22 PM

CII FMCG Summit?blur=25

FMCG brand leaders like Suresh Narayanan, Bharat Puri, Nikhil Prasad Ojha & Deepak Iyer spoke about relentless innovation & growth strategies built on sustainability

Christina Moniz Dec 19, 2019 8:59 AM

Debosmita Mujumder?blur=25

Debosmita Mazumder, Head of Marketing, Puma, shares insight behind the ‘Propah Lady’ campaign and explains why women will continue to be an important consumer segment for the brand

Christina Moniz Dec 13, 2019 8:46 AM

ParleAgro MediaCom?blur=25

MediaCom will be responsible for media strategy, planning, buying and implementation for all media including key brands – Frooti, Appy & Appy Fizz

Christina Moniz Nov 11, 2019 10:36 AM